Target Audiences for Wealthy Affiliate

When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live this world, 3.4 of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.

That is a pretty MASSIVE target audience, so within this tutorial I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.

When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate. The main audiences that come to mind are:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote WA under these keywords as they are very competitive. They convert, but they are competitive.

Because of this, we recommend also venturing into other very targeted niches. I have included a list of these below:

  • Entrepreneur Programs
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter marketing
  • Facebook Marketing
  • Linked In marketing
  • Email Marketing
  • Google Adwords
  • Google content network
  • BingAds
  • PPC Marketing
  • Clickbank
  • Data Entry
  • Home Business
  • Search Engine Optimization
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programs
  • Affiliate Networks
  • Wordpress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.

These can all be target audiences and I am going to show you how to elaborate on these in a second. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retired Individuals
  • Middle Class Populous (large majority of US consumers)
  • Retired Veterans / Disabled Veterans
  • Disabled Individuals (who can work from their computer)
  • New Career seekers
  • Career Development/Advancement seekers
  • Laid Off Employees
  • Unemployment Benefits
  • People with massive hospital/health bills
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers / McJobs
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Vacation Lots (like the freedom)
  • Loans/Cash Advances
  • People with a mortgage
  • People that are forced to foreclose their homes
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the lottery
  • Computer Jobs and remote jobs
  • People interesting in computer programming
  • Residents at business and Internet marketing schools
  • People looking to get a marketing, finance, or business education
  • Someone who wants to quit their job
  • Franchising/Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • People seeking any type of employment!
  • Employment Search Engines (JobSearch, Monster, Careers.com)
  • Criminal Employment (employment for criminals)
  • People seeking post secondary education (can target University and College names)
  • Real Estate Investors
  • Online Surveys Takers
  • Related Forums and discussion rooms
  • TV Shows (Apprentice, Deal or No Deal, etc)
  • Famous Rich People (Donald Trump, Bill Gates, Rich Dad Poor Dad)
  • Hard Copy Books (The Art of the Deal, Buzz marketing, etc)
  • Affiliate Network Keywords (CJ, Clickbank, Linkshare, Shareasale, Kowabunga, etc)

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote Wealthy Affiliate for a lifetime!

With what we have already given you, you could easily scale a campaign to make over $1 MILLION per year...in fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!

In the next section, we are going to elaborate on a few of these so you can get a better idea of how to research and find keywords within them, and and how to effectively set up campaigns targeting them.



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Felynz Premium
I have a question ...

I haven't been at WA very long (about 6 weeks or so) and am still very new. However, I have been so impressed and immensely grateful for all the support and help that I've experienced thus far in the Certification course, that I've convinced myself to start the Bootcamp as well in order to not only promote WA but hopefully help others who are looking for alternative ways of earning an income from home.

Let me be honest here in saying that I haven't earned any income yet (and wouldn't expect to in such a short amount of time and no experience) and I'm still learning the basics to becoming an online entrepreneur.

However, my question is, even though I lack the experience and knowledge of whether WA will work for me or not (or anyone else for that matter), can enthusiasm for WA alone be enough to follow the Bootcamp training and become a WA affiliate or do I wait until I have completed the Certification course in its entirety?

I would appreciate any thoughts or comments - thank you.
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Swangirl Premium
You can do it either way. You can just work on Bootcamp...many others have done that, though I have not yet. It is probably easier to just do one at a time though, not both at once!
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Felynz Premium
I did wander if I would be stretching myself too thin but I also thought that alternating between the two would help keep me from getting "bogged down". If I concentrate on just one thing and put all effort into it, sometimes I can get quite stuck and then frustrated. Whereas, if I have the option to give one thing a break and do something else (even though in this case, it would be kinda similar), it may keep me from going insane!

I guess the only way to find out would be to trial it and if it gets too much, I can always come back to the Bootcamp at a later date.

Thank you - I'm grateful for your insight.
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Swangirl Premium
No problem.

I did Certification only and built a niche site. Now have started my WA promotion site but have not done Bootcamp. I will do it but so far I am just replicating my first site (choosing theme, header photo, domain name etc.)
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Felynz Premium
Awesome!
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PeterK77 Premium
Hey Louise,

You might want to give this training a read and then make the decision. There's a lot of interesting information in it - especially if you are just starting out your online journey. Cheers,

Peter - from not so sunny Melbourne!!
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Felynz Premium
Hi Peter thanks for sending the article - given me something to contemplate :)
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PeterK77 Premium
No problem! It's a good read and makes a lot of sense. It's hard to promote something that you are not familiar with or seen success from yourself. If promoting WA is what you truly want to do, then go for it. That's what the affiliate bootcamp is there for and the training is amazing - but I see a lot of people struggling with the idea of promoting something that they've yet to have any success with. All the best! ;)
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Swangirl Premium
That is why I started with my own niche site in a field I am very familiar with (pet health and behavior). It makes it so much easier to write about products I already use and love!

Now when I create my WA promotion site it will be much easier since I can say I have used the system to create a #1 Google ranked website already!
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PeterK77 Premium
Exactly!!
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FeltonT Premium
Great advice. Thanks.
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bctraci Premium
I am the same way @Felynz, and I am doing both. I find they complement each other and I am retaining what I learn.
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usathaiguy6 Premium
I think I am confused here. My second day as a member. I started out on "get started here"....moved on to "Affiliate Bootcamp" because I want to mainly promote WA. If I have decided that, I no longer need to work on "get started here"...Is that correct??So then I just need to follow "affiliate bootcamp"am I correct? Thanks in advance..
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r19f54l Premium
You can do it however you like. If you plan to promote WA, that's what the bootcamp is for. I tried to do both concurrently and got nowhere quickly. I suggest you focus on the bootcamp first. Once you've gotten the WA promotions off the ground and you've completed and mastered the bootcamp, the certification classes will be there waiting for you. Best wishes.
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usathaiguy6 Premium
Ok thank you very much....
Take care...
Jim Axelson...
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PeterK77 Premium
Hey Jim,

I think you should give this article a read. It might help you make the decision that's right for you. Cheers,

Peter
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usathaiguy6 Premium
Yes thanks for your opinion..ive gone thru the niche finding deal before...and it is not that hard..WA has an excellent keyword tool...Jaaxy that helps alot..thanks for your response..
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PeterK77 Premium
I see you've got experience, but just thought it might be worth a read for you - also a good reference to give to others when you see the same question come up!
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usathaiguy6 Premium
Yes you are correct..thanks...
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r19f54l Premium
Thanks for posting. I have decided to change course as a result.
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r19f54l Premium
I read what PeterK77 posted and decided to change course.
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PeterK77 Premium
No problem Robert. It's definitely an article worth considering!
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Hi :)

I've been desperately searching google for results that come in under the '400' mark but I've not found a single one under 75000 that had more than 50 searches a month, and that was the lowest by miles, I've now run out of keyword searches as I'm only a free member. I don't really know what to do now as I haven't been able to find what I was looking for and now I'm unable to use the one thing that would have given me confidence in the whole venture before going premium.

Has anyone else been in this situation before? If so how did you get around this?

Any other suggestions are greatly welcomed :)

Thanks!!
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PeterK77 Premium
Hey Katie,

Are you talking about using your free account at Jaaxy or the free keyword tool here at WA?

Cheers,

Peter
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Hey :)

Its the free keyword tool on here, thanks for the quick response!
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PeterK77 Premium
Ok. To be honest with you, I've never been a free member (I joined premium straight away) and I didn't realize that there was a limit to using the keyword tool here at WA as a free member. Have you registered for a free Jaaxy account? You can get 30 more searches if you do. There are also other free keyword tools if you Google them but they do have their limitations. Do you mind me asking exactly what you are doing keyword research on?
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To be honest I didn't realise there was a cap on the searches so I tried all sorts, I've still not decided on a niche and whether or not that will be in the affiliate program or not... I only joined 2 days ago and so far the training has totally changed the preconceived ideas that I came with, so I'm a little lost... hence the rapid usage of my free keyword searches :-\
Reply
PeterK77 Premium
Hey Katie,

I just read your profile and I see that you're waiting for a response from Kyle. I think what would be really beneficial to you is using your expertise (what you have been studying) rather than going for the Bootcamp at this stage. From what I read, I think you have actually got the right idea in terms of promoting natural health. This article might clear up a few things for you. It's been very helpful to others so I thought I'd share it with you.
Reply
PeterK77 Premium
The other thing I noticed about your comment on your profile is that you seem to have a pretty clear idea of what you are wanting to promote and how to do it - it's just a question of narrowing it down to who you want to promote it to. I would say promoting natural health is an incredible niche. If you have all your content ready to go (which it looks like you do), then your keyword research would be around solving the problems that your expertise can. You might have to 'reverse engineer' the keywords - in other words, if someone didn't know what your remedies solved but had the problem (e.g. - natural ways to cure acne rosacea) then you would probably be able to bring in quite a lot of traffic. You can think of the keywords as being questions that people want resolved and that's when you give them the solution, and provide them with recommendations of which products will help and provide your affiliate links to get the product. If you continue to create a lot of content in your field, you will likely become an authority site in a relatively short amount of time (there is no exact timing on this). I do think you would really benefit from going premium because it really looks to me like you have a very well thought out plan in organizing your content and you could definitely make it work.
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Thank you so much for taking the time to help, I have just read the above link you sent me. You are absolutely right, I have no idea why I even thought about going down the Wa affiliate rd when I came only 2 days ago with a plan... I think I just thought it was totally wrong because I couldn't break it down to make it small enough.

Thanks so much for your kind words and encouragement, my head is clear and I can now regain focus!! Much appreciation for snapping me out of my wobble! ;)

Your advise above re keywords being questions makes perfect sense, I think I was being a little too obvious in my searches. I'll have a look at Jaaxy and have a google of how else to get some keywords. I'm confident that I will go premium once I've got the hang of things I just need a little practice before committing.

Thanks very much, you popped up just at the right moment, all is very much appreciated.

Katie :)
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PeterK77 Premium
Pleasure Katie!
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Ok so I have a question. what if I create a fb page promoting nothing but WA can I put links and banners on it to send people straight to the sign up page of WA? and do I still get my commission? Or do I need to put the links to my website promoting WA and them clinking on the WA links from there sending them to the WA sign up page? Thanks!
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jbatters Premium
I use facebook all the time. You can do both. When I am in FB I like to find groups that are targeted for people looking to learn how to work at home and people looking for affiliate programs. I join these groups a few a day. Then everyday I look through them because there is ALWAYS someone asking for this info. I leave a link. I also use advertising groups up here that will let me leave a small discussion with my link, like an ad you could say. That is how I use FB for free. When I get going I am sure I will invest in advertising there.
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r19f54l Premium
The name of my website is http://getoutofourownway.com. I understand the concepts of target marketing and niche marketing. The problem is, I'm not sure which way to go with either or both of them as they apply to my website. I need major help with choosing a brand direction for my website. At this point, that is an incomplete step in this lesson and I want to be crystal clear about it before moving forward. As a retread I know first hand how vital this is. Previously, not only was I not clear about this but tried to go in far too many directions at the same time. The results were pathetic. I don't want to do that this time. I want to plant the proper seed(s) this time and nurture accordingly. I'm looking for input/feedback from Kyle and/or someone who's had real success and can help me decide which way to go. I've posted only one blog post on my site so far. I don't want to fill it up with a bunch of posts just for the sake of it. HELP!
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PeterK77 Premium
Hey Robert,

I think you need to go with your strengths. I see on your profile that part of your skill set is retirement planning. What do you think about teaching internet marketing as a means to planning a successful retirement? You can use you expertise in the field to educate people as to why it's so important to plan for retirement and in the process recommend products that would help support and implement the strategies that you suggest to them. Wealthy Affiliate would be one of the tools that you could recommend and I'm sure that there are many others. What are your thoughts?

Cheers,

Peter
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r19f54l Premium
Thanks so much for your response and comments. I have a non-working website that I was using when I went through WA last time abulletprooflifeinc.com that focused on what you refer to, which was mostly about life insurance products, as, among other things, I am a life insurance agent. It created a lot of traffic but few if any conversions. I wish I could say I've been able to plan a successful retirement but I haven't. I won't go into my whole story here. On the other hand, it's not that I don't believe in the products I represent. I do! I wish I'd seen the light when I first got into that business nearly 25 years ago. As I've gotten closer to retirement age myself, I've become painfully aware of the error of my ways. However, I know people who have done what I believe works and can see it definitely works. What I'm trying to say is I understand what you're saying and suggesting. I agree. What I struggle with is how to present the material in a way that isn't hypocritical. I haven't done well as an internet marketer either. Lastly, I like what you said about teaching. Teaching is my true calling. I am currently a substitute teacher and have been a full time teacher in the past. What I do best is present things in an understandable, bite-size way. At least that's what I try to do. Having said all that, I'm still not clear about what/who are my target and niche markets. Suggestions? Thanks again. :-)
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PeterK77 Premium
Hey Robert,

An interesting angle you could take from your experience would be to teach people what NOT to do! There's also nothing wrong with taking people through your journey. If your site says something like 'I am at the beginning of this journey so come with me as I find a way to make it work' then people can relate. In a year or 2 when it really is working for you, people will be able to look back over your journey, relate to you, and see that it really is possible to make a living in another format that they may never have thought of before. Just an idea. If you think it could work for you, then go for it.

As far as a target market, you could think of who you were 25 years ago when you wish you had have seen the light. What were you doing and what was your demographic? A 30 something go getter? Interested in freedom? You'll have to drill down into yourself to get an idea, but that could be the kid of people that you tailor your content towards.

Another interesting thing I think is because you are a teacher, then you could teach teachers how to teach! I know that sounds a bit crazy, but you know what the education fields is like. I see all too often that the education system tries to use a 'one size fits all' approach and that's not ideal for everyone. You could teach teachers how to put together online courses that are unique and far more beneficial to students that want to learn the subject matter (because like WA, they get to do it at their own pace). The best resource for this that I have come across is Eben Pagan. I'm sure there are others, but he has thorough courses that teach how to create information products (online courses) and then sell them. He also has affiliate programs for his courses, so you could start the education process for the teachers and then recommend his courses. You might want to study his material so that you can come from a genuine place of understanding his teachings.

Are any of these ideas in lone with what you're thinking?
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r19f54l Premium
Wow! Great ideas! Thanks! You have managed to bring together ideas that have swirled in my head in a disjointed manner.

Let me know if there's anything I can do to help you.

Bob
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PeterK77 Premium
Sure will Bob! Glad to be able to help!
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