After a recent blog explaining what a funnel is I had lots of questions about how to build them, what to include where and why.

You can read that post here if you like.

https://my.wealthyaffiliate.com/heidiy/blog/what-is-a-marketing-funnel

I thought it would be easiest to break down one of my landing pages and show you each component and start to explain the psychology behind a converting landing page.

Marketing psychology, why and how people buy, is a huge and very interesting (to me anyway) subject. I have only started to dive into it but will share with you what I have learnt so far.

OK let's break down the components of a landing page so you can build one for your niche, product or offer.



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Twack Premium
It took me a while to get here but I am so glad I made the trip.
You have put together a powerful resource for us Heidi.
Your training has, in essence, given us a template to follow.
Not only are all the components laid out, you have explained why each part is so important.
I will be following this again closesly as I prepare a page for my better half's business.
Really can't thank you enough.
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HeidiY Premium
Thank you Twack, I really hope it helps you build a kicka$$ landing page. This one does work, I'm not pushing any traffic to it, only passive on my FB profile, and made $240 US this week.
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Twack Premium
How cool is that, when you're not even working it. Sometimes when you're 'in' a landing page or a funnel, it just feels right and you know it's a good one.
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mybiz4u Premium
Awesome training H, thnx so much. Question - how do you work the angle when you do not have any testimonials on your affiliate offer and maybe you have not purchased the product to find out about it? How can you circumvent this aspect and still create a winning landing page? And, is this page you just used as an example all on one page? Or is it broken up into several pages? Thnx for your reply.
With gratitude,
M
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HeidiY Premium
Testimonials really are gold Michelle, if you can't get them then, of course, leave them off, BUT people are very used to seeing them and expect to see results.

Because we are all so untrustworthy these days social proof and testimonials go a long way to easy people's fears of being ripped off.

This is all one page, it is starting to get to the longer end of what you would want, but it does convert. It should be long enough to address all the objections your prospect may have and create enough value that it becomes a no-brainer for them to buy ... many are not this long.

If you are just using it as a free lead magnet to collect emails you would get away with something not this long.
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mybiz4u Premium
Aha...thnx so much Heidi for taking the time to chime in and answer my curious mind...so appreciate it...love and keep doing what you do!
~Namaste
M
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edhozubin Premium
I would think that would be very difficult to do. If you have 100 people in a room, there would be 100 reasons to buy or not buy. If it is your audience, then the percentages should increase. In any case I am also interested in a landing page. Very Good Post Heidi.
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HeidiY Premium
If you make the offer so good they simply can't refuse then your conversions increase, but already targeting a warm audience is always the best way to go.

If your aim is to collect emails and build a list then going with a free option is best.

Hope the training makes it easier for you Edward.
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edhozubin Premium
I believe it will when I reach that stage, Thanks.
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Mark1957 Premium
Excellent point by point training Heidi, thanks for the breakdown.

Mark
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HeidiY Premium
This is the one we spoke about ages ago Mark. Hope it helps when you get back to building a landing page.
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Mark1957 Premium
I guessed it was Heidi and I can see why it took a while to come out :-)
Mark
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HildeRegine Premium Plus
This is Great Heidi! Where do you make your landing pages?
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HeidiY Premium
I use Clickfunnels and Karta at the moment, but you can do them in your WordPress sites also. You just need a landing page template eg. no navigation and no sidebar, and you can build it there.
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