Introduction

There is a common misconception about the term "niche," and how to go about finding a niche industry. You cannot simply find a keyword that is receiving a lot of traffic, does not have anybody bidding on the search term, and assume that it is a profitable "niche". There are many factors that contribute to a profitable niche (affiliate programs, supply vs. demand, industry conversions, etc.), most of which require you to conduct research and then find the corresponding analysis of the "niche" before implementing your campaign and actually promoting to this market.

In this section we are going to discuss how to find a niche industry and how you can find profitable niches or "small pockets" within industries that can then become profitable campaigns.


What is a niche market?

Before we get started on how to discover niches, we need to define exactly what a niche market is. A niche market is a group of people searching for a solution to their problem and not being able to find too many relevant results. A niche is usually a smaller component of a larger industry. This is where the advertiser can take advantage of a niche and receive low-cost and highly relevant traffic to their website. It is much easier to target the audience within a niche than the broader topic as you will be able to understand and target the needs of this audience much more precisely.



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suea Premium
Thanks Kyle. Great info.
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So helpful! Thanks!
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JackieParker Premium
How does Alexa help with research? I thought this website was about finding how how many visitors go to a particular site.
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scottdogg187 Premium
Hi Jackie,

Alexa has nothing to do with research and holds little to no value when it comes to getting your website ranked in Google. WA teaches you how to find a niche and build a website around it.

You'll also be learning how many people are searching for information on a particular topic (your niche) and how to connect with them and provide them with the information they're looking for.

I hope this helps and if you have any other questions please let me know.

Cheers
~Scott~
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JackieParker Premium
thanks scott...I was just asking because on page 7 of this article, Kyle lists it as a Research Engine. I was just trying to understand why.

Research Engines
dmoz
mooter
snap
shopping
alexa
google
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scottdogg187 Premium
Hey Jackie,

Yea it seems like this training is outdated and the last time it was updated was July of 2012. Alexa has very little effect on research in 2016 and not something you should be concerned with moving forward.

While Dmoz and a few other ones are still relevant today, the rest of them aren't. When doing niche research today the top sites I would recommend would be Dmoz, Google trends, and either the Google keyword tool which is called keyword planner now, or Jaaxy for your keyword research.

I hope this helps Jackie and please let me know if you have any other questions or need my help.

~Scott~
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JackieParker Premium
oh thanks Scott. Are you saying that just THIS training is outdated or that overall the training is outdated? I'm just checking because I'm trying to get an idea of what to expect. thanks for your help.
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scottdogg187 Premium
You are most welcome Jackie!

This is the only training that's outdated and all the other training is constantly updated all the time.

The main training course that you should be focused on is the getting started training here----> There is step by step task based lessons that walk you through the process of how to build a website and write content that will get ranked in Google and other search engines.

There are 5 courses here with over 50 lessons and this is the only training you should be concerned with at this time.

Cheers
~Scott~
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JackieParker Premium
omgosh, thank you for that. I don't know how I missed this page. I started above under the Green Tab Get Started Here. Is this a different page. oh well, haha thanks. I'm going to upgrade tomorrow. I've been here a lot the last few days...trying to figure out what to do with my niche and I think I'm a lot closer now thanks to Kyle. Go grateful. Thanks again Scott. This is a really great community. I feel like i can do this! :)
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scottdogg187 Premium
No problem at all Jackie!

I have no idea how you landed on this page lol, but it's all good though. No worries! Stick with the Get Started Here training and you'll be just fine.

One of the hardest things most people get hung up on is how to pick a niche. I struggled with this as well, and I had gone through 3 niches myself before I found one that worked for me and that I could be successful with.

Once you get past this, you have won half the battle and I know you can do this Jackie. Not only will you have me here to guide you every step of the way, you'll also have Kyle and Carson along with the entire WA community.

I really am looking forward to working with you Jackie and helping you out in any way I possibly can.

Talk Soon
Your Friend, Scott
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GlenPalo Premium
Alexa shows top keywords from search engines, which helps with market research.
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DevenH Premium
Great information I ran across this tutorial while looking for More information on market research and this helped me.
Thanks a lot Kyle.
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Everlight Premium
Stumbled upon this tutorial when I am doing deeper research for my niche. Thank you very much Kyle :) This is very helpful
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Hannyviolina Premium
Wow it's so generous of you to share this information. I feel like getting smarter everyday. And of course more prepared to build my website.
Thank you Kyle.
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flowers2014 Premium
I want to say thanks Kyle
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Beckron Premium
Thank you very much for this really good lessons Kyle :).
With Many Respects
Thiha Min
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DrRenee Premium
Interesting point: "... and not being able to find too many relevant results.
Learning point: A niche is usually a smaller component of a larger industry
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MarciaAff Premium
Kyle, you need to update this material as you don't mention Jaaxy as one of the keyword tools you suggest... you just mention the keyword tools here, google keyword tool (that I think it changed its name) and wordtracker.com (is it still ok?)
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Mikey72 Premium
Kyle has many lessons about Jaaxy, and below his some of his videos he gives website info etc. about Jaaxy. After I watched some of the lessons about Jaaxy, I went there and tried it out. In my opinion, it is great. I paid for a year on it because I believe that it will pay for itself in much less time than a year. Hope this helps. Just type in Jaaxy in the "Need help 'member' Ask your question here", and you will see there are many lessons about Jaaxy. Hope this helps. Good Luck!
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MarciaAff Premium
Thanks mdmajm4672, I know he teaches Jaaxy.. I was just letting him know this course "Performing Market Research" needs to be updated since he doesn't mention it in here... :)
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beachygirl53 Premium
Great! Good article. Appreciate the knowledge. I'm learning so much in a short time and feel I have "scratched" the surface.
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Beckron Premium
Very awesome training Kyle. Thanks a lot for that :). Well Appreciate.
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akwb77 Premium
Very informative. Another excellent piece of work Kyle.
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TJ Books Premium
This is a very good tutorial, Kyle. John
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Meghan021 Premium
Great info. It's also a great reminder too. Thanks!!!
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thanks Kyle. very informative and good stuff.

Please advise which affiliate should we sign up to promote anything, i.e clickbank, amazon etc? which one is reliable and safe to go with?
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Kyle Premium
Those are all reliable companies, you can also search for affiliate programs in Google by doing a manual search within your niche + affiliate program. There are many legitimate affiliate programs out there within every niche.
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Lili D Premium
I just had a look at ClickBank.com. "infopreneur" - sounds interesting. Thanks, Kyle, for the useful information.
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Kyle Premium
I would refrain from promoting any product on clickbank in the "make money" or "internet business" section. Most of them are complete scams with very high refund rates.
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rosdyzee Premium
another good info Kyle.. I'm on my WA tour with my trusted pen and paper... jotting down valuable information.. :)
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trakfast98 Premium
Thanks Kyle for this great Information,I will go and search now!
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achieve succes Premium
Thanks Kyle for this great Information,I will go and search now!
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Gandre Premium
I reviewing my Nice again, seems like I moved to fast and tried to skip over material without digesting it trying to get a site up. Now Iam reading every thing and watching the video. This information helped.What I thought was a niche was too general, I really focus on who my audience is and the products to market. Health and Income is really my Passion.Online marketing for dummies maybe a starting point for me.
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Les Kelley Premium
I reviewing my Nice again, seems like I moved to fast and tried to skip over material without digesting it trying to get a site up. Now Iam reading every thing and watching the video. This information helped.What I thought was a niche was too general, I really focus on who my audience is and the products to market. Health and Income is really my Passion.Online marketing for dummies maybe a starting point for me.
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jerome1959 Premium
very well done
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dentserver Premium
very well done
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SunnyDaze Premium
link shopping.com/top_searches is broken ..
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s122071233 Premium
link shopping.com/top_searches is broken ..
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Philemon Premium
I have been moving rather slowly with everything because I too have been overwhelmed and suffered from information overload. But I am determined to become a successful online marketer and i will get this! Maybe not as fast as others but i will get it.
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Nathan Hawkwind Premium
I have been moving rather slowly with everything because I too have been overwhelmed and suffered from information overload. But I am determined to become a successful online marketer and i will get this! Maybe not as fast as others but i will get it.
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lmoore4875 Premium
I have actually started reading this information for the second time. I started letting my self feel that overwhelmed feeling so I started over and slowed down and I am slowly regaining consciousnes to put it together. But it is very exciting to learn something you had no idea of everything involved in internet marketing. Wow it is going to be very challenging but very rewarding career. Can't wait to see some results from all this informative education. It's like an action movie. It keeps you on the edge of your seat to the end and keeps you wanting more.
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McGaghie79 Premium
I have actually started reading this information for the second time. I started letting my self feel that overwhelmed feeling so I started over and slowed down and I am slowly regaining consciousnes to put it together. But it is very exciting to learn something you had no idea of everything involved in internet marketing. Wow it is going to be very challenging but very rewarding career. Can't wait to see some results from all this informative education. It's like an action movie. It keeps you on the edge of your seat to the end and keeps you wanting more.
Reply
Pirie Premium
Lots to digest here, slowly day by day this is all starting to make sense. Thanks Kyle!
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saiswa Premium
Lots to digest here, slowly day by day this is all starting to make sense. Thanks Kyle!
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tmarchido Premium
I need to start reviewing more! Having these tutorials at the ready is very valuable, especially when reviewing is necessary. Thanks for keeping these always available.
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Clay Mac Premium
I need to start reviewing more! Having these tutorials at the ready is very valuable, especially when reviewing is necessary. Thanks for keeping these always available.
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Taos 9 Premium
taos9 - moving through from the beginning for the second to is solidifying a lot of what i wasn't sure about, what was keeping me from taking action/this has now made the past month worthwhile, I'll be on the IM board by Monday. Thanks Kyle
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Dgirl Premium
taos9 - moving through from the beginning for the second to is solidifying a lot of what i wasn't sure about, what was keeping me from taking action/this has now made the past month worthwhile, I'll be on the IM board by Monday. Thanks Kyle
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RussellT808 Premium
This is excellent info/sources... Im a week into this and its comming together fast. Positve mind= Positive results
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Premium
This is excellent info/sources... Im a week into this and its comming together fast. Positve mind= Positive results
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Brownie54 Premium
Are you using a tool to dig down or are you just using the oldest tool around - your brain?
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rgraham Premium
Are you using a tool to dig down or are you just using the oldest tool around - your brain?
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Antonios Premium
Most helpful article! As for writing down your idea when you get an idea/light bulb going off this something that I need to get in the habit of.
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aprilstar1951 Premium
Most helpful article! As for writing down your idea when you get an idea/light bulb going off this something that I need to get in the habit of.
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cashflow+ Premium
You have to have fun.. and passion... in this game Nothing can hurt us but my own thoughts. Go baby go!!
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frodo4eva Premium
You have to have fun.. and passion... in this game Nothing can hurt us but my own thoughts. Go baby go!!
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1750fish Premium
I like the part about,no affiliate programs,no way to generate revenue through your niche.Thanks,much to think about,Jamie
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Todd F Premium
I like the part about,no affiliate programs,no way to generate revenue through your niche.Thanks,much to think about,Jamie
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olivia94 Premium
I'm getting a grip slowly,it's a bit overwhelming as you said, but I will persevere.
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JNash Premium
I'm getting a grip slowly,it's a bit overwhelming as you said, but I will persevere.
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vincentheath Premium
This information was very helpful to me as a beginner in internet marketing. I feel like I have a much better understanding after just a few hours of reading these tutorials. Thanks for the help!
Heath
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SABROSO Premium
This information was very helpful to me as a beginner in internet marketing. I feel like I have a much better understanding after just a few hours of reading these tutorials. Thanks for the help!
Heath
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weitjerry Premium
This is so much detailed information in the market research. Not sure where to start first. I guess I'll go through each one to get the hang of it.
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gentleness8 Premium
This is so much detailed information in the market research. Not sure where to start first. I guess I'll go through each one to get the hang of it.
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SquidooSlfMstr Premium
If I understand the first paragraph correctly, "...only 15-20% of all keywords available are advertised under...," how do we know if our niche is typing in the long-tail keyword that we come up with? In other words, if we get really specific and even use the jargon that our niche group uses, but Google's Keyword tool shows no search data, are we just hoping that our niche group will one day start typing in our long-tail keywords in the search engines (maybe the answer lies ahead but I will note it as just a comment)?

I did not know high volume keywords with low competition matters little when finding a niche. I'm learning something:) Thanks Kyle.
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Jaye21 Premium
If I understand the first paragraph correctly, "...only 15-20% of all keywords available are advertised under...," how do we know if our niche is typing in the long-tail keyword that we come up with? In other words, if we get really specific and even use the jargon that our niche group uses, but Google's Keyword tool shows no search data, are we just hoping that our niche group will one day start typing in our long-tail keywords in the search engines (maybe the answer lies ahead but I will note it as just a comment)?

I did not know high volume keywords with low competition matters little when finding a niche. I'm learning something:) Thanks Kyle.
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Carrie Premium
Wow! So much information. So many paths to take. Should I pull out that old fortune-teller ball, I wonder?

Lots to chew on here, that's for sure! Thank you!
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srossj Premium
Wow! So much information. So many paths to take. Should I pull out that old fortune-teller ball, I wonder?

Lots to chew on here, that's for sure! Thank you!
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hpilot929 Premium
Awesome I get it fitz right in with what I was thinking.
"narrow it down"
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dwn2earth Premium
Awesome I get it fitz right in with what I was thinking.
"narrow it down"
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Daniel Vo Premium
thanks to this tutorial i now have found my niche market
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positivity Premium
thanks to this tutorial i now have found my niche market
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walcfra Premium
Useful information for the most part, Kyle, but MSN Groups is now defunct. They've partnered out to 2 other groups, Multiply.com and Windows Live Groups.
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cash Premium
Useful information for the most part, Kyle, but MSN Groups is now defunct. They've partnered out to 2 other groups, Multiply.com and Windows Live Groups.
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Yuseff Premium
Im loving it
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TRB0003 Premium
Im loving it
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PARTH VYAS Premium
This is great Kyle!! I love this stuff.....keep it up..
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dws257 Premium
This is great Kyle!! I love this stuff.....keep it up..
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STT-1969 Premium
Thank You Kyle... Very helpful advice...
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manthony65 Premium
Thank You Kyle... Very helpful advice...
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Togrul Premium
Thanks Kyle for such a valuable info on market research!
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Neef Premium
Thanks Kyle for such a valuable info on market research!
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This is really good information! Thanks! =)
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mossie Premium
This is really good information! Thanks! =)
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reefswimmer Premium
When I first read this tutorial, it helped me make an important shift in my thinking. I was thinking of niches as being all about the products: now I realize that it is the people who have primacy. What a great shift !
Thx
Diane, reefswimmer
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cmyers Premium
When I first read this tutorial, it helped me make an important shift in my thinking. I was thinking of niches as being all about the products: now I realize that it is the people who have primacy. What a great shift !
Thx
Diane, reefswimmer
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sgibson Premium
Very Very good read
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pinpoint Premium
Very Very good read
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Floman Premium
Again - good stuff. Thanks.
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buckfever141 Premium
Again - good stuff. Thanks.
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lssolutionsltd Premium
This is so exciting. I can't wait to put all this "Wealthy" information to use to get me in a better place financially.
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flhotvacations Premium
This is so exciting. I can't wait to put all this "Wealthy" information to use to get me in a better place financially.
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timson Premium
MSN Groups is closed I think the page neeeds an update.
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MerrieBaby Premium
MSN Groups is closed I think the page neeeds an update.
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Lezeph Premium
Nice.....
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rangerscat Premium
Nice.....
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arthurschuster Premium
which comes first in your search, the niche product or the niche market?
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buckfever Premium
which comes first in your search, the niche product or the niche market?
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emery Premium
Awesome information!
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ssp777 Premium
Awesome information!
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Seedz Of Hope Premium
This is a great source of training and information.

Thank you for giving step by step insight and examples.
Reply
randyhollars Premium
This is a great source of training and information.

Thank you for giving step by step insight and examples.
Reply
CheapThrills Premium
Wow have I been going about this just back asswards. Thanks for the heads up!
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kenkiu Premium
Wow have I been going about this just back asswards. Thanks for the heads up!
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BobDancer Premium
Fantastic! What a wealth of information. Can not wait to put everything to good use. Thanks again!
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1magus2 Premium
Fantastic! What a wealth of information. Can not wait to put everything to good use. Thanks again!
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instead Premium
Thank you Kyle for putting this together.
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Pozitiv8 Premium
Thank you Kyle for putting this together.
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Free2BMe Premium
Hey thanks, it is true what they say, "knowledge is power" (applied of course)!
I am gonna do this!
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aceofspades Premium
Hey thanks, it is true what they say, "knowledge is power" (applied of course)!
I am gonna do this!
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jamslam Premium
Nicely, Nicely. This is an excellent bit of information on how to create your own online product that will be profitable. Very Good!
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JEFFCLAYLAW Premium
Nicely, Nicely. This is an excellent bit of information on how to create your own online product that will be profitable. Very Good!
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svcoder Premium
AWESOME! AWESOME! If we could all learn one new thing every day, we would be in a much better place in life. Well, Since joining WA I have done that 10 fold. Thanks Kyle and Carson for this great community you have put together.
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HBbreeze Premium
AWESOME! AWESOME! If we could all learn one new thing every day, we would be in a much better place in life. Well, Since joining WA I have done that 10 fold. Thanks Kyle and Carson for this great community you have put together.
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Shaselle Premium
Thanks kyle & Carson if you can view my blog at WA spaces, please do. then you'll understand what i mean by thank you.:))
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317171 Premium
Thanks kyle & Carson if you can view my blog at WA spaces, please do. then you'll understand what i mean by thank you.:))
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Shaselle Premium
this is the heart of it all learned LOTS. thank you...:))
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317171 Premium
this is the heart of it all learned LOTS. thank you...:))
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bigvnd Premium
Thanks. Great Education for me. Have a wonderful Life
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lilylizard89 Premium
Thanks. Great Education for me. Have a wonderful Life
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lovethrugrace Premium
This really eased my mind about finding the right niche! Thanks so much for the wonderful information!
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Ron Ledford Premium
This really eased my mind about finding the right niche! Thanks so much for the wonderful information!
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sherbet penny Premium
Great stuff again.
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Hermione Premium
Great stuff again.
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Not2Late Premium
Ahhh... I think I finally understand the "niche concept". Dig deep and focus.
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eddie21 Premium
Ahhh... I think I finally understand the "niche concept". Dig deep and focus.
Reply
suman Premium
The course flow seems to be good as of now. I am able to follow it nicely..
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Puskafee Premium
The course flow seems to be good as of now. I am able to follow it nicely..
Reply
MadMoney Premium
Thanks for all the great info so far. Everything seems easy to put into action.
I just hope it is.
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Magnus Premium
Thanks for all the great info so far. Everything seems easy to put into action.
I just hope it is.
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Carl05 Premium
I love this information! The presentation is very clear and all the necessary tools are provided. It also provide a broad scope of options. Thanks Kyle!
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Charlie0 Premium
I love this information! The presentation is very clear and all the necessary tools are provided. It also provide a broad scope of options. Thanks Kyle!
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ikdj Premium
Thanks, I think I just might be getting it!
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odis101 Premium
Thanks, I think I just might be getting it!
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chickpee Premium
Excellent resources mentioned ... now it's up to me to follow through
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shaunmb88 Premium
Excellent resources mentioned ... now it's up to me to follow through
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xiaoyang Premium
yeh ! I know what the niche mean exactly. Thanks!
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Col Premium
yeh ! I know what the niche mean exactly. Thanks!
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ryanop Premium
well well well Mr. Kyle, every word in this tutorial is worth it, thanks to you :) everything here is broken down in such a way that even a moron can understand without asking any questions.

This type of info can't be got from anywhere on the net apart from WA :)

I shouldn't have known anything about this if I hadn't joined WA, this is just the beginning, looking forward to learning more and more :)

Thank you
God be with you always.
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apekatten Premium
well well well Mr. Kyle, every word in this tutorial is worth it, thanks to you :) everything here is broken down in such a way that even a moron can understand without asking any questions.

This type of info can't be got from anywhere on the net apart from WA :)

I shouldn't have known anything about this if I hadn't joined WA, this is just the beginning, looking forward to learning more and more :)

Thank you
God be with you always.
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Kevin999 Premium
Empowering info! You just taught me how to Fish!
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misstwiggy Premium
Empowering info! You just taught me how to Fish!
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ellyngeorge Premium
Oh well, doggone it, what took me so long to wind up here! What a great help this is.
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Premium
Oh well, doggone it, what took me so long to wind up here! What a great help this is.
Reply
Tomas Castelo Premium
this an amazing advice. I misunderstood the guide I was blessed with at this commu nity, I was making the ver same mistake. thank you Kyle
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Nikaboy Premium
this an amazing advice. I misunderstood the guide I was blessed with at this commu nity, I was making the ver same mistake. thank you Kyle
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MyJobKiller Premium
Thanks this information is very helpful..
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Max Bryant Premium
Thanks this information is very helpful..
Reply
jmaxson Premium
I find that links to other, more detailed training modules helps tremendously. This info was fantastic, but I would like to see links to other training, for example the "Creating a Product" page.
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dave02 Premium
I find that links to other, more detailed training modules helps tremendously. This info was fantastic, but I would like to see links to other training, for example the "Creating a Product" page.
Reply
regio28 Premium
Wow...everything is starting to click in my head now. :)
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mmgrowth Premium
Wow...everything is starting to click in my head now. :)
Reply
DavidF/Poway Premium
I like this information.
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tresbelle Premium
I like this information.
Reply
judap Premium
I think I'm finally starting to understand...Hope I can make it through this.
Thanks for the good examples.
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nurimanariff Premium
I think I'm finally starting to understand...Hope I can make it through this.
Thanks for the good examples.
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Danno71 Premium
yep...Makes perfect sense now.
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Hockingcpa Premium
yep...Makes perfect sense now.
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Sparquel Premium
Hmmm ... keyword break/dig down to find a smaller, more targeted niche. Very interesting how that can be effectively done. Thanks :)
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WealthandJoy Premium
Hmmm ... keyword break/dig down to find a smaller, more targeted niche. Very interesting how that can be effectively done. Thanks :)
Reply
sandy Premium
good one, Thanks.
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DarleneN Premium
good one, Thanks.
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deepakeapen Premium
Very helpful and informative tutorial. Thanks a lot Kyle !!
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yorle Premium
Very helpful and informative tutorial. Thanks a lot Kyle !!
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killxp Premium
The link for the "WA Keyword Research Tool" does not work.
Reply
Ikens Premium
The link for the "WA Keyword Research Tool" does not work.
Reply
RileyS Premium
If you are interested in starting a small business to sell tangible products, you can visit sba.gov to help you get started. The site is a great place to learn how to make a business plan, where to go for couseling services, and how to find start up capital. It also gives you many resources to use that are linked to their website, along with an idea of what legal forms you should complete.
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miketre Premium
If you are interested in starting a small business to sell tangible products, you can visit sba.gov to help you get started. The site is a great place to learn how to make a business plan, where to go for couseling services, and how to find start up capital. It also gives you many resources to use that are linked to their website, along with an idea of what legal forms you should complete.
Reply
jojo72 Premium
Wow, there are just soo many things I did not know about. I am starting to understand why have not had any success so far.
Great, thank you
Reply
N BarryM Premium
Wow, there are just soo many things I did not know about. I am starting to understand why have not had any success so far.
Great, thank you
Reply
chomo32 Premium
ah ok i see thanks a lot kyle very helpful
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msrose2003 Premium
ah ok i see thanks a lot kyle very helpful
Reply