MORE TESTIMONIALS
You can never have too many testimonials. Here we add another video and also text to cover all avenues.
The buttons at this part of the page appear more often. If your prospect is still reading by this point they are probably getting closer to having all the information they need to make a purchase so you want to give them every opportunity to click that button.
Remember all buttons go back to the top of the page and the email opt-in form.
ANSWER OBJECTIONS
We go on to answer objections which may have come up from reading the copy by this point eg. I’m not that active on social media will this work for me?
CREATE URGENCY
Point out what they are missing out on by waiting to buy your offer. You need to create some sense of urgency otherwise why would they buy from you NOW and not just click away from the page and keep their money.
I don’t believe in using fake scarcity. If your offer will increase in price, if you will withdraw it from sale in a short time, then by all means say that. BUT you need to follow up on your claim and actually do what you said.
Say what you’ll do and do what you say.
You have put together a powerful resource for us Heidi.
Your training has, in essence, given us a template to follow.
Not only are all the components laid out, you have explained why each part is so important.
I will be following this again closesly as I prepare a page for my better half's business.
Really can't thank you enough.
With gratitude,
M