Every business has a product, be it a service or an actual physical item. Advertising basically , is bringing your product to the current customer or potential customer's attention. Advertising is very specific. You have a targeted audience for each specific product. Within the same company one advertisement for a product can be very different from another advertisement of a different product. This can easily be done with brochures, commercials, direct mailings, e-mails, personal contact, etc.

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