Link building or building backlinks to our webs ite is the most delicate and complicated part of SEO. It is a discipline that has to be done very carefully and we have to be creative.

Let's redefine link building and set the tone for the rest of this tutorial.

Link building is the process of establishing relationships with other relevant website owners who want to link to you because they know you and consider that your content enriches theirs

These are the 3 fundamental aspects:

>>Relations.

>>Relevant websites.

>>Value content

This re-definition is not just about getting something. It includes relationships, relevance, and an exchange of value.

Now, since effective backlink building is difficult, you need to understand why it is worth the effort. Google uses inbound links to help position websites. And it has been that way since 1998, when Google created the so-called PageRank.

PageRank is a mathematical formula that judges the "value of a page" by looking at the quantity and quality of other pages that link to it.

Many studies have shown that there is a clear correlation between organic traffic and website backlinks. We already know that getting backlinks is more difficult than creating a post, but they are absolutely essential if you want to rank for competitive phrases.

Google tells us not to focus on link building as high quality content always attracts links. Yeah ... but how do we bring that content to people? That saying that if you create good content you will end up receiving traffic, is an illusion.

You may also have heard testimonials from people who say that they have managed to position websites without doing link building. They don't lie but if you want to rank for competitive keywords, you're going to have to do backlink building work.

The keywords that have the most competition are the most lucrative. For example, all words related to "hosting" are hyper-competitive.

There are only 3 ways to get backlinks:

1) Create them.

2) Buy them.

3) Earn them.

Let's look at each method separately.

1 Create Backlinks.

Creating backlinks means manually adding your website to third party websites. The 3 most common ways to create backlinks manually are:

>>Add your website to directories.

>>Leave comments on other people's blogs.

>>Add your website to social profiles.