Target Audiences for Wealthy Affiliate

When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live this world, 3.4 of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.

That is a pretty MASSIVE target audience, so within this tutorial I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.

When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate. The main audiences that come to mind are:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote WA under these keywords as they are very competitive. They convert, but they are competitive.

Because of this, we recommend also venturing into other very targeted niches. I have included a list of these below:

  • Entrepreneur Programs
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter marketing
  • Facebook Marketing
  • Linked In marketing
  • Email Marketing
  • Google Adwords
  • Google content network
  • BingAds
  • PPC Marketing
  • Clickbank
  • Data Entry
  • Home Business
  • Search Engine Optimization
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programs
  • Affiliate Networks
  • Wordpress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.

These can all be target audiences and I am going to show you how to elaborate on these in a second. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retired Individuals
  • Middle Class Populous (large majority of US consumers)
  • Retired Veterans / Disabled Veterans
  • Disabled Individuals (who can work from their computer)
  • New Career seekers
  • Career Development/Advancement seekers
  • Laid Off Employees
  • Unemployment Benefits
  • People with massive hospital/health bills
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers / McJobs
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Vacation Lots (like the freedom)
  • Loans/Cash Advances
  • People with a mortgage
  • People that are forced to foreclose their homes
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the lottery
  • Computer Jobs and remote jobs
  • People interesting in computer programming
  • Residents at business and Internet marketing schools
  • People looking to get a marketing, finance, or business education
  • Someone who wants to quit their job
  • Franchising/Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • People seeking any type of employment!
  • Employment Search Engines (JobSearch, Monster,
  • Criminal Employment (employment for criminals)
  • People seeking post secondary education (can target University and College names)
  • Real Estate Investors
  • Online Surveys Takers
  • Related Forums and discussion rooms
  • TV Shows (Apprentice, Deal or No Deal, etc)
  • Famous Rich People (Donald Trump, Bill Gates, Rich Dad Poor Dad)
  • Hard Copy Books (The Art of the Deal, Buzz marketing, etc)
  • Affiliate Network Keywords (CJ, Clickbank, Linkshare, Shareasale, Kowabunga, etc)

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote Wealthy Affiliate for a lifetime!

With what we have already given you, you could easily scale a campaign to make over $1 MILLION per fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!

In the next section, we are going to elaborate on a few of these so you can get a better idea of how to research and find keywords within them, and and how to effectively set up campaigns targeting them.

Join the Discussion
Write something…
Recent messages
wesivins Premium
OK, with the domain, I have rather broad niche and I would likely be over run by the completion if I rely solely on my web domain to funnel traffic to WA. But I am thinking with such a huge niche, I can use it as an umbrella taking advantage of countless key words in articles and blogs to draw people interested in learning how to make money online. Especial those folks who want to try before they buy.
see that was my idea with tv or computing. Television is ever increasing popping out new shows every few weeks and even finding ways to carry on with older ones. And with computers there advancing every day I first started out with technology. but then i knew that was far too broad so i have to shorten it somehow.
wesivins Premium
Have you purchased a domain and set up a web page yet?
Mary6006 Premium
Yes it sure is and I already have a list of possible people who would be interested in this opportunity, so to speak, just within my network alone from Facebook.... Another tool... And just for something a little funny.... I finally realized what a blog is... one tiny step, can only lead to more and more steps.

So thanks again. This is my 4th day so far.
Earthmomma Premium
Well done Mary! It wasn't that long ago it seems when I learned that and wasn't so long ago that I learned about Vlogging just to add a bit more mind melting lol
Subrams Premium
I followed up the complete this post from page1 page 4 and now it made sense to me overall when I repeated the steps as Kyle was recommending with the example.

Now, I need to pick my target niche and start working out, although I may fall down, I believe this community would help me get backup and running.

Thanks for this article WA!!
AJensen109 Premium
I need some clarification on google search results. Most of the search terms I type in show hundred's of thousands or millions of results, however the QSR may be pretty decent. In this training it talks about finding search terms with only hundred's of results or pages, is it best to use the QSR or go by Google results? If there is over a million results will it not be almost impossible to get ranked high enough to matter? Thanks for any help on this!
kmer6 Premium
Good day to you Aaron. To give you a tip on how to best decipher the numbers the keyword tool displays read this post This post is explaining how to use the WA keyword tool but it is very similar to Jaaxy. The two numbers that are the most important are the Monthly search volume (first column or first number displayed) and the QSR number (the third column or number displayed). You want the total search volume at 100 or more and the competition (QSR) to be under 100, ideally the lower the better.
The QSR - quoted search results are all the websites that are ranking for this search term. So the higher this number is, the less likely it is for you to be able to get ranking on this search term.
Good question, I hope this explanation helps.
Rebeccahh Premium
I have the same question. the same test status appears, so, how about the google result being used, still in confusing.
Rebeccahh Premium
Thanks, Ken, your recommend training video is a very great supplement to kyle's course, deeper understand the meaning of keywords. However, how about the google result factor, which Kyle mentioned?
kmer6 Premium
Generally speaking, assuming your web page is already on page one, position one of Google. The traffic volume that is listed in the QSR your site will get 60% of this volume. The other remaining 40% will be shared with the positions 2,3,4 respectfully.
I hope this answers your question.
RDSchnewis Premium
So if I'm understanding the keyword search properly, you want to find keywords that have high search volumes but low websites linked to them. If I click in the "competition" column on View Results we want this number to come back as less than 300 ideally. Now as to Article Power, does this relate to how many of the people who do this search are likely to view a website or article that you connect to this keyword? The higher the Article Power the better?
JasonHeard Premium
Hey Robert,

I found this within the community regarding Article Power.

Article Power: This is based on a mixture of the strength of other sites and the quantity of them. It is letting you know how well your articles (and pages and posts too) will potentially rank.

I believe, don't quote me on this, with the WA keyword tool the lower the article power the more likely you are to rank on the first page of Google for the given keyword.

It is recommended that you target Competition results less than 300, I typically aim for competition less than 100.

But yes you are correct. It is a good practice, especially with a newer website, to target keywords that get SOME searches (50 searches per month is fine, obviously the more searches the better). And that has low competition.
RDSchnewis Premium
Thanks Jason!
JasonHeard Premium
Welcome, sir!