Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some it. Some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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Demonte Premium
So here what I'm understanding so far correct me if I'm wrong but from here on out I should mainly focus on using keywords related to a buying phase for example my niche is Pc gaming wether its video games or gaming pc hardware or gear so when I'm creating content I should be creating content around a buying phase customer like this "EVGA GeForce GTX 1080 SC GAMING ACX 3.0 Review" talk about the pro's and con's give alot great content and info about the product and while doing that have another similar product to compare it too and talk about the pros and cons of that product just to give them a alternative anything I'm missing so far?
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jeffrey7521 Premium
It looks like you are on target and well on ur way!!
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Demonte Premium
so thats one of the main focus of growing my site and business?
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jeffrey7521 Premium
Yes. Strong key words will drive traffic. Be sure to work with jaxxy
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Belrif Premium
hey Demonte what mean pro's and con's?
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Demonte Premium
it means good and bad
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Belrif Premium
thanks
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dareland72 Premium
If I were in your niche I would invite the potentia lcustomer to tell me where he is in the marketplace. I took a job selling high end RVS. Rather than sell them I chose to share the opportunity to see the quality of different levels only allow me to listen to what they had to say. My place of employment had twenty long time salesmen with long list of customers. The first year my sales ranked me tied for third or fourth with twenty plus years experience. My customers bought what they wanted base up on the views they shared with me. As we walked through the vehicles. They shared with me the idea of what they were ready to spend with out knowing value or quality what they were thinking about. Most had sold expensive homes to replace with RVs. They were looking for quality so I took them to the highest quality on lot and let them tell me what they liked fifth wheel or motor home. By just letting them keep talking purchase was made. This allowed me to provide thirty-five percent top of the line units sold by the company. For two years my customers purchased over thirty-five percent of quality coaches. Most brought me paying customers. Make it easy for them to purchase what they want.
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1Summer Premium
Hi Kyle,

Two Questions:

1. In order to maintain and develop the customer relationship is there a plug in or other tool that I can use to do mass emails to prospects or notify them, e.g., of my latest post?

2. Ok, I understand "Buy type keywords," and "product related keywords." But what exactly is a "product review type keyword" vs. "purchase keyword." And can you provide an example of each?

Thanks in advance for your help!
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fleurallen Premium
I’m sure Kyle will answer too but in the meantime, for your first question. People can stay up to date either by subscribing to a email newsletter or subscribing to a RSS feed of your blog, they get notified when you post. Try searching for a plugin for this. I use Mail chimp for my email newsletters
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1Summer Premium
Thanks Fleurallen...have a good week!
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evancruz1 Premium
Great training Kyle, I learned A LOT! I see the applicability of this. I'll tell you my answers on what sold me on WA and they are very much in line with what you said in the training. 1. I trusted it, 2. It seemed like a great investment, 3. I committed to it, 4. It was relevant to what I was doing. When I wrote down that last one, the light bulb went off and what you said came around in full circle. If I could identify the customer's problem/wants/needs/desires and articulate how the product that I am selling is the most effective solution to those problems/wants/needs/desires, then that is the key to the close. You read a lot of Grant Cardone prior to making this training didn't you?! What you both said about the selling process directly lined up with each other! Thank you very much.
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DonnaTate1 Premium
I think, at least for me, the longest time is the first time you sell to a customer. When they make that purchase, then they have done their homework on you as well as your products. Building a relationship and trust takes time. But then they become repeat customers.

Also my Golden Rule of selling, always sell them something that will help them solve a challenge they have, ie sell the cleaner for a dirty car, Not wax.

I
When they know you truly care about them and their needs, they spread the word and come back.
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joe12345 Premium
Very interesting,I have three children all collage grads ,they buy a lot on the internet, I have noticed that they always check reviews , then buy.I my self am a little different , when I buy I always know just what I want and if they have it I buy
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