Having a website to promote your business is very important, but building it up to the point where users’ high expectations are met and website first visitor’s experience is on the positive side is much more important. Here, apart from satisfying the user expectations, one other essential aspect is to make it suitable for search engines and its’ crawlers to index the information you have up there on your pages.

We are covering some important points:

1. Introduction of Page Authority
2. Difference between Page and Domain Authority
3. The process of improving Page Authority
4. Conclusion

A whole lot of factors contribute to website ranking on search engines and one of those is how authoritative your pages are. As we proceed in this training, we will discuss what Page Authority is, the way it affects your websites and how it can be checked and enhanced?

What is Page Authority?

Page Authority can be termed as a Moz score that can calculate how a particular page will rank on a search engine? The favorable point of any web page for SERPs can vary up to 100 and a soaring score can improve the page rank as well.

The factors that make up how authoritative a webpage can be are diverse. If we’re discussing domain authority, then there is a machine learning model that is utilized to spot the algorithm that can connect the page authority of a website across thousands of SERPs.

If you’re interested in knowing how page authority is being calculated, then the basic score of a page for authority is determined on a 100-point logarithmic level. Growing this score from 20-80 is not that difficult.

Moz constantly updates the Page Authority algorithm and consequently, the page score may also change from time to time. Usually, the competitive metric is regarded most of the time in deciding to ascertain the page performance rather than an actual score. So, there is not a Good or Bad Page Authority of a page rather than its relative assessment.