Auto-play promoted video option

Pinterest launched promoted videos in mid-August and is now testing a new option – auto play videos. The platform says it has seen a 60% increase in videos posted to Pinterest since 2015. Promoted Videos gives brands the option to share a video and pair it with a featured Pin beneath, so viewers can then click through to purchase the product or service shown in the video.

According to Pinterest, 67% of those who view a video on Pinterest say they are inspired to take action, which makes the new auto-play feature which began testing on the 16th November particularly interesting. The network is currently testing auto-play where as soon as a viewer discovers the video it starts playing – a feature which can be used to create an episode like experience.

Brands can use their creativity to create sequential videos, perhaps showing a brand experience from two different viewpoints for example, with one automatically following the other in much the same way Netflix will show the next episode in a series you’re watching automatically when the first one ends.

The auto-play Promoted Video is being tested in both the UK and USA and Pinterest has a number of big name brands on board including American Express, Macy’s and Sony. The auto-play videos will be displayed in a new section, Explore, which will curate the best of Pinterest each day.

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