SEO Checklist & Descriptions

Instead of writing an entire book on the topic of SEO, we're going give you a list that you can use to help optimize your website.

Content

Regardless of how "pretty" your website is, content is what the search engine spiders look at. When a spider hits your page it is going to scan the entire website, including the links that you have on your page. It will determine if you meet the minimum content requirement to be listed in their directory. The content on your page needs to have some "BULK" to it . By this we mean that you should write multiple paragraphs on your page using relevant words to what it is that you want to be listed under. There is no SET number of keywords that you should use, but we recommend having at least 300-500 words on all of your web pages.

Keyword Density

Having the right keyword density is one aspect of the SEO "game" that we can control. If you want your web page to be listed for the phrase "wealthy affiliate university review", you need to make sure that this phrase appears multiple times within the text on your website. A keyword density of between 2% and 5% is a general rule that you can follow. This will make the focus keyword/phrase apparent to the search engine spiders and will get you a better chance of being listed for this keyword.

Multi-Page

Having a multi-page site is becoming more and more important to the search engines. Single landing pages with no links to other pages on the same domain are very rarely listed in top positions. Make your page a multi-level site. All you need to do is create a number of relevant web pages and link them all together.

Title:

The title tag of your website is VERY important, and many people will tell you that a good title can make or break your chance of being listed. You ALWAYS want to have your focus keyword/phrase in the title of your page. When you do get listed, the search engines use the title tag as the first line of the listing, so make sure your title is catchy and highly relevant to what your focus keyword is.

Incoming links

Inter-linking and link exchanges were very popular a few years ago when there was a LOT of buzz about Page Rank and how many people link to your website. These days, PageRank has VERY little to do with search rankings. Google and Yahoo figured out that link farms and exchanges were affecting their listings. You could literally pay people to link to your website and get a top listing. Those days are over. Incoming links to your page do still play a role in your search listings, but it is nothing like it used to be. It is important that when you do get links, you work on "one-way" links...or pages that only link to your site, and do not link back. Also, make sure that you aim to get links to your page on relevant websites. A good way to do this is through industry partners, forums, and social bookmarking websites.

Focus Keywords:

Make sure that your focus keywords do not have millions of previously indexed sites. Your chances will be very low if you are trying to get a top listing for a saturated and highly competitive keyword.