Hi and welcome to another edition of Shawn's Tutorials!

Today I want to show you the proper way to SEO your first picture of any post or page you may be creating.

This is very simple and can really help you attract traffic and ranking in the search engines.

I would like to thank one of our members, Marion Black for helping me with this tutorial.

You will need to know:

All set?

Turn the page and lets get started!



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darrellanton Premium
Hey Shawn great tips and techniques my friend keep up the great work
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Shawn Martin Premium
Glad you like them!
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darrellanton Premium
Hey Shawn just started vitamin chief.com check it out see if you can help..............when you get a minute.
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Shawn Martin Premium
Sure will!
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GaryHorton Premium
Thanks Shawn!
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Shawn Martin Premium
Glad to help!
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catlady13 Premium
Thanks Shawn, I learn something new every hour!!!
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Shawn Martin Premium
That's what is so cool about this business :)
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scottymj2011 Premium
Hey Shawn, I always like your training. One question though, on page three, you put your keyword "Mark Sanchez" in the title, alt text, and description.
Would Google see this as spam (due to excess use of a keyword) or would Google prefer to see something like:

Title: Mark Sanchez
Alt Text: NY Jets Quarterback
Description: Mark Sanchez, New York Jets Quarterback

I'm here to learn, but I just wanted to make sure of this before I redo 170 something images in my media library.
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Shawn Martin Premium
That is exactly how I would do it. When Google looks at the image it is a separate identity than the article it is used in, so Google will not look at it as part of the article. Thus, the description and keyword define the image for Google as Google can not see images like you and I, it goes by the definition. Thanks for catching that!
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scottymj2011 Premium
Perfect, thanks for the quick reply.
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scottymj2011 Premium
haha one last thing in regards to an "image caption on a post" and "image SEO description", I always get confused on what to put there so Google will see it correctly.

Should the image in an article have a caption related to the META description of the article? While the image SEO description should relate to the actual image? or can the wording for both be the same?
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Shawn Martin Premium
It can be the same. I have had them rank both ways
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scottymj2011 Premium
Perfect. Thank you sir, I appreciate it!
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JamesLM Premium
Helpful guide, thanks for sharing!
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Shawn Martin Premium
My pleasure :)
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andrekish Premium
Thanks Shawn - handt to know about the keywords and uses. Catch you soon - Andre
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Shawn Martin Premium
Have fun!
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steveo5770 Premium
When you use multiple images on one post, do you use the same keywords for all images?
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Shawn Martin Premium
You can if you wish.
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SamiWilliams Premium
Thanks for more information to answer questions I did not know I had. Sami
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Shawn Martin Premium
You are welcome!
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Gordon-D Premium
Hi Shawn it is ok to have all 3 entries the same?
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Shawn Martin Premium
As far as on one page?
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cathylmg Premium
Great lessons. I'll put it to work immediately

Thank you Shawn.and have a nice day!

Cathy.
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larryf20865 Premium
Thanks for the reminder here Shawn
Saw this before and now l
now I've been doing this all this time.
Larry
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larryf20865 Premium
Thanks Shawn And fellow WA members
Got reminded of a lot and learned a lot.
Larry
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Shawn Martin Premium
You bet!
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Shawn Martin Premium
Glad to help!
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LookingUp Premium
Thanks Shawn for more helpful training!
janet
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Shawn Martin Premium
You bet!
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mwanzaw2002 Premium
Hey how do you differentiate this with the featured images, or rather what is a featured image
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Shawn Martin Premium
Here, this may help you understand them :)
http://en.support.wordpress.com/featured-images/
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mwanzaw2002 Premium
I'm glad for this one Shawn as I didn't see it in the earlier lessons
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Shawn Martin Premium
Glad to help :)
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MarvH Premium
Thanks Shawn,I'm glad you showed us this one re SEO as it seems to have been bypassed in the early lessons
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Shawn Martin Premium
Glad I could help :)
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NBillups Premium
Thanks for the tutorial Shawn. Really makes sense.
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Shawn Martin Premium
you bet!
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JewelCarol Premium
Thanks very much Shawn. :) I like this tutorial as sometimes I will always forget to seo the picture. Now it makes sense to do it. :)
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Shawn Martin Premium
You are welcome!
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emerald860 Premium
Thanks, Shawn! I thought I was already doing this but not quite! Guess you can teach an old dog new tricks! ;) Alanna
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Shawn Martin Premium
I am living proof, lol Thanks!
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Ken-Pringle Premium
Awesome Shawn, thank you.
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Shawn Martin Premium
You are welcome Ken!
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JSakanee Premium
Shawn, great piece!
Awesome info.
Cheers, man!
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Shawn Martin Premium
Thanks!
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Christabelle Premium
Great Tutorial Shawn! :)
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Shawn Martin Premium
Glad you liked it!
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DoubleTap Premium
Simplistic, clear cut... typical Shawn! Very nice!!!
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Shawn Martin Premium
:)
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webBIZ44 Premium
Hey Shawn!

Great stuff!

I would like to add just one small piece that may help.

In the second or third field you fill in go ahead and add the first 100 to 125 characters of your article, assuming your keyword (KW) is in those first few sentences.

This helps G-Man (aka Google) to correlate both the keyword in your title and the keyword that the article will be targeting.

Take a look at any Google search and you will see that those who have great rankings have a KW in the title as well as the KW or LSI in the description that is shown right under the title.

If your SEO plugin doesn't create a good description then you can always clean it up a bit.

Hope that makes sense!

-Joe
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Shawn Martin Premium
Excellent addition!
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rosieM Premium
Great tutorial! I like the way you show exact screenshots along the way.....it's like being right there while you learn, which to me is best way, 'hands on'.... :)
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Shawn Martin Premium
Thanks!
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septiana Premium
Thank. I need this info
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Shawn Martin Premium
You are welcome!
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sophE Premium
Great tutorial, keep up the good work.
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Shawn Martin Premium
Thanks!
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TJRANDO Premium
Thanks Shawn- well presented tutorial and great tips-will follow

All the best-Tom
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Shawn Martin Premium
Thanks Tom
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VickiB Premium
Fantastic thanks I hadn't thought of images being part of SEO but it's so obvious now you have another reference to your keyword.
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Shawn Martin Premium
:)
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tomtitty006 Premium
I had images set on my tennis site as static and wanted to add writing underneath them.This was a few months ago and I was asking so many folk how to do this,I was getting all kinds of answers,and people were mentioning to me about a pencil when you go up to the top left;for the life of me I could not find a pencil icon and it frustrated the life out of me.The thing that everybody but one person forgot to tell me was that when I chose my image and put it in the box make sure it is on visual,such a simple thing to do but was overlooked by a lot of folks.I would still be trying to put an image on under text if It had not been for this one person.
The moral of the story is that sometimes people can live something small out but it is of great importance.
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Shawn Martin Premium
it sure is. To put writing under your picture just fill in the caption box, :)
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tomtitty006 Premium
Yes but I feel the way you have answered says to me you have not grasped the importance of this.If the first person had said to me make sure you post the image in visual form,then you can see the pencil at the top left where you can add your writing.It did waste so much time getting the correct answer.
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CC1 Premium
Soooo, what about the bit where some have advised that I have the pictures on my site linking to my WA profile or custom home page?
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Shawn Martin Premium
That would be fine. This is for your first picture on the site only. :)
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CC1 Premium
Oooh, gotcha. Makes more sense.
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KBush Premium
Thank you for sharing your knowledge
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Shawn Martin Premium
You bet!
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Larry_T Premium
Great tutorial
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Shawn Martin Premium
Thank you!
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NWTDennis Premium
Can you do this for an image already inserted or must the image be deleted and placed again? I can't seem to locate the Link To box in the edit image mode.
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Shawn Martin Premium
That is the million dollar question that I do not have an answer for but lets hope someone comes along and answers that for us.
I am with you on wanting to go back through older posts and pages and fix them, which is what I am assuming you are thinking. :)
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BobBarr Premium
Clicking on the image while editing the page will make all of these settings available to you but not directly. You'll need to click on the pencil icon (between the alignment buttons and the remove button) to access those options.
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Shawn Martin Premium
I did try that but the boxes are labeled differently.
If we can nail this part I will add it to the tutorial for sure!
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BobBarr Premium
Perhaps we're using two different editors. I have the WP Edit plugin installed on all of my sites.

When I click on an image while editing a page, I see five icons across the top of it: Align left, Align center, Align right, No alignment, Edit (a pencil), and Remove (an X).

Clicking on the Edit icon opens a new pane with caption, alt text, alignment, size, and linking options. Clicking on "Advanced Options" at the bottom of that pane displays further options for setting the image's title and CSS class.
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Shawn Martin Premium
Mine is the same way, but people need to know which box is the description, title, and alt text.
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BobBarr Premium
The alt text entry box is near the top of the new pane when you first click on the "Edit" icon on the image. The title entry box is hidden until you click on "Advanced Options".

I'm a bit unclear what you're referring to by the term "description". Could that be an image attribute that I'm unaware of? (The caption, alt text, and title fields are all familiar to me but not the description.)
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Shawn Martin Premium
Go to page 3 of the tutorial and scroll down to the screen shot with the three arrows, we need to know what those three boxes are labeled on the edit screen you get when you click the pencil
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BobBarr Premium
Thanks, Shawn. I missed that in the tutorial. I'll try putting different text in those three fields and seeing what it does to the code generated for the image. I'll be back in a few minutes to report what I've found.

[added]
I'm not quite sure of what to make of this. After editing the caption, alt text, title, and description fields in the image gallery, I inserted an image into a test page. The code generated for the image was:

(Sorry, the WA software is choking on the HTML code that I just
tried to paste)

The caption text is getting displayed under the image. The alt text is being put into the image's alt= field. The text that I put into the title and description fields, though, is nowhere to be found.
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NWTDennis Premium
Hey Shawn ... I took another look and this time the "Link To" in the Edit screen (the pencil) IS there, and it has the pull down option "None" just like you said.

The Image Edit Screen is called Image Details and the top box has windows for Caption and Alternative Text. The middle box is called Display Settings and has windows for Align, Size, and Link To. The bottom box is called Advanced Options has windows for Image Title Attribute, Image CSS Class, Link Rel, Link CSS Class plus a button to open window in a new window/tab.

I think your procedure works in the edit mode. Sorry for the confusion I may have started.
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NWTDennis Premium
It's me again. I'm re-reading your procedure and now have another question. On Page 1 you say ... "Today I want to show you the proper way to SEO your first picture of any post or page you may be creating."

Does this mean that literally ONLY the first Image of each post or page needs to have this "Link To" change to NONE??
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Sherion Premium
Thank you for another great tutorial!
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Shawn Martin Premium
You are too kind :)
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Linlin Premium
Thanks Shawn!
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Shawn Martin Premium
You bet!
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jasontw111 Premium
Great tutorial, if I were adding lets say 10 images to a post thats targeting one specific keyword is it ok to do this on everyone of them?
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Shawn Martin Premium
No, I would just stick to the first one, that is the one Google will pick up on a crawl, and you do not want to be keyword stuffing.
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jasontw111 Premium
Cheers Shawn
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JoeMag23 Premium
I enjoyed your tutorial. Thanks for the navigation. I didn't take these many notes when I was in school. :)
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Shawn Martin Premium
LOL< Glad you liked it :)
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