INTRODUCTION

Greetings to all from Adelaide in South Australia...

Just lately, there has been a lot of questions and a lot of interest in Pinterest. It has become a hot topic and its increasing popularity is capturing the attention of people around the world.

I am on the mailing list with a group called WordTracker and they have recently published this notice about Pinterest which I thought might be of interest to the WA community.

I know there are a lot of WA members dabbling in Pinterest and I thought you might like to read this article. There are some exciting new business opportunities on the way!

"Pinterest looks set to end 2016 on a strong note with confirmation that it has introduced a number of new functions for business users.

The image sharing site has introduced Pinterest Marketing Partners, autoplay promoted videos and a check option to pins so far this month.

Pinterest Marketing Partners

The Pinterest Marketing Partners program is an extension of the previously named Marketing Developer Partners, which was a select group of third party companies approved by Pinterest to build both content and advertising solutions using its API.

Following the success of that program, Pinterest has added two new categories – audiences and measurement and renamed the expanded program Pinterest Marketing Partners. The change is significant because it more than doubles the established network and gives Pinterest advertisers easier access to expertise in two areas key to paid social success – performance measurement and advert targeting.

In a post detailing the new developments, Pinterest’s Michael Akkerman explained the changes saying that sophisticated technology enables business users to tap into the high-intent behavior of Pinners. The expanded marketing Program “…provide[s] advanced capabilities that help advertisers drive greater efficiency, scale and performance…[and] will help advertisers see even more success on Pinterest.”

The addition of Measurement partners is intended to give businesses greater insight into the role of Pinterest across the entire sales lifecycle. This includes providing a deeper understanding of how Pinned activity contributes to values such as resonance, sales lift and customer lifetime value.

Under the new Audience category, brands can expect to find data specialists – these partners will assist advertisers to use their own data in the context of their Pinterest interactions to create more personalized, targeted audience experiences.

New specialists have also been incorporated into the program under the two pre-existing categories of content marketing and advertising. Four new advertising partners have been added along with one new content marketing partner."

The next page is...

Auto-play promoted video option...