'Qualified traffic' is the key to achieving success, especially if you're using Google Adwords (because your backlink will cost you money - in the form of a PPC).

Article Marketing is free backlinking, along with blog posts, forum posts, free directory submissions, related sites that accept link submissions, etc...

Once you've established backlinks on these other websites, you can watch your traffic grow. And remember, it's qualified traffic, so you're going to have more 'customers' and hopefully less 'looky-loos' coming to your landing pages.

You may see your opt-ins rise because your traffic is qualified, you may see more sales, or you may just see more traffic. All in all, these are good things - but you know what's best of all?

Google will love you!

That's right! Google places high importance on relevant and related websites that link to your landing page. So by building these relevant backlinks you're basically telling Google you're the best thing since sliced bread!

It also helps when creating backlinks to check the Google Page Rank of the sites you're linking with. It's much like the cool crowd in high school - the more 'cool' websites you associate with, the better it will make you look to Google.

(I always wanted to be in the 'cool' crowd...)