Once your prospect has started to move down the page, they have shown interest and you want to give them the information they are seeking as clearly as possible.
Each section from now on builds on the last and addresses their objections as well as raising interest and intrigue about the product/offer.
You will see that every button only gives them one call to action … buy the product.
Every button sends them back to the first section and the email opt-in form. We want to collect that email first and foremost and then send them to the page to purchase the offer.
By using dot points and short bursts of text you make the copy easy to read.
Many people will simply scan the page, until a heading or a graphic catches their eye. No matter where that is on the page you want your copy to explain and entice the prospect to buy the product/offer.
You have put together a powerful resource for us Heidi.
Your training has, in essence, given us a template to follow.
Not only are all the components laid out, you have explained why each part is so important.
I will be following this again closesly as I prepare a page for my better half's business.
Really can't thank you enough.
With gratitude,
M