You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Hi everyone i need some help here...when im going and click on the general settings its not going where its supposed to go...i get this...

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i cant post a photo unfortunately... :(
keishalina Premium
hey hi Symeon & welcome to Wealthy Affiliate!

there's been some changes to AIOSEO recently ...

it's been the default plug-in and it is still free ...

and here's an 18-minute update by Phil ... hope you'll find it helpful ... it's pretty clear and step by step ...
keishalina Premium
... it's ok ... kindly see my initial reply for you ... :)
keishalina Premium
... and here's blog post on the new changes by Andre ... very helpful to know ... all the best ... :)
Amykaza79 Premium
Cool, finished setup. Check tab, can use free don’t need license key..
Or u can use other SEO. (RankMath)
Thanks a lot for the help :)
Thank you :)
when i click on the dashboard its not even letting me to see the says : Connect with AIOSEO to see your Site Score.
and when i click there its asking me to register...
i think i will sovle it :) thnx everyone :D !!!
hello. the home page for setting up SEO in the demo video is not the same as the one in my account. hence i am not seeing the features in the general settings as the demo video. Under general setting in my account, it starts with wizard...
therefore i have failed to continue with tasks of SEO, lesson 6
jghwebbrand Premium
The AIO plugin has been recently updated so the training will also need to be updated. You can follow the SEO wizard.
anhstein Premium
the same happened to me, is the video outdated?
jghwebbrand Premium
Yes. The plugin was very very recently updated, So time has not allowed for the video update yet. Following the wizard is best at this point.
Thank you.but I still need guidance to use the wizard set up option. You realize that there are many variables to select and that requires support to achieve it. Could you be of help?. I can not proceed to next lessons
Thank you
jghwebbrand Premium
Here's a link to the new set up; Hope this provides the guidance you need.
Thank you. i am gonna try.
Sherlock101 Premium
At this stage I'm a little uncertain. As i understand it, I have two options open to me, of which I can choose one or the other or both, which is what I want to do. I have the option of building an affiliate business around my own niche and choice of product/s,
and/or building a business via the "boot camp"training, promoting the WA program as an affiliate. Now where I need guidance Kyle, is whether or not I should attempt both options at the same time.
I somehow feel it would be unwise to attempt both at once, but if you agree with me, which option would you suggest I tackle first. If it is left to me I would favor going with the niche model first.
I await your reply. Thank you
jghwebbrand Premium
Read your blog.
You should do only ONE website at a time. We would recommend you choose your own niche to start with. "affiliate business around my own niche" as you put it.

Doing your own niche first gives you an opportunity to become an authority site. Writing relevant unique quality content will help you to achieve that.

TRChancellor Premium
Hi Sherlock101, I'm new here and this has the possibility to be overwhelming. Your situation as well. Anything is possible I believe. It's all in how you do it. I think that you should do whatever your hearts all of them, keeping in mind that life is a process and take one step at a time.
IvanBroz Premium
Hey there, I would not suggest taking both options at once. The best idea would be to build your own niche site around your passion through Online Entrepreneur Certification to learn the basics first.

Later on, when you gather some experience with affiliate marketing, you can take Bootcamp lessons and build a site in the affiliate marketing niche.

That's what I've done and it worked well for me.
Sherlock101 Premium
Thank you kindly my Dear for your contribution. I'm going to follow you and track your progress. All the best.
Kind Regards
Sherlock101 Premium
Thank you friend for your sound advice. You have confirmed what my gut was telling me. All the best for 2021 and Merry Christmas.
IvanBroz Premium
Sure thing :) All the best to you too and Merry Christmas!

Merry Christmas to everyone from singapore
Merry Christmas
JeanieM Premium
Hey all - I need some advice, please . . . I am trying to come up with my Niche . . . Would I be better off doing "60 is the new 40 for women" or "What Grandparenting looks like in 2021" (wording needs to be changed but those are the general ideas) I am 59, divorced, single mom of 3 daughters and grandmother of 5 and one on the way. I love being a grandmother. Its so much better than being a mom! LOL! Also, I am struggling with the whole turning 60 thing. How is that possible, when I'm not even what I want to be when I grow up! I feel much younger (I guess that's a good thing).

I've written some content for a blog I was hoping to start, with the title, "It's never to late to start over" but I didn't know how to turn that into a money maker.

SUGGESTIONS? I'm open to anything!!! A completely different road, even. Thank you!! I'm in Southern California so I'm going to bed soon, but will hope to see suggestions in the morning! Thanks so much!
WilliamFW Premium
I like the grandparent thing; but, I would try to avoid putting a year to it. I would think you want it to be successful for many years to come.
IvanBroz Premium
There's no right or wrong choice here. If you're passionate about both topics, and you clearly are, one of them should be your niche. All you have to do is decide on one of those two topics and like Unamaa said in his comment, put a whole year to it.

To help you get over with this dilemma, I would suggest you ask yourself this. Would I like to help people to be better grandparents or women in their 60es to feel younger? How can I help any of those two groups of people?

In any case, just make a quick decision, like ripping off a bandaid. Once you build a successful business in one of those two niches, you can easily invest extra time and money into a second one. So it's a win-win situation whichever the way you go :)

I hope this helps :)

Deisro Premium
Sure that is a good idea for her
Lordsman Premium
I'm trying to set up my SEO. I get a launch wizard instead of the screens in the video. It asks a lot of different questions and never offers the check boxes we are supposed to do in the video of lesson 6. What do I do, or have I done wrong?
jghwebbrand Premium
The launch wizard is from the plugin author itself. Even if you get the wizard, once you can get out of it, go back and check the contents in each tab to make sure it matches the training.