How Many People Are Talking About You?

One thing that is important on social media is how many people are talking about your brand and your products or services. Counting the number of messages on social media about your brand is a great way to find out if you're getting your message out. On Facebook, you can use native analytics to find out who's talking about you. You can also use Google Alerts to set up an alert to get notified when people mention you. How Far Is Your Message Reaching? Having a large audience is great, of course, but how many people are really participating? Always start with volume but end with engagement numbers because that's an accurate picture of your actual reach. What good is it if you have one million likes if you only have 5000 views? Finally, understand that engagement and influence metrics are the most important. You can get to those answers by digging deeper than just looking at the initial like or follow number. If your words aren't encouraging friends, likes, and followers to do something, then you're not probably meeting your goals. To improve these numbers, it's imperative that you focus on engagement and action.