SEO On YouTube: 15 Tips To Get To The Top

SEO is a set of techniques to get a website to achieve a good ranking on the Search Engine Results Page, known as SERP. It includes a series of techniques and strategies related to the web, from its design, loading speed, content, data, tags, to keywords and much more.

SEO on YouTube is a set of techniques aimed at getting a video or channel to rank on YouTube.

Now, there is a drawback in SEO for YouTube and that is that search engines cannot understand the information in images or videos, so YouTube relies on traditional SEO to understand the information in your video and in the data you provide in the video title: the description, the tags, the file name, etc.

Therefore, the data of the video that you index in Google will be quickly considered by YouTube and, if it is indexed correctly, the YouTube search engine will fully trust the textual data that Google shows it.

How to optimize your YouTube videos for SEO

1. Start by searching and analyzing SEO and the best keywords.

Searching for keywords is one of the most important processes in any SEO strategy, and it is no different for YouTube SEO.

Video keywords will help you better organize your content and give your YouTube channel a better focus.

You can do it the traditional way; writing something on YouTube and brainstorming all those words that relate. In addition, there are free tools such as Google Trends or Ubersuggest that can help you do this.

Just as the results of Google Autocomplete are very valuable for keyword research on a website, the options that YouTube Suggest (YouTube's autocomplete function) throws at you will also be valuable for your channel, don't ignore them and make the most of it.

2. Name your video file before uploading to YouTube

YouTube cannot understand what is inside the video, so it will rely on the name of the video file you have on your computer to get a first idea.

The name of your video file, before uploading it to the platform, tells YouTube a lot more than you think.

Choose to name your video with your main keyword, so it will be in harmony with the title of the video and make it easier for the YouTube search engine.

Create an impressive title and using keywords

The title is a determining factor for your video to be considered by the YouTube algorithm.

Leveraging keyword research to create video titles that are friendly, meaningful, and clear enough to be understood by search engines will be tremendously helpful to you.

The title of the video should be simple and contain the most suitable keywords to describe what it is about.

The impact of the title will define the percentage of clicks that your video will get.

3. Write SEO optimized descriptions on YouTube video

The video description is a great opportunity to hook your audience and provide them with useful information. Many miss it, but it is advisable to write long, very long descriptions, in which the call to action (CTA), links or any extra that you want to include and know that it can be useful to the reader will be welcome.

Don't be afraid to write and let those first three lines that YouTube shows in the videos seduce your audience and provoke them to read the rest.

Descriptions can help you gain more subscribers, and if they're interesting, they get people to click on 'show more' to keep reading. You have 1,000 characters to use in the description, but it is generally recommended to use between 300 and 500 characters.