Shorten Your URLs: 5 Tools And 5 Reasons To Do It

Link tracking, social networks, SEO, user trust and your brand image are the great reasons to use a URL accordator.

You may wonder if size of a URL matters. Yes size matters.

When they are that long, they may not be as effective as expected. For this reason, the URL shortener has become such a popular tool to improve the links of all types of websites.

What is a URL shortener?

As their name indicates, these serve to shorten a URL, making it look smaller.

These take a long URL and generate another unique, singular, shorter URL that will redirect to the first one. The traffic remains intact, what changes is the link; that is, what is shown in the search bar.

They were created especially thinking about the so-called "deep links" which are commonly long URLs that lead to content that are within various menus on the website. An example of a deep link is something like this:

https://www.everythinghere.es/blog/products/theperfects/mark...

But the truth may even fall short, because many long links that include redirects and tags touch the 2,083 character limit that some browsers establish to make a search effective.

However, over time other reasons have emerged for shortening links beyond deep links; the possibility of customizing links and facilitating marketing on social networks are some of them.

Why shorten a URL?

Seeing it strictly from a practical point of view, if a link is functional there is no point in replacing it. But there is more than one reason related to marketing to put practicality aside and sign up for a successful strategy that generates more interaction, leads , trust, better SEO and other common goals of all brands.