Quotation Marks: What they Are, How to Use them
All of this may seem quite technical. Perhaps it even seems inane, especially when we compare the topic to writing the actual content.
But many people find improper grammar and punctuation distracting. They may leave the page if it becomes too distracting or confusing.
If you find yourself confused, know that you are not alone. I usually recommend writers I coach to use a writing tool as a side assistant. Free versions of Grammarly and similar platforms help greatly and cost nothing but a few extra minutes.
NOTE: None of these tools are perfect. But they do make good reference tools.