What do all of these functions add up to?
These new additions, all made in the space of just a few days, signal that Pinterest is taking advertising seriously. It has invested in an array of new tools and functions but all are designed to help advertisers and business users better understand their Pinterest audience and engage with them in new ways.
The slew of updates and new analytical and measurement capability suggest that the network could be setting its sights on advertiser acquisition in 2017. With paid social yet to fully explode, and Pinterest able to quote some compelling user engagement stats, it’ll be interesting to see if it can entice more advertising dollars away from Facebook, Instagram and Twitter over the next 12 months."
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If you are an avid Pinterest fan, then I am sure you will be as excited as I am about what will soon be on offer to enhance the Pinterest platform from a marketing and business point of view!
I still have quite a lot to learn about Pinterest and my account is starting to attract attention already! It is becoming obvious that we all have to start thinking about the need to add Pinterest to all of our marketing efforts!
I welcome and appreciate any questions, feedback, opinions or comments you may have to offer. I hope you have found this post useful...if you did...please click the LIKE button and let me know what you think!
Thanks for taking the time...I know how busy you are!
Best wishes and much success...
Steve