You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
Umario251 Premium
Hi! I'm making autism my niche but more specifically gift ideas or products for autistic people. Should I focus on one set of products for example only noise cancelling headphones or should I show a range of products as gift ideas to review and blog about like weighted blankets and stim toys etc?
Reply
jghwebbrand Premium
you will be writing posts for people to read on your website - so what kind of post content would your write? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic.
Reply
AbieAJ Premium Plus
ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.
Reply
Umario251 Premium
Thanks for the advice, I was intending to have content for both purely information to raise awareness as well as products that could benefit autistic people either to buy themselves or for as gifts for autistic people they know. My only question is then is my niche gifts/products for autistic people or would it be autism awareness?
Reply
Hello! I needed help understanding something. I have chosen to niche down my niche, which is clinical depression, and niche it down to clinical depression + treatment; i.e giving people effective treatment methods for clinical depression.

A quick Google search of "Clinical Depression + Treatment" showed me "11 natural depression treatments". If I am writing blog posts, could I, for example, make one blog post for each treatment (of course going in-depth, and making it my original content" as opposed to me writing ONE blog post saying "11 treatments to help your depression". Does that make sense?

Essentially what I am saying is if I make 1 post about "11 treatments" I feel I won't have a lot left to write about with regards to depression treatments, whereas if I were to make 1 post about one treatment method, I feel I'd have more to write about, and I could also go more in-depth on each one.
Reply
By the way, I am aware there are more than just 11 treatment methods, but that was just an example.
Reply
AbieAJ Premium Plus
First you need see this resource
Reply
jghwebbrand Premium
Yes, I would have a separate page for each treatment. So based on what you stated above that would be 11 posts. As you get deeper into writing your posts you may find more than one issue to deal with per treatment. So in that case your "pillar post" would be the first one and then you could link to another post on more questions related to the first treatment. But make your treatment post long and comprehensive.
Reply
Thank you, this was a useful read! I am by no means an expert, but I have experience with clinical depression, having had it for years. With my posts I'll be sure to put a medical disclaimer.
Reply
AbieAJ Premium Plus
That's awesome and thank you for clarifying.
Reply
Thank you for this great advice!
Reply
Katie2021 Premium
I am unable to get the original content of '-Just another WordPress site' out of the Meta Title section. It is counting as characters, but is greyed out so I cannot remove it. Is there a setting I need to change for this? I appreciate your help!

Best regards,
Katie
Reply
Katie2021 Premium
NVM! I figured it out! Have to go to Settings<General<Remove the tag line<save changes.
Reply
AbieAJ Premium Plus
Tutorials If you are on mobile, adding one or two characters, then delete you are able to.

If title and tagline (Just another WordPress site), settings > general edit and save changes.

The SEO framework
Reply
AbieAJ Premium Plus
No worries, and you're very welcome!
Reply
ChefMark Premium Plus
When we find an affiliate product that we want to promote on our website or ad, do the affiliate companies have videos that are already made, or do you encourage us to make our own videos? For example, I want to start promoting and do ads on Chef Knives; if I find a great quality chef knife set that I want to promote, does the Chef Knife company have a pre-made video (like a commercial) or do I need to do my own viceo ?
Reply
AbieAJ Premium Plus
You may check with the individual program or you could also make your own content. I'd also check on the small print, their terms and conditions of affiliation. Each program is different.

You may also find material on YouTube that you can embed in your blog, however you will not be able to edit a YouTube video that's not yours.
Reply
DianeScorpio Premium
Hi - it's up to each individual affiliate program as to what they supply for marketing.

However, it would actually build up trust with your readers, if they were to see that you have genuine first-hand experience of the product. It's something that Google looks favorably on too.
Reply
jghwebbrand Premium
Many times manufacturers do have videos they have made which you can use. You can also go to Youtube and see if you find something you like and you can always make you own.

As you choose your niche, make sure your have a targeted audience in mine that you w8ish to help because you will be writing helpful content for them. When you go to Youtube you will see :"share" then Embedded. yo0u use the code found in the Embedded tab.

Make sure you have informational posts on your site before add affiliate product links. A website needs to help before trying to sell. Help leads to trust and trust leads to sales.
Reply
DennyH Premium
Ok, probably a bit of a newbie question, but I just wanted a bit of further clarification. Just watched training 9 on key word search.
So, once we identify key words to build content around I'm assuming we want to include those exact words/phrases into the body of our content too correct? Does it need to be the exact phrasing then? Is that accurate. Can you elaborate on that for clarification.
Thanks for you help.
Reply
jghwebbrand Premium
Use the exact same keyword phrase in your first paragraph. I use it also in the last paragraph.
Reply
AbieAJ Premium Plus
Your found target keywords go in the title of your post and again in first or second paragraph then write freely. Some include them towards a conclusion if it conveys a message. I'd also make sure they are grammatically correct.

Look for searches (avg.) above 30 and competition (qsr. ) lower than 100, the lower the qsr the better. Starter sites SEO greater than 95.


https://my.jaaxy.com/search/keywords

For your choice of keywords, always do an incognito search on Google before settling on a keyword, to see who appears on Google Page 1

Or you may do in Jaaxy tool search analysis

https://my.jaaxy.com/search/serp-analysis

Tutorials


. https://my.jaaxy.com/training
Reply
DennyH Premium
This is helpful thank yoi
Reply
Top