Target Audiences for Wealthy Affiliate

When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live this world, 3.4 of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.

That is a pretty MASSIVE target audience, so within this tutorial I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.

When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate. The main audiences that come to mind are:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote WA under these keywords as they are very competitive. They convert, but they are competitive.

Because of this, we recommend also venturing into other very targeted niches. I have included a list of these below:

  • Entrepreneur Programs
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter marketing
  • Facebook Marketing
  • Linked In marketing
  • Email Marketing
  • Google Adwords
  • Google content network
  • BingAds
  • PPC Marketing
  • Clickbank
  • Data Entry
  • Home Business
  • Search Engine Optimization
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programs
  • Affiliate Networks
  • Wordpress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.

These can all be target audiences and I am going to show you how to elaborate on these in a second. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retired Individuals
  • Middle Class Populous (large majority of US consumers)
  • Retired Veterans / Disabled Veterans
  • Disabled Individuals (who can work from their computer)
  • New Career seekers
  • Career Development/Advancement seekers
  • Laid Off Employees
  • Unemployment Benefits
  • People with massive hospital/health bills
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers / McJobs
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Vacation Lots (like the freedom)
  • Loans/Cash Advances
  • People with a mortgage
  • People that are forced to foreclose their homes
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the lottery
  • Computer Jobs and remote jobs
  • People interesting in computer programming
  • Residents at business and Internet marketing schools
  • People looking to get a marketing, finance, or business education
  • Someone who wants to quit their job
  • Franchising/Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • People seeking any type of employment!
  • Employment Search Engines (JobSearch, Monster,
  • Criminal Employment (employment for criminals)
  • People seeking post secondary education (can target University and College names)
  • Real Estate Investors
  • Online Surveys Takers
  • Related Forums and discussion rooms
  • TV Shows (Apprentice, Deal or No Deal, etc)
  • Famous Rich People (Donald Trump, Bill Gates, Rich Dad Poor Dad)
  • Hard Copy Books (The Art of the Deal, Buzz marketing, etc)
  • Affiliate Network Keywords (CJ, Clickbank, Linkshare, Shareasale, Kowabunga, etc)

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote Wealthy Affiliate for a lifetime!

With what we have already given you, you could easily scale a campaign to make over $1 MILLION per fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!

In the next section, we are going to elaborate on a few of these so you can get a better idea of how to research and find keywords within them, and and how to effectively set up campaigns targeting them.

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Recent messages
Louismw Premium
Since I'm going to be promoting Wealthy Affiliate in IM (a really large audience) do I need to have different sites or just focus on using the Keywords to get the exposure. Unless I change my Niche it seems to be wasting resources like the time to fill up a site with content - do most successful affiliates use seperate sites or just fully develope the one.
donyutuc Premium
You can have just one site Louis and laser beam your efforts on it. You do have the option to get a second one later which some venture to doing once the first gets fully-developed contents-wise. Great questions sir!

Louismw Premium
Thanks,This all helps in the decisions I make going forward, that was my feeling I guess when It starts getting conversions is when I should revisit this at that time.
Marcus M Premium
This is good information. I was actually thinking of a specific niche and My wife said that there would probably not be a place for that here and what do you know it is actually on the list and I doubt that alot of folks are using it. Definitely encouraged.
MrPhilinNH Premium
Hey I am not a past convict my self but my work has shown me a need for people who are out of jail to earn a living. its not easy for a excon to find work that much better than minimum wage. Their recovery and "going straight" plans get sidetracked, but a lack of opportunities. so here is a target market

income for excons
abetterlife after prison

Huffman Premium
Seems like a pretty good target market to me! :)
MrPhilinNH Premium
Thank You Sir, the encouragement is a gift
NormaSP Premium
It's nice that you can help open opportunities for excons... that's a target market worth exploring.
AidaValerio Premium
Yup, MrPhilinNH, Your mentioned target market are most forgotten people in our society, but they need a helping hand to start a new life.
DonnaHoffman Premium
Great info in this training so let see if I got this right when looking keywords thru we want the competing site number under 300 we also what the traffic coming thru to 50 or above? then we research as much as possible to break it down then find groups and join in and share post and articles i posted and get them to my site then that will lead them to Wealthy Affiliate site and if they sign up I get paid
billyghawaii Premium
that's the plan. or you can join a bunch of affiliate programs as well
DonnaHoffman Premium
Thank you Billyhawii I wanted to make sure I got it right this sight is great thank you for your help
DavidTotoro Premium
OK Kyle before I go on I need to make sure I'm picking up what your putting down, so I pick the sub of 'baby boomers about to retire' and I add the word in and i get in texas , in florida, so you say ok theres 2 more keywords. then i put how at the beginning and i get how baby boomers about to retire and i get travel and relocate, and adjust to spare time, and don't kill each other etc. So then in my blogs or posts about internet marketing businesses/ oppertunitys I should be able to strategically place these keywords as previousley instructed, without over stuffing, and that's going to get me SEO and elevate my website in Google Rankings. Ex: So that you baby boomers about to retire don't kill each other, diving into the world of home based, online ,intrnet marketing might be just what you need. And then base that whole post around that theme?
ericcantu Premium
No matter what target audience you're after, when finding keywords you need to use either the free keyword tool or Jaaxy to find low competition / high traffic keywords to write your articles around.

Is "baby boomers about to retire" a high traffic / low competition keyword? I can't imagine "baby boomers about to retire don't kill each other" is since that one doesn't even make grammatical sense. Instead, find high traffic keywords / low competition keywords and make sure each article is focused on one of those and that's how you slowly build your traffic.

You have to think of each of your posts as an answer to a question someone is asking. When you find popular questions people are asking, you can now build your site up with those answers and start building traffic.