Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some it. Some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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YayasHome Premium
Hmmm; it sounds kinda' like trying to make a friend; It never seems to work for me to jus' go up an' tap someone on the shoulder an' tell 'em how lucky they are 'cause I've suddenly decided to be their friend. Haha

Go figure, eh?

But if I take the time to get to know someone an' learn a little bit about 'em, before deciding whether or not we could get along as friends, well... that friendship does step out on a little better foot.

Thanks, Kyle!
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Kyle Premium
That is the best way to make a sale. Make a friend, and then your recommendations will not meet resistance because at that point you have a great deal of trust with your audience. ;)
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Imageguy55 Premium
In building a relationship with your customer how would you include bonuses: newsletters, free gifts on your website. Do you have to keep an inventory? or publish newsletters? how do you collect emails?

I am on LEVEL 2 of the training so if this question is covered in future training videos then disregard the question.
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smartketeer Premium
Hi Thomas,

In order to collect email addresses you need to use an email provider service like AWeber for example, which will allow you to created automated pre-defined email series sent to every single subscriber in a given chronological order defined by you

And yes, the free bonuses (whatever they are) will help you to generate certain desired actions like social sharing, subscription, etc

Regards,
Zed
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Windykaisav Premium
You mentioned comparison buying... If I'm working with Amazon and two other art supply links would be it be better to review say the types of a certain paint with prices from each source or the exact same item that in love and can give access great v review to with the v prices from all the sources... Or are the comparisonsv just a badc idea overall?
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TheCatherine Premium
It is against Amazon's terms and conditions to use prices
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Windykaisav Premium
Oh thank you very much! Could I still compare quality of various types of a product?
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Rjconnors7 Premium
The last thing that I actually purchased online was the Wealthy Affiliate course and I can tell you that I did a large amount of research before that purchase. I really like the advice of "You are a customer...use that knowledge". I think that simple phrase is invaluable advice.

Thank you for the course and all of the fantastic guidance,
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gehnrhcomca Premium
Kyle, The customer life cycle was an interesting read. From my experience in the business world a Customer life cycle is very similar to Product life cycles. One needs to follow closely where the product is within its own life cycle. As product life cycle nears and/or comes to an end, we need to follow closely as you can expect a drop off of customers...only natural. So, bring on the next generation of product people would be interested in buying. Best Regards, George
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