Build social media accounts

If we called the website the home of your business, social media could be the windows of the house.

Yes, the ventilation and light that the window will give a house are exactly what social media will give your business.

I will also love to inform you to educate and entertain your audience on social media. These are the primary reasons why people are on social media. I see many businesses crowd their social media handles with the adverts or campaigns to buy and I don't think it's a good idea actually. Instead of always doing that, tell them a story about your product.

The three tips I have for you are:

• Attention: Why should your client listen to you?

• Interest: What's your client's interest?

• Desire: What is the solution they are looking for?

Contents:

Here is the main deal. You have to keep creating and sharing content on a consistent basis.

Sometimes it's just not easy to post three times every day and I understand. Apart from being too busy to create something, we run out of ideas to create something. I will give you a strategy I use.

You can share your content to all your platforms at the same time by connecting them to each other.

You can also use the 70/ 30 formula which implies sharing 70% other people's content and 30% yours. Many times we think that we must create our content every time but that's practical a lie. We can always share other people's content that relates to the value your audience would be interested in and always remember to acknowledge the source.

I would love to also say that you can get ideas on different topics from the comments or questions of your audience or by asking yourself or your audience what problem they need solutions for.

Another way to find out the content to create in relation to your niche is by searching related forums for frequently asked questions.

It is also very advisable to have a content calendar. That is a plan on what content should be shared daily. It could be a weekly or monthly content calendar. It has a way of making you more consistent.

Business directories:

These days, people search business directories when they want to hire so why shouldn't you be there to stand a chance of being hired after all it's free.

An important thing to note is that the potential client will make her decision based on what he or she sees.

Therefore, you should use quality graphics, videos, and content writing for your listing where they apply.

Always remember to indicate a working email and website on the directories.

A five-star review is a huge thing and you got to get it. I advise people to make their clients well satisfied that they can fill it for them. Don't just assume, ask them for feedback.

To start off, you can look into directories such as Bing Places, Google My Business, Yelp, and Yellow Pages where you could list your business.