Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some it. Some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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Rjconnors7 Premium
The last thing that I actually purchased online was the Wealthy Affiliate course and I can tell you that I did a large amount of research before that purchase. I really like the advice of "You are a customer...use that knowledge". I think that simple phrase is invaluable advice.

Thank you for the course and all of the fantastic guidance,
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gehnrhcomca Premium
Kyle, The customer life cycle was an interesting read. From my experience in the business world a Customer life cycle is very similar to Product life cycles. One needs to follow closely where the product is within its own life cycle. As product life cycle nears and/or comes to an end, we need to follow closely as you can expect a drop off of customers...only natural. So, bring on the next generation of product people would be interested in buying. Best Regards, George
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101gaucho Premium
My niche is about selling health and fitness product through affiliate marketing .
My website is healthproductionmarket.com

I can't seem to reach anybody to buy the products at all .i have about 5 products reviews and a few blogs relating to my niche on my .i have been doing what i am learning here for about 3 months .Am i missing something ? HELP PLEASE !!!!!

Now i am learning how to use social media for that purpose
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possumlane Premium
I think maybe the domain may have something to do with it. health production market seems to indicate that you are producing something like a farmer. Are you checking Google Analytics to see who is visiting your site. Other than that I cannot help you. Your website has to reflect what you are doing. For instance my website which is an anti-ageing site indicates that I am selling or promoting anti-ageing products so people interested in anti-ageing products are going to look at the site.
Hope that helps
Carol
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101gaucho Premium
I will see if i can change my domain
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possumlane Premium
I went and looked at your site and it looks great so I think the name it putting people off. If you need any help just reach out and I will do what I can to help
Carol
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lastdate65 Premium
I am enjoying this training very well especially a Customer Purchase Lifecycle topic, though I do have one question. I may be wrong, but my thinking of the way this affiliate marketing work is, you have no control over who will visit your website and then go on to buy the items right? Isn't it your website just there to promote some products, whereas the actual transactions happening out in some different premises? If that is so, then how could you know who this existing customer and let alone to get in touch with them?
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littlemama Premium
Hi Richard,

As you go through the training, this will become more clear why and how this works. No, you don't just have a website and have products on it.

Instead, you're going to be writing articles about things in your niche and as you're writing about your niche, you will then recommend products to your audience that would help them.

This is why the training will tell you to write about something that will help your audience to solve something or figure out something.

The training will teach you to also write about product reviews where you can recommend two products and why one is better than another... people who are reading reviews like these are in the buying stage and so if you had a page like that, they will likely to buy from you if you have strong arguments for the points you talk about in your post.

They will more likely to click on your links when they can see you know what you're talking about and can help them solve what they need.

Your website is the bridge between the customer and the merchant. You are connecting the customers who are searching for the right products to help them solve a certain problem and your job is connecting these people to the right products and sending them off to the right merchants to buy those products that will help them with what they need to solve.

I hope this helps you understand a bit more how the process works but it's not a shop you're building here.

This is about talking about various things in your niche that will help your audience in some way and at the same time recommending them products that will help them too. This creates trust and you're not directly selling per se, but rather more of a hey check this out if you want to cure your smelly feet and here are the reasons why I think this one product does the job... and then you list your reasons.

And then you would close that article to tell them to check out that product at http://Amazon.com (for example) and that text will be an affiliate link you get from you applying for the Amazon affiliate program.

I know this all may not make sense to you but you will understand more as the training progresses.

You can ask me more questions whenever you have them. :)

Grace
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SAWalden Premium
Awesome post Grace!
After reading your reply above it is very clear why and how you and so many others here at WA (including Kyle and Carson!) are so successful.
Thank you so much for taking the time to compose such a thorough explanation - it's as if "explaining things" was your niche!
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littlemama Premium
Thank you! You're right, I've been doing that a lot lately, explaining things. LOL

Glad you could benefit from the above essay. :)
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mhmh Premium
My target customers are students and experts looking for someone to polish their research into a final product. Naturally, they would shop for trustworthy writing/editing services.

Before they search the internet, they will probably start with people they know. To attract online purchasers, I will have to build a rapport with my possible customers' networks.

In the meantime, I am building my blog to gain noticeability -- and the rapport that I need. In addition, this could be a source for ad revenue and affiliate recommendations.
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