What's the point?
So you've started to use Pinterest and you've had some fun in creating a few boards, but you're struggling to really see the point of it all. Perhaps you're even wondering whether it's a good use of your time when there are so many activities you need to undertake to promote your products or services.
Well Pinterest is still growing and the possibilities have yet to be fully explored. I can't say if you should use it for your business. That's a decision that you have to make for yourself. What I can do here is point you to ways that you can promote your brand, increase your followers, increase links to your site and make some money.
You don't have to use all these ideas. Just try the ones that seem to resonate with you and have some fun.
What you can also do is see what other images people are repinning...this will give you a good idea as to what "hot button" visuals work within a particular industry...and use related images within your pages and promotions. Having "hot button" images on your site can make the difference between someone reading your content and someone leaving!