Publishing - Have you Covered Everything First?
Now, this may look a little daunting, but trust me, it is very straight forward and easy to follow. If you implement most (or all) of the things on this list, you will stand a much better chance of achieving higher results in the SERPS!
Lets Take A Look!!
OK, so above you see two screen shots of an excel template I made myself, and it covers all the bases in column form.
So for example, in the top image, there is a column called IN URL ... this is asking you to check that your target Keyword is in the URL. If it is, you write yes, if it is not, you write NO.
Now, There are 2 screenshots as the template stretches to the right, and I am not able to fit it all on one Photo... but if you want to have this Template and you are not keen on the idea of making your own, let me know, and I will send a new one to you.