Mentorship

Getting your online presence is not a day's job and that's why people pay tons of money to experts to do it for them. If you successfully get an expert who is competent in this, I am sure that your money will be worth it but if you end up with people who just confuse your audience with mixed contents and poor engagements or even use fake follows, you just let yourself into a ditch because it's business and your audience.

I have learned over the years that acknowledging people who have gone ahead of you is more beneficial to you than it is to them.

Whether you are creating your business online presence or hiring someone to do it for you, picking one or two mentors will go a long way in helping you.

You can choose a mentor who has the same results you want. Follow them and study the use of their platforms. It is preferable that your mentor should have a similar audience to you.

Another thing you need to know is that they don't have to know they are your mentors. Just follow their content and engage with them. Over time, they will notice your consistency.

Two things mentorship does for you are it gives you an example to follow and also helps inspire you to believe that your goal is still possible.

Build a website
As a small business owner, building a website may likely not be your priority now but always remember that a website is like an online home of your business or brand. So you should plan to get one soon.

Building a website is easier when you hire a website developer but one should be careful who their creatives are. Some individuals brand themselves as professional web designers but they make a mess of your work. I prefer to be referred to an expert and see their previous jobs.

Also, not being an expert doesn't mean you should leave the whole process to a web designer. You know your business better than anyone else so you have to state clearly exactly what you want it to look like. You can always check out a similar business website.

In the case where you don't have the money to hire a web designer, you have an option of checking for software help will help you build a website for a token or start with a one-page website where just the information about your brand can be found.

I want you to note the following three points about your website:

• Try as much as possible to optimize your website from time to time.

• Make it user friendly. To ascertain this you can get reviews from friends or clients.

• Integrate your social media accounts to your websites.