Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!

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This is great info to consider, now I know how to move forward. As a consumer, I do my due diligence in researching and reviews. Mostly reviewing what others have said to kind of get an idea and I do know that what may work for some may not work for others. This knowledge I will apply.
poster4545 Premium
After reading Purchasing life cycle article I get the part about using focused keywords. Using Kyles example of golf clubs is it righin in my thinking that if I do a post to review golf club drivers and use the product name of each driver that becomes a keyword for the prospected buyer. Seems to me that I would be getting traffic of all the buyers in the life cycle. Does this make sense???
DaisyK78 Premium
Yes that sounds correct to me. You would just review one driver at a time. I hope this helps?
Danieldrew Premium
I never really thought in this much detail about my own online purchasing habits.
I can imagine most people have a similar way of doing things.
Need a product- Research - Review - Check for similar spec products- check pricing- make decision- PURCHASE.

Its simple stuff but very straight forward. Having that self awareness of what you actually do yourself helps get you into the customers shoes.

Great training very insightful.

Thanks very much
Kyle Premium Plus
Yeah, most of us don't...even seasoned marketers. It is going to give you really good perspective though looking at your own habits.

I catch myself regularly doing something that is subtle, but that I can leverage to help improve conversions and my communication with potential customers here at WA and through my other activities.
patcheslynn Premium
Excellent training course. Reversing is so smart. We are all customers. In one way or another. Thinking about what we go through as an online customer really put online marketing in perspective. You gotta work twice as hard as your competition. Especially since they've probably been in business 15 years. Thanks for the time and effort you put into a really great training article.


Patches Lynn Roland
Theseekingspiritualust. Com
drcharles666 Premium
I come to WA with some background in email marketing. What was mentioned about getting an email, list and marketing to them is golden! So what is needed is what called an autoresponder such as Aweber or GetResponse and others.

Do anyone those or other companies will support the website that I mam building here.