What's the point?

So you've started to use Pinterest and you've had some fun in creating a few boards, but you're struggling to really see the point of it all. Perhaps you're even wondering whether it's a good use of your time when there are so many activities you need to undertake to promote your products or services.

Well Pinterest is still growing and the possibilities have yet to be fully explored. I can't say if you should use it for your business. That's a decision that you have to make for yourself. What I can do here is point you to ways that you can promote your brand, increase your followers, increase links to your site and make some money.

You don't have to use all these ideas. Just try the ones that seem to resonate with you and have some fun.



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awesome notes on Pinterest! thanks.
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Shawn Martin Premium
Thanks!
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stadium Premium
Thank you for the time you spent creating this. You created very high quality material.
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BIS Premium
Thanks - glad you enjoyed it.
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EddySalomon Premium
This has been probably the best guide I've read on Pinterest. It definitely gave me some ideas on how to approach it better! Thanks for creating it! Your examples were really what brought how to use this platform home! Great job!
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BIS Premium
Thanks for taking the time to comment. Glad you enjoyed it.
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Kyle Premium
You have made some very good points here Beverley. Most people's initial instinct is to use Pinterest purely for the purposes of trying to get traffic or earn revenue through product posts, however it can be an excellent medium for research and idea generation in pretty much any niche.

What you can also do is see what other images people are repinning...this will give you a good idea as to what "hot button" visuals work within a particular industry...and use related images within your pages and promotions. Having "hot button" images on your site can make the difference between someone reading your content and someone leaving!
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BIS Premium
Thanks Kyle. You're right about the repinning. I did mention it, but looking back I can see it is rather lost in a sentence with other points. I find Pinterest fascinating. Having created this resource myself has made me think of other possibilitie. There are many companies who aren't yet using it very well and I look forward to seeing what they will develop and how I can utilise it myself.
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Kyle Premium
Yeah, will be interesting to see how they monetize it (likely from advertising) and the benefit that this may reveal to companies as well. Perhaps sponsored pins would be a natural evolution and one that could present quality traffic opportunities for many marketers and businesses.
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