Did you know that 91% of consumers read reviews online before visiting a local business?

That should be enough motivation for you to create a profile for your business on Yelp.

Yelp is an online platform that allows everyone to write a review and rate local businesses. Even if you haven't created a profile on Yelp, people are probably already talking about your business on that platform.

Yes, now is the time to take control of your Yelp profile or add your business to reach more people.

In this tutorial, we'll tell you about the benefits of a business profile on Yelp, as well as help you optimize your profile.

The 3 benefits of having a Yelp profile

Can't decide whether to create a Yelp profile? We share the incredible benefits that this platform can offer you:

1. Offer real testimonials

Yelp allows people to write reviews and rate your restaurant - nothing gives your business more credibility than what your customers say.

You can also take good reviews and use them as testimonials on your website, so potential customers know that what you offer is real.

2. You can show off your business

You can add photos and videos, you can also create special offers or show your menu. There's a lot of information you can add to Yelp to make your restaurant look attractive.

The best part is that Yelp ranks very well on Google, so if a customer does a search for your restaurant, they may find your Yelp profile.