Getting Your SEO Right
You have finished writing your article or blog post. And now you want to be sure whether you have got the SEO right. How do you check the essentials for correctness? Why do you have to Search Engine Optimize in the first place?
Why Search Engine Optimize?
It's simple. People search for stuff online all the time by typing in relevant words into the search field of Google, Bing, Yahoo and other Search engines. This means that anyone searching for stuff related to what you have written about, should reach your website. So basically, you want your article to be ranked high by Google. In other words, your article should appear in SERPs.
What Are SERPs?
Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.
Very Very Basic SEO
This brings us to the question, how do we get SEO right? Well, here we will discuss only the most basic and essential points that you must check before you publish your article/blog/post.
If you have the time, please go through this article, especially if you use the Rank Math plugin for your SEO. It's a life-changer:
https://rankmath.com/kb/score-100-in-tests/
In the next paragraph, we look at Focus Keywords.
Thanks for all of this tutorial.
I need to understand on the issue of Date in a URL. On WordPress, you can choose whether the month and year of publication of your article appears. I chose to have that on my initial / main website. But for my new / "extracurricular" website, I left that option out (so far). So the format of the URLs for the two websites looks thus:
https://mainwebsite.com/2020/11/hi-aparna/
https://newwebsite.com/hi-aparna/
By "Avoid using a date or year", do you mean that the URLs / permalinks of my main website are not good for SEO?
Regards