Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some it. Some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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1Summer Premium
Hi Kyle,

Two Questions:

1. In order to maintain and develop the customer relationship is there a plug in or other tool that I can use to do mass emails to prospects or notify them, e.g., of my latest post?

2. Ok, I understand "Buy type keywords," and "product related keywords." But what exactly is a "product review type keyword" vs. "purchase keyword." And can you provide an example of each?

Thanks in advance for your help!
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fleurallen Premium
I’m sure Kyle will answer too but in the meantime, for your first question. People can stay up to date either by subscribing to a email newsletter or subscribing to a RSS feed of your blog, they get notified when you post. Try searching for a plugin for this. I use Mail chimp for my email newsletters
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1Summer Premium
Thanks Fleurallen...have a good week!
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evancruz1 Premium
Great training Kyle, I learned A LOT! I see the applicability of this. I'll tell you my answers on what sold me on WA and they are very much in line with what you said in the training. 1. I trusted it, 2. It seemed like a great investment, 3. I committed to it, 4. It was relevant to what I was doing. When I wrote down that last one, the light bulb went off and what you said came around in full circle. If I could identify the customer's problem/wants/needs/desires and articulate how the product that I am selling is the most effective solution to those problems/wants/needs/desires, then that is the key to the close. You read a lot of Grant Cardone prior to making this training didn't you?! What you both said about the selling process directly lined up with each other! Thank you very much.
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DonnaTate1 Premium
I think, at least for me, the longest time is the first time you sell to a customer. When they make that purchase, then they have done their homework on you as well as your products. Building a relationship and trust takes time. But then they become repeat customers.

Also my Golden Rule of selling, always sell them something that will help them solve a challenge they have, ie sell the cleaner for a dirty car, Not wax.

I
When they know you truly care about them and their needs, they spread the word and come back.
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joe12345 Premium
Very interesting,I have three children all collage grads ,they buy a lot on the internet, I have noticed that they always check reviews , then buy.I my self am a little different , when I buy I always know just what I want and if they have it I buy
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ReginaO1 Premium
I don't seem to properly understand when and where along the line to begin to apply the principles discussed here. For example, I have just started a site and at the moment I have only one post on it aside the about me post. When do I begin to apply this principles to my contents?
Sorry that I am sounding so ignorant here.
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ZoeyJA Premium
Hi ReginaO1,
Are you in the process of completing the Online Entrepreneur Certification course? The course has a lot of opportunities where you are required to write a new blog post. You apply the principles being taught as you go. It takes practice to get used to the whole routine of researching keywords, creating content, and publishing, but you need to have an understanding how to do it and why you need to do it first. If you feel lost, perhaps it's a good idea to go back to the course.

I hope this helps.

Regards,
Zoey
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Robert-A Premium
All is explained in the training.
Its not called step by step for nothing.
Just keep taking the training and all will become clear.
You get stuck, you get in touch.
Have a great Sunday.
Robert-A
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joe12345 Premium
do not worry, just follow each training class and everything will work out
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ReginaO1 Premium
Thanks for your time.
Iam grateful
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ReginaO1 Premium
Thanks, I shall keep referring to this training along the way.
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ReginaO1 Premium
I shall do as suggested. Thanks
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Robert-A Premium
No probs Regina and you should read some of my blogs.
Make sure you read the ones you believe will help you in conjunction with whatever training you are currently taking.
Enjoy your Monday.
Robert
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ReginaO1 Premium
I will do as suggested, a million thanks.
Much success.
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Robert-A Premium
No probs, onwards and upwards and have a great Tuesday.
Robert
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