You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
Terli Premium
Sir,

Though I followed exactly what was thought in the lesson, the "ABOUT" Tab is not appearing left to the Privacy Policy Tab on the header bar (that is ) at the right top of main navigation bar of my Website. I am not able to find the fault. Please guide me.
Reply
TheAbie Premium Plus
Your about me is a post that goes in the blog roll. You may go to Appearance > Menus and add to your menu once you have created one. If you have it as a page you may change it using the Post type switcher plugin.

Resources
Reply
jghwebbrand Premium
Sounds like you have created your menu.
Go back to your menu.
Wordpress backoffice -> appearance -> menu.
edit your existing menu. If privacy policy and about me appear you can drag their order in the menu so about is first.

.How to do menu
Go to Wordpress backoffice -> appearance -> menus
When in menus on right hand side do you see a menu you have created. If not create menu and save it.
Then on left hand side click page caret see your privacy policy -> add to menu. click on posts caret see your about me post.
> add to menu. Save menu on right hand side. refresh your browser and refresh your website.
Reply
Terli Premium
Thank you Sir. I did it. In fact I did not refresh after creating the menu. That was the actual cause.
Reply
Terli Premium
Thank you, I did it.
Reply
jghwebbrand Premium
Wonderful!
Reply
what would be the best paid ads platform to promote web hosting like bluehost? here is my landing page a1 varieties .com is it good and ive tried bing ads lost a couple hundred on this and several hundred on another campaign so that may not be the way to go.
Reply
TheAbie Premium Plus
You can host with WA here, however as and when you decide to become a premium member, as hosting is included with a premium subscription to the platform.

It is preferable to learn about ads first before investing in it. So I would follow up the SEO route starting out and when my website has made money you can then reinvest in your business from the proceeds vs your pockets.

As you have experienced you have lost money and didn't convert. And this is what WA teaches.
Reply
TheAbie Premium Plus
Super welcome to WA.

We are so happy to have you with us, and we know you are going to enjoy and benefit greatly from the Wealthy Affiliate training here.

For the first seven days you can test drive the Wealthy Affiliate platform limited premium access to see if it fits with your business needs and objectives.

The Wealthy Affiliate is a learning platform that teaches you how to build a progressive successful site for affiliate marketing. Please follow the Wealthy Affiliate training and apply what is taught all is explained within the lessons, ticking checklists at the bottom, tasks asked of you to complete in order to set up properly and guide you through the process.

You have access to Level One of OEC And level One of the Affiliate Bootcamp How to make money by Kyle Kindly let us know when needing help or have further questions.
Reply
jghwebbrand Premium
It looks like you are very new here.
Do you have a lot of traffic to your website and do you have a good landing page set up. That would be key. There are some good ad placement options, but some have a website traffic requirement. For example Mediavine I believe now requires 50K visitors in a month to a site.
Reply
How much money per month would you be happy
earning?
I would be happy making around $1,350-$2,000.
How much money per month would allow you to live
the ideal lifestyle?
I'd say in order for me to live a lifestyle I can be proud
of, It would be about 4,550 a month. But I'm not going
to get carried away with dreams…
How many hours per week are you willing to invest to
achieve these goals?
I'm willing to put in 25-30 hours a week.
Reply
jghwebbrand Premium
Thank you for sharing your goals. They are very achievable.
Welcome to WA. We are delighted to meet you and so glad you are here.

As you build your online business remember the 4 Step Process. It is the successful framework for any online business.

Step 1: Choose your niche
Step 2: Build your website/content
Step 3: Get rankings in search engines (leads to traffic)
Step 4: Monetize your traffic (the make money part, through affiliate programs signing up for and adding affiliate links to your posts)

This is a very exciting opportunity and we wish you much success.

The way to learn the online process is to complete the Online Entrepreneur Training which is a self-managed program. You can do it at your pace. After you finish each task make sure to check mark the box in front of the task. When you have questions, you can ask them in the comments section after each lesson.

Here is your link for the training in case you ever need it.
Reply
TheAbie Premium Plus
Excellent goals! It is so wonderful to have you here with us, and I know you will benefit significantly from the Wealthy Affiliate training here. And I look forward to seeing you attain your goals as you move along the core training!

If you ever need a hand along the way, there are TONS of help here within the community, including the co-founders Kyle & Carson; feel free to reach out! :)
Reply
Awesome goals! Welcome to Wealthy Affiliate. I’m happy to see you here. This is a great place to get you started with your online business. There is loads of support and excellent training, which is amazing!
Good luck!!!
Reply
TamiMoore Premium
Hi. I wanted to use video gaming, either accessories or console and Pc games, as a niche. Do you think that is too wide of a category to be effective? I think I would enjoy testing games and or accessories and giving reviews while linking customers to products. Is this too competitive of a market or do y'all think it could be successful? I can also do something with plants but I am not sure how to narrow that down. Any help would be greatly appreciated.
Reply
alissss Premium
If you ask me, video gaming is already a good niche. I'm not an expert on that niche, but I know that there is always a debate about which one is better - Play Station or Xbox.

That's why, for example, I thought it would be a good idea for a blog post where you could explain the difference between these two and what are the pros and cons of both.

I think you can start with video gaming in general and over time you will see what suits you better or simply what the audience prefers to read, so you can narrow down your niche even more.
Reply
jghwebbrand Premium
That is a popular niche. Essentials for video gaming would narrow your niche idea. One question, can you test video games without buying them?

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions: answersocrates.com and google search "people also ask" section in search results page. The number of instructional posts would be 70% and 30% product reviews.

Here is some help regarding narrowing your niche.
A niche should be for a targeted group of people How to narrow a niche down How To Expand Your niche later Your website must be more than just products because then you would just be yet another shop among the millions already out there and Google would not rank your site high enough to be found.
Reply
I love video games lol, you’ve got my vote I think it’s a great place to start.
Reply
TheAbie Premium Plus
You can.

You ought to discuss an aspect of gaming to a qualified group of people who would be your target audience (that could be beginners or another group you have in mind).you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
Reply
TamiMoore Premium
Thank you so much for the information you provided me. I have taken the time to really go through and absorb it. I have decided to change my niche. I am torn between doing female hair loss and shrubs and trees. I am knowledgeable about both. I see a need that I can answer with both. I just don't know how I would get products to advertise unless I break down the niche more and do something like fertilizers for shrubs and trees. Anyway, I really appreciate the help. It really put things into perspective.
Reply
jghwebbrand Premium
One thing you can do is see questions people ask about a niche. To do so, do a google browser search and look for auto suggest keyword phrases and the section below it "people also ask"

Does answering those questions excite you.
Reply
lhyler Premium
I purchased a WP Website/template and am having a lot of difficulty editing it and removing things that I do not want like replies to my posts, etc.

Is there a specific course or some training to learn how to do this without having to keep going through trial and error trying to find where to do these things? I am sure there's a shorter way.

TIA
Reply
TheAbie Premium Plus
I suggest you reach out to your themes docs, forum or developers support going forward.
Reply
DIGGER12 Premium Plus
What theme is it ? I have found that WordPress has a HELP button. They usually have a search bar as well you can do a search on the theme. I am using GeneratePress, if you go to generatepress.com there is a Documentation section that I found a lot of information on. Alot of it was just figuring it out.
Reply
jghwebbrand Premium
You can also use YouTube. Many times there are helpful videos.
Doing a google search for your purchased theme will also provide help plus your themes documentation.
Reply
Top