TESTIMONIALS
This section is for those who did not watch the video testimonials. If your pospect has got this far down the page they are still interested. By providing more testimonials you can overcome any objection that the product/offer doesn’t work.
People want to buy, but they don’t want to be sold. By using testimonials other people sell your offer for you.
By highlighting sections of the text you draw the eye to the important parts of each testimonial.
PAIN POINTS
By highlighting your prospects pain points eg. poor quality leads or no leads at all, you show that you empathise with their current position, you understand what isn’t working for your prospect and then you provide the answer in the form of your offer.
INTRODUCE YOURSELF
I have said it time and time again but it deserves to be said again … people buy from people they know, like and trust. No-one is going to buy for a faceless webpage.
People are too switched on, have been scammed too often and are generally untrusting.By putting your name and face to a product you help dispel those objections. You make yourself approachable.
If you have used social media to drive traffic to your offer, then the prospect already has some sort of good feel for you, by including your image they have continuity between the person they have been talking too and who is selling the product.
You can’t get this if you go straight from social media to your affiliate offer and why a bridge funnel or landing page is great for affiliate offers.
CALL OUT YOUR DREAM CLIENT
Notice the headings throughout the page.
These again catch the eye, in the one above we are targeting newbies, which the offer is perfect for. If you are worried about not knowing enough to make this work “beginner friendly” will catch your eye and stop the scroll.
Throughout all of the copy I refer to affiliate and network marketers, so they see themselves mentioned only. By the end of the page they can see this is an offer for THEM not every Tom, Dick or Harry.
You have put together a powerful resource for us Heidi.
Your training has, in essence, given us a template to follow.
Not only are all the components laid out, you have explained why each part is so important.
I will be following this again closesly as I prepare a page for my better half's business.
Really can't thank you enough.
Reply
With gratitude,
M
Because we are all so untrustworthy these days social proof and testimonials go a long way to easy people's fears of being ripped off.
This is all one page, it is starting to get to the longer end of what you would want, but it does convert. It should be long enough to address all the objections your prospect may have and create enough value that it becomes a no-brainer for them to buy ... many are not this long.
If you are just using it as a free lead magnet to collect emails you would get away with something not this long.
If your aim is to collect emails and build a list then going with a free option is best.
Hope the training makes it easier for you Edward.
