Target Audiences for Wealthy Affiliate

When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live this world, 3.4 of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.

That is a pretty MASSIVE target audience, so within this tutorial I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.

When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate. The main audiences that come to mind are:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote WA under these keywords as they are very competitive. They convert, but they are competitive.

Because of this, we recommend also venturing into other very targeted niches. I have included a list of these below:

  • Entrepreneur Programs
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter marketing
  • Facebook Marketing
  • Linked In marketing
  • Email Marketing
  • Google Adwords
  • Google content network
  • BingAds
  • PPC Marketing
  • Clickbank
  • Data Entry
  • Home Business
  • Search Engine Optimization
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programs
  • Affiliate Networks
  • Wordpress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.

These can all be target audiences and I am going to show you how to elaborate on these in a second. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retired Individuals
  • Middle Class Populous (large majority of US consumers)
  • Retired Veterans / Disabled Veterans
  • Disabled Individuals (who can work from their computer)
  • New Career seekers
  • Career Development/Advancement seekers
  • Laid Off Employees
  • Unemployment Benefits
  • People with massive hospital/health bills
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers / McJobs
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Vacation Lots (like the freedom)
  • Loans/Cash Advances
  • People with a mortgage
  • People that are forced to foreclose their homes
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the lottery
  • Computer Jobs and remote jobs
  • People interesting in computer programming
  • Residents at business and Internet marketing schools
  • People looking to get a marketing, finance, or business education
  • Someone who wants to quit their job
  • Franchising/Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • People seeking any type of employment!
  • Employment Search Engines (JobSearch, Monster,
  • Criminal Employment (employment for criminals)
  • People seeking post secondary education (can target University and College names)
  • Real Estate Investors
  • Online Surveys Takers
  • Related Forums and discussion rooms
  • TV Shows (Apprentice, Deal or No Deal, etc)
  • Famous Rich People (Donald Trump, Bill Gates, Rich Dad Poor Dad)
  • Hard Copy Books (The Art of the Deal, Buzz marketing, etc)
  • Affiliate Network Keywords (CJ, Clickbank, Linkshare, Shareasale, Kowabunga, etc)

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote Wealthy Affiliate for a lifetime!

With what we have already given you, you could easily scale a campaign to make over $1 MILLION per fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!

In the next section, we are going to elaborate on a few of these so you can get a better idea of how to research and find keywords within them, and and how to effectively set up campaigns targeting them.

Join the Discussion
Write something…
Recent messages
i have been looking for something like this for years. i started to believe it was all scams. But things are pretty straight forward here, and although premium is clearly where i wanna end up, the show u how to be successful for free which is what i need at this current juncture in my life. I love it!!!
Kyle Premium
Well lots of them are, glad you found WA and now that you have, you are in good hands (and will never get scammed again).

I look forward to working with you Stephen and if you need anything at all moving forward do let me know. :)
WolfMcQuade Premium
Ok. I think a lightbulb may have just gone off, but I want to make sure I'm understanding this correctly. Ideally I want to choose as many of these high traffic, low competition keywords as possible and find a way to insert them into my website in such a way that it still sounds, looks, and reads good. And by inserting these keywords into my website, Google automatically plugs my site into the potential customer's search results simply because my article contains one of the words that the person searched for? Also the more keywords I have in one article, the more diverse my potential customer base is correct? I.e. If my website had the sentence...Are you looking for new ways to diversify your portfolio...then anyone searching for diversify and/or portfolio could potentially come across my site in a search? Last question. Does adding the keyword into your site more times allow for a higher rating from the search engine? I'm probably getting ahead of myself and all that will be explained, but while my head is wrapped around this part I'd just like to clarify so that while building my knowledge base I have as solid a foundation as possible. Any comments and/or feedback is appreciated. Thankyou.
MozMary Premium
Hi Jason, regarding the last two points some caution imo:

beware of 'keyword stuffing' in two ways, overusing the same keyword won't go well and you'll see a lot of people talking about targeting one keyword in a post - and using it strategically in the title, first paragraph, elsewhere, yet you are right in that a diversity of keywords that come naturally in a nice long post of high quality original content will all get picked up too

some people's blogs and training to check out on this are Jvranjes, Boomergp08, Magistudios, Nathaniell...and try the search bar top of page for others
boomergp08 Premium
You are mainly correct. Though Google will rank your pages and posts on the overall quality of your content and not just on keywords, using keywords strategically are important.

For example the keyword, How to Make Money with a Blog, is a popular keyword with 3233 monthly searches and a low competition of 165. Those numbers may not mean much to you now, but they will once you start doing keyword research.

You would take that keyword and put it in your post title. That title could look like the following, How to Make Money with a Blog in Affiliate Marketing.

Then when you start writing your content you want to place your target keyword in the first paragraph, it could look like the following.

Are you looking for a way to earn some money from home in a fun way? Well in this post I will explain how to make money with a blog doing a form of online affiliate marketing. This could be an enjoyable way to promote products that you know and love.

In the above paragraph, notice how I placed the keyword How to Make Money with a Blog into the flow of my opening paragraph. It reads very natural and didn't seem like I stuffed that keyword into the content in an unnatural way.


You want to place your target keyword in your page or post title. Then you want to place your target keyword in the first paragraph naturally. Then you do NOT want to use your target keyword again through out the rest of your content.

However, if your content is long, like 1000 words or more long, you may want to use the target keyword again near the end of the content. It could be within a paragraph where you are recapping the information, but you really do not want to use that keyword more than twice within your entire content.
wozzy Premium
Then if we had let's say 10 low competition keywords, could we use them all within the content in the same manner as you have described?

Is there a limit?

Is there a rule of thumb, between 3-5 let's say?

If we used several keywords within the content and let's say the third keyword ranked on a search if the customer clicked on the link then wouldn't the page be opened at where the keyword was within the page, which I guess is what we don't want, or do we?

Maybe you could keep it down to a minimum for that web page and then create additional blogs and rank for the remainder of the low competition keywords?

Is there a rule of thumb with regards to a number of words on the page?

Web page?
Blog post?
MozMary Premium
I'm hearing the rule of thumb is to target one keyword per article/post/page

So people advise not to target 10 keywords in the one post, but make 10 posts targeting those keywords [makes sense, as it could be a bit of an overkill for one post if it is already ranking high in the SERPs and also a bit of a waste of 10 good keywords]

Rule of thumb for word count is 1500 words, see in site manager where it talks about site health...
MozMary Premium
Hi Boomer, that is nice and clear, interesting about at the end
wozzy Premium
I hear what you are saying, but If you are only targeting one keyword on your page and that one keyword has a monthly search of around 100 then your HIT rate is going to be low, whereas if you targeted 5 keywords each with a monthly search of 100 then my success is going to be greater right? 100 against 500.
boomergp08 Premium
The rule is 1 target keyword per page or post. Google does not highly rank content with lots of keywords. They did a few years ago but not anymore.

The minute you start adding a bunch of additional keywords to your target keyword in your content, is the minute your content quality will go down and so will your chances higher rankings.

When you stop focusing on keywords beyond your target keyword and just provide helpful information, Google will reward you with higher rankings, because Google wants to see quality content and not keyword stuffed content.

It is totally possible to rank highly on Google and the other search engines WITHOUT using a target keyword, because like I said, you are ranked on quality content. In fact you will get ranked on natural keywords within your content.

To understand in detail how this will happen and how to know what non-target keywords your content is being ranked for, check out the training tutorial below.
boomergp08 Premium
Thanks Mary.
boomergp08 Premium
Do not try to make every single page and post be a winner as far as hit rates. Seeing how you are creating a website that will eventually have 50 plus posts and pages, your traffic will come from the whole website and not just one particular page or post.
wozzy Premium
Thanks Robert, much appreciated, Mick
MozMary Premium
Wozzy, boomer is right on this - it does seem a little counterintuitive but that's where long posts of high quality naturally compensate by having lots of natural keywords in them - my first articles all got found by 1000s of people without target keywords because I wrote quality original content - and I get your confusion on this one, great point about the one keyword - but that 'one keyword' thing is a strategy in'd be aiming for that 100 searches but not confining yourself to them

the way it is with tracking anyway you can try all three strategies and see how you get on... :)
wozzy Premium
Thanks Mary, I do believe this has cleared up a lot of my thoughts and ideas, which incidentally I have picked up from listening to the wrong people. Glad I found WA!! Thanks guys
MozMary Premium
wozzy, also notice you cannot put all your keywords in the two/three places suggested...that's where ultimately the targeted keyword aspect is in play...when you go to write another post on the other keywords you found in your keyword tool you may be making it harder for yourself...
Elizstarr74 Premium
Ok, I searched keyword and I came to a list where result list is low.. but, high traffic and low competition. How do I decide which one do I want to dig? I did some digging in one and came to a longer result list. traffic was through the roof and competition was very low and some were like 15 from being 300 in the competition.
I guess I'm asking when do I stop and choose? I know I have seen a video of that last week on narrowing it down. But, I don't remember where on this site.
Shwni Premium
As a new site I would suggest going for the very low competition but as long as it has some traffic coming in.
VitaliyG Premium
You don't really stop and choose, ideally you want to write about as many keywords as you can find. The more you do this, the better.
gparfitt Premium
"The Journey"
Better Results Come From Better Ideas.
1. Have An Unshakable Belief In What You Do.
2. Work Harder On Yourself Than You Do On Your Business.
3. Think Like An Entrepreneur.
Make The Leap From Network Marketer To Entrepreneur.
"Focus On Value"
4. Build Your Business Around A Commitment To VALUE. We Become Of Value When We Solve A Problem.
Take Care,
Gerald Parfitt
Felecia1 Premium
Well said, We Become of Value When We Solve A Problem
Kyle Premium
Love that Gerald. I really look forward to seeing your progress moving forward. :)
GerrieRose Premium
This is getting very interesting. I especially like looking into the disabled veterans and low income people, because it is not very expensive for anyone to go through the program on a monthly basis. I live in a high rise development of our 2500 people that is between Fort Belvoir and the Pentagon. It is a very high rent place with many retired military and Government civilians who I am sure would be interested in joining WA once I show that the results that I have accomplished.
OGW Premium
That's a very helpful mindset. All the best to you