The reason why you are writing is to sell, but remember that information is FREE.

People are information HUNGRY, and if you give them valuable information, they will come back to you.

When you write your article, don't try to glorify yourself or even the product you are selling, but try to educate others to make the right decision for them.

When you write for your marketing business, don't write some kind of pitch, write informative content. Actually, most article directories won't let you write anything that even resembles a pitch. They want valuable information.

You eyes catching areas is your HEADLINE. This is where you can make a statement, and this is where you should because this is the FIRST thing if not the only thing that will be read by your visitors.

The other area where you can talk about your product is your SIGNATURE. There you will have your chance to advertise your product directly. At the bottom of your article you will be asked to write a presentation of yourself and your product. There Write 3-4 lines telling what you are all about, and your website link.