Once you have thought of some keyword phrases that relate to your niche and the current event you simply need to insert them into your already existing traffic driving strategies. eg.


If you are a Bum Marketer then you might write some articles using your 'cross-genre' Keyword phrases.

If you are a blogger then you can post some blogs that incorporate these key words and also discuss the particular event. This is a good idea anyway as people like reading blogs that are about up to date current affairs.


The main thing is that you try and get your share bonus traffic from each particular event. If you go to Alexa.com and have a look at the traffic 'Movers & Shakers' you will see that during particular events and times some websites have an increase of traffic by around 10,000%. Surely Your Website deserves to get some of this bonus traffic?