This video training is basically a content marketing case study, about how I was able to turn 1 article into essentially 13 pieces of content.
This process is known by many in the content marketing space as "Repurposing Content", and it is a little known secret that marketers use to drive more traffic to their site. You are essentially taking an article and "re-packaging" it, and putting it in front of a different audience.
Repurposing content is highly recommended for several reasons.
The first reason is that it saves you a lot of time. Instead of spending 4-6 hours creating an entirely new blog post, you can spend maybe 30 minutes repurposing content, and then republishing it.
It also saves you money. Many professional webmasters and bloggers outsource a lot of their content to Hirewriters, and Iwriter, among several others. Getting an article from them can cost around $50 for long-form content. Repurposing content allows you to save money by not having to order content quite as much from those websites.
The third reason is that it actually allows you to put your content in front of thousands of new audiences without having to create brand new content. I consistently publish content to various sources where my target audience is searching for information, and also just hanging out. It is a great way to be found.
My top two favorite places to publish content are my Blog and YouTube. But you can also publish content as Guest Posts, Article Directories, and Online Communities where your target market likes to hang out.
What I typically recommend is that you link to your "money site", or at least make a mention of it, if that community doesn't allow links.
I hope you enjoy the training! Make sure you like this training, and let me know you were here by commenting down below!