Getting Started

This is a step-by-step keyword research guide. I am going to show you the best keyword tool, a great method for incorporating the keywords into your articles, and I'm going to make sure you don't put all of your eggs into one basket.

What I mean by that is, I don't want you to let the fate of your article pend on one keyword. You should target between three and six keywords that are all very closely related. This way, you're likely to benefit from traffic from more than one source for each article.

The first place to start is the Google keyword tool. This is a free tool by Google that gives you everything you need to figure out which keywords you want to target and those you want to avoid.

Don't think that because this is a free keyword research tool it is inferior. The reason Google has provided this tool is because it benefits them to have well informed marketers. We are, after all, responsible for pretty much every bit of content on the web, without which Google would not exist.

There are some different paid keyword tools and these can be very helpful but I really recommend starting with the free one. I see people spending money left and right for different things and these tools are great but wait to buy them until you're more comfortable with what they are and how to use them.


Okay, let's get started, shall we?



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goodsuccess Premium
Excellent article on keyword research. BTW how does someone get to the end of a search without actually clicking on each new page?
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tommo1968 Premium
Easiest way is to search for it here in the Find Keyword Tool and then click on view results under competition.
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Ty Johnson Premium
if you have a KW tool, it will do it for you, like Tommo said, which if you are a member here, you can use the free one but I wanted to show people how to do it without using a tool, in which case, you just have to do it manually.
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morlandroger Premium
Great tips there Ty. Yet more for me to think about when I get time to write more
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Ty Johnson Premium
That's all you needed right! lol
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jatdebeaune Premium
Good one Ty. Found it interesting that you will look for under 100 competition sometimes, because you know you're guaranteed to land on the first page. For articles, I've been looking for 350 or under, and monthly searches of at least 500, usually much more. If I like the sound of the keyword phrase, I'll go for it. With LSI, you have some keywords you never planned. I like that you write for the reader.

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Ty Johnson Premium
well i don't specifically look for KWs with less than 100, I just use them when i find them, even if the monthly searchers are really low,

I want people to understand that guidelines for KW research is just that, guide lines, don't be afraid to fight for KWs with higher competition, if it's getting 10k or more monthly searches.

At he same time don't be scared to use a low competition KW, that gets very little traffic, not every KW you use has to be with in a specified range.
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jatdebeaune Premium
Gotcha.
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tommo1968 Premium
More good tips Ty, especially the fact of using different quality of keyword for different purposes I was using the same for all, doh! Keep them coming bud I'm learning a lot today!.
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Ty Johnson Premium
I am doing research for my next one as we speak =)
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Malablues Premium
I like how you differentiate finding a keyword for a domain name and for an article.

Can you explain how you determine Competition? Are you still using the Google Keyword Tool to explain Competition? Sorry, you lost me there.
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Ty Johnson Premium
Put your KW into Google with quotes around it, then you have to go to the last page of results on Google, in the example in page 3 of this training, that is page 44, that may vary depending upon the keyword you are looking for, it says there are 438 websites that are good enough for Google to bother showing you.

If you look at the photo at the bottom of page 3 of this training, "Exactly How Much Competition Is There?" you will see what I mean, if you read what it says closely it will says

"In order to show you the most relevant results, we have omitted some entries very similar to the 438 already displayed.
If you like, you can repeat the search with the omitted results included."

The reason they omit those results is because basically the rest of the websites competing for that KW are junk.

So 438 is the number of competition you are dealing with.

I hope that made sense, but if you are still confused let me know, I will keep explaining it till it does make sense =)
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Malablues Premium
On the previous page that first talks about Competition, there are two graphics of the Google Keyword Tool. One shows Competition as Low, Medium and High. I stopped reading on that page because it didn't make sense to me. I should have kept reading. Got it!
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Ty Johnson Premium
Cool, let me know if you have further question, I'm happy to help.
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Ty Johnson Premium
I added a line at the top and bottom of that page to let people know to look at the next page to learn how to find the exact amount of competition, thank you for that feed back, I'm sure it will help other people not get confused.
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