Customer Journey
Your customer's journey is often called their buying journey and is specific to your audience. However, you can start with the primary buyer's journey that most buyers go through and which is taught here. As you learn more, you can adapt this journey to fit your audience more closely. It can be defined in three stages.
Awareness – This is the time when the buyer realizes they have a problem that needs to be solved, as well as when they recognize your solution exists. Depending on your niche, this may happen quickly, or it may be a lifelong process that the buyer goes through. It's your job to match your content to this stage, using your buyer's persona to check the content with their needs and what they're searching for.
Consideration – Now that your buyer knows about your offerings and the offerings of others, they're going to want to learn more about the problem and the solutions so that they can choose between them. This can be a long or short journey for some. You'll need to study your own audience very closely and be prepared to pull them through quickly or long term using the content that they need to discover at this point.
Decision – At this phase of the buyer's journey, your ideal client will want to justify their choice. You can use content to ensure that this happens by reducing risk so that they make a buying decision for your product or service.
At this point, some people add a follow-up to the journey because even after purchasing, the buyer can change their mind. When you put all this together, it's easy to see the different types of content you need. Each piece of content you create should have an ideal customer in mind in the stage of the buying cycle you want to address. Using this information, you need to set your goals.
I've got the site, the posts and the pages - now I need to tackle social media and engagement. I'm an introvert so this is probably the part that scares me the most. This training has lots of points that will help me along the way. Thank you for compiling it.
Abumchi
Thanks,
Sami
I've been struggling with social media as I'm not a very social person but now I see that I need a better focused approach.
Thanks so much.
Lily 😁🎶