You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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DianaLE Premium
Level 1 Lesson 3
This is good yet a tad overwhelming. Choosing a Niche
I have multiple skill sets and talents. I'd love to start with my advocacy for autism...

I know what I want/need to be doing but my desire is far greater than my resources/knowledge of what's available regarding living with autism. (This is where I get stuck, not quite knowing how to pull my thoughts together to ask the right questions and get the help I need); do, ask away.

_____________________________________

In addition, I can go for a niche in sewing without patterns, freehand or repurposing (taking the old and making it new).

DIY on a budget @ household/home office projects in organization or decorations.

DIY jewelry and accessories.

There is more but these are almost effortlessly to make. I enjoy all of my gifts and abilities.
Reply
jghwebbrand Premium
When you choose a niche,
1)be sure you have a strong passion for it, something you could work on 6 months or more and something that can be a long term business.
2) Are there related products and existing affiliate programs.. You can do a google search.
my niche + Affiliate program (optional: .location)
3) Find out about the interest level. you can use trends.gooigle.com
4) Find out what kind of questions people are asking. Is that something you want to help people with?
https://www.usetopic.com/people-also-ask

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

Why should you narrow your niche?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster.
Niche example
Camping essentials for beginners as a niche subject Computer essentials for beginners. Strength training for women over 40.
Reply
michaelw777 Premium
If you are willing to pay? You can make more than one .com on here. For your .com's; if you are willing to pay? You can have more than one website? But, it might be a Lot of work.

I will say too; if you are not familiar with a subject? That is okay. You can research 3 articles on the subject you want to post about.

After that; and you might take notes? After that; you can make your own articles; in your own Original words; and that are you own words.

Hope this helps and encourages?
Reply
AbieAJ Premium Plus
Hi

You need choose a ONE focused niche starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

So I'd say which one resonates best with you?

More info

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
Reply
My goals are to make somewhere between 10k-30k per month after a year or two. I am planning to work 4+ hours a day and about 4 days a week. completing this goal would be a major help for college. Is this enough work to reach my goal? Can I also get some ideas for my niche please?
Reply
AbieAJ Premium Plus
Hi

It cannot be quantifiable, because there's lots of elements to the equation, it depends what niche you choose, how you go about the coursework and your understanding, writing original content, good choice of keywords, consistency of publishing, etc

However WA is a learning platform teaches us how to build a progressive successful site for affiliate marketing. Please follow the training and apply what is taught all is explained within the lessons, ticking checklists bottom of lessons, tasks asked of you to complete in order to set up properly.

In relation to niche ideas

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
Reply
jghwebbrand Premium
How soon you reach your goal is affected by a lot of factors. The more experience you have online working with websites and blogging the quicker you can reach your goals.

As for your niche, it is difficult to suggest a niche for another because it must be something you are passionate about, willing to spend a year or more on it, willing to write 100's of posts about it to help people.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

How To Find Your Passion If have no niche ideas here are some things to think about How to Become An Expert in Any Niche After 7 days you access will be limited. You will still have access to the free training and some videos.

OEC ABC Links to 20 free training lessons
Reply
Ok so this is where i always start to get confused.. so lets say I choose Dallas Cowboy appearel as my Niche, then how would i word it for number 2 of build my website url?? wording things and picking names for domains and websites is where i have a lot of my trouble and frustration bc I have never been good at things like that ..ever
Reply
AbieAJ Premium Plus
Hi

Those are the products you would be promoting on your site vs a niche subject. You need figure out your focused niche before you name your site.

You may start of with a siterubix subdomain and run with the training, if you made a mistake you can delete and start again. However, with a dot com URL and you made a mistake, you'd have to purchase a new domain name, and as you are a starter, hosting is included in a premium subscription to the platform.

Further info

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in Dallas Cowboy Apparel may be cheerleaders, appropriate apparel for toddlers, stadiums nearby,


When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
Reply
jghwebbrand Premium
So it look like you are interested in football. Are you sure you are very passionate about it and are willing spend at least 6 months and write over 100 posts about football.

Here's how it works. You choose a niche for example
Football essentials for beginners. Your website will be all about foot ball and beginners. So your domain name could be something like beginnersfootball.siterubix.com then you will use Jaaxy the keyword tool to find keyword phrases with low competition and good ranking opportunity and write posts for them.

You can use http://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" to find questions people ask about it so you get more ideas for posts.

Most of us start out not knowing how to do this. Your free .siterubix.com website will give you an opportunity to practice and learn how this works.
Reply
StarLight323 Premium
Hello, this is amazing and really easy to understand, thank you!
As I went through these steps, I noticed it asked me to install the additional plugins (Blossom themes), so it was a bit confusing. I don't know if this is explained in further lessons, but if you're like me, to click first and think later, I found a blog on this you can refer to, just to have a peace of mind that you did't do anything wrong :))
Hope it helps!
Reply
AbieAJ Premium Plus
Hi

First I note them down.

They are additions to your theme for it to function better however you do not have to install them. if you do and have noted them down you'd know what they are in case you don't like current theme and wanting to change it.
Reply
That one ita okay
Reply
jghwebbrand Premium
Thanks for including the required plugins blog.
Yes many themes suggest additional plugins for activation based on the purpose of the theme. WooCommerce plugins are really not needed for Affiliate marketers because we do not handle the product or do any billing.

Glad you are enjoying the training and finding it easy to understand.
Reply
JeLLaw Premium
Hello, I realized in lesson 2 there are no affiliate programs through Jaxxy for my Niche's. I found affiliate programs on my own however. Would I be able to use the affiliate programs I found on the websites I am building on WA, or do they all have to be through Jaxxy?
Reply
JeLLaw Premium
I apologize, I am still learning how to use this website I put this question in the wrong place here!
Reply
DianeScorpio Premium
Hi - the affiliate programs are just a suggestion. There is no problem with finding your own.
Reply
jghwebbrand Premium
you can use the menu bar "promote" to find affiliate programs as well as a google search

your niche name + affiliate program + location
or your niche name + affiliate program

You are free to choose whatever affiliate program you want.
Reply
AbieAJ Premium Plus
Hi

No not applicable, you can choose what's relevant to your niche site from whatever sources your require.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.
Reply
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