We have continued and make this a Long Form Sales Page, but you may have already explained your product or offer and answered all reasonable objections by this stage of the funnel.

If you have then skip to the Guarantee.

MONEYBACK GUARANTEE

Obviously this depends on your affiliate offer but many do offer a money back guarantee and you should clearly state that as well as how they can do it. Do not worry that you will be refunding clients, on average it amounts to about 1 - 2% of clients who will actually ask for a refund.

This removes all risk from your client and makes it a no-brainer to buy from you.

If it is your own product and you don’t believe in it enough to offer a full 100% money back guaranteed then you need to go back and do more work on it.

Your offer should be such value that your client will be overjoyed that they purchased it, and willing to buy from you again in the future.

The length of the refund period you offer depends on how long realistically it is going to take your client to use the product or offer.

In my case I offer 7 days on the Blueprint but 14 days on the Masterclass because it has extensive training that would take someone quite a few solid days to go through and implement.

You need to allow enough time for your client to get in and get value from what you have provided. Don’t shortchange them on this, but likewise you don’t need to leave it open forever.

WRAP UP

I know I do this, you scan the page all the way to the end to see what the bottomline is. Actually most people do this, although by having the price point up front you will minimise this happening.

But for those who do jump to the end you want to recap your offer in a succinct few paragraphs right at the end of the page, give them one last chance to buy or sign up or scroll back to the top for a proper read.

FOOTER

Some people actually do read your Privacy Policy and you need to cover the GDPR requirements because you have collected an email.

Many affiliate partners require a disclaimer that you acknowledge that you do receive payment for purchases from the page. Check with your affiliate partner on the correct wording for inclusion for this but make sure it is included somewhere on your page.

Also if you are in the make money online niche and you make income claims you must include an Earnings Disclaimer clearly stating that the claims are not guaranteed.

SUMMARY

There you go .. that's the anatomy of just one type of landing page, this one is specifically for a lead magnet that collects emails.

I hope it has helped to give you some ideas of what to include and where within your landing page.

Quality copy will make a huge difference to your conversion rates. To be able to really speak to your prospect you need to understand their motivations, objections and pain points and highlight them within your page.

Good graphics will make a difference to engaging your prospect and stopping the scroll.

Bring it all together and you will have a high converting landing page.

As always I am happy to answer any questions and help out as much as I can, just pop them in the comments below.