Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!

Join the Discussion
Write something…
Recent messages
drcharles666 Premium
I come to WA with some background in email marketing. What was mentioned about getting an email, list and marketing to them is golden! So what is needed is what called an autoresponder such as Aweber or GetResponse and others.

Do anyone those or other companies will support the website that I mam building here.

Pastordna Premium
Thanks Kyle for your time in this section of the SAC training. I truly wad to confess that getting and feeling more authoritative than ever to face the challenges of my business.
What I was taught before as AVATAR has now been explained now to me as never before!
As they say that 'knowledge is power' though I believe that it's knowledge properly utilized that equals power and not just a mere head knowledge thus my challenge now is the understanding to utilize all those knowledge I am now acquiring from your teachings this time.
Once again thanks a lots.
Igor13 Premium
The marketing approach and selling industry have changed from the traditional one years or decades ago. The new technologies and standards, the big competition (online and offline), as well as the globalization are also influencing the selling processes.

From being in the center of the cycle as a producer to the customer itself as the central figure in the selling-buying process, it is of essential importance to know the customer and to put yourself in their shoes, before deciding to whom, where, when and how to sell. Understanding why the customer wants to buy something from you is another key that needs to be considered very seriously when making important decisions about selling something to someone.

Thanks for sharing your insights and the training!

Best regards,
ClevelandW1 Premium
The content is very educational toward making money ,and attracting customers in WA. My problem is I'm getting all these instruction and over a month now and I can't setup my first website properly. I gave insights to others and my own I can't do. When will I made my first $?
David523 Premium
The content in this article is great but it is inconsistent with the branding standards of Wealthy Affiliate. None of your other articles have so many grammar errors. There are some points where it is confusing what you are trying to say. If it wasn’t an article on this website, I would’ve closed it out by the second error because I believe if someone doesn’t take the time to edit their material before they post, they don’t give a crap, and if they don’t give a crap then they don’t have any business trying to influence me. My time is valuable and I don’t waste it on reading half-done articles.
Thank you for the content. Please edit.