SEO - Crash Course In Getting Your Page Found
Some Insider Tips For Getting Top Ranks In Search Engines
Hello and welcome to my crash course in web page optimization. Getting traffic to your web site is a key element to success. I am here to help you take the first step into search engine optimization. This tutorial is aimed at creating a relevant web page that is seen by the web crawlers as a dominant force. I wont waste any of your time, we will jump right to it.
First and foremost you need to create a web page that is relevant to the targeted keywords you have chosen. This is going to be a huge factor when it comes to the rank your page receives. This can be obtained very easily if you simply do your research. It is OK to check out your competition and borrow ideas, as long as you are not stealing their content directly.
Next you will want to focus on the keyword density throughout your content. I would recommend about 2% to 3% density meaning that for every 100 words your keyword is included 2 to 3 times. Many of you will be targeting more than one keyword which is great, but you do not want to get carried away. Too many keywords on one page can lead to spammy content which will never lead you to the top. I tend to keep my pages to about 2 keywords each. You can always add a new page later and target a different keyword.
Having multiple pages has many advantages, but this is for another tutorial. I will tell you that having a minimum of 5 pages is a good idea to give your site the appearance of relevancy. For the sake of keeping this tutorial short and effective I am going to stick to the basics which is the optimization of each individual page.
Now once you have created your basic layout, you can begin to optimize your page appearance and gain some authority. It is a good idea to place your keyword in the first line of your content, and even better to make it the first word. This allows the web crawlers to immediately see what your aiming towards. This does not include the title either, which of course should also contain your keyword.
You may also want to include a few subtitles throughout your content, and I will explain why. You will want to make sure that your page has your keyword listed in multiple font sizes. For the best results I like to include a keyword that has one of each of these attributes - h1,h2,h3. If you are unsure what I mean by this let me explain. The tags h1, h2, and h3 refer to font sizes in html format. h1 is the largest font which is usually used for the title of your page (which already contains your keyword if you've been listening!) Next comes h2 then h3 which are both larger than your average text. You can go as far as including a keyword in all the font sizes which tend to go all the way to h7, but this isn't necessarily beneficial so I tend to avoid it to keep my page appealing.
You now have the look of your page laid out. These next tips will not change the layout of your page, yet they will create a huge advantage. Not many people know this, or do this, so it can help you leap over your competition. You are going to want to scroll through your content and change each of your chosen keyword to bold or italic font, and add an underline to some as well. You do not have to do them all if you feel it is changing the way your content reads, but as many that you feel can be changed should be. This causes the crawlers to view these phrases as more important then the rest. This could be done as your are writing your content, but I feel it is easier to do after. Plus it allows you to pick and choose which attribute will look the best.
I have one more pointer for you that has been shown to improve the way your page is viewed by the web crawlers. It is very simple to implement, and does not take any real knowledge of html. You are going to go through your landing page and alter an attribute tag attached to your photos. This must be done in html format, but do not let it intimidate you. You are going to add your keyword to the "alt" tag. I will give you an example so you can see what I am talking about.
img src="http://yourdomain.com/wp-content/uploads/picture.jpg" ((alt="")) width="5" height="5"
img src="http://yourdomain.com/wp-content/uploads/picture.jpg" ((alt="keyword")) width="5" height="5"
This helps the web crawlers see the pictures as relevant. It makes no change to the appearance of your pictures so it really can't hurt you to do. Even if you only add this attribute to a few pictures it will help.
I hope this tutorial will give you a jump start in the SEO of your web page. I have personally implemented these tactics and seen the benefits. Remember when it comes to beating your competition the more tricks you have in your bag then the more of a threat you will become!