You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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Recent messages
LeboRamagaga Premium
Hi Kyle...
another great video.. thank you. Things are becoming clearer at this point. Its not actually as complicated as I had envisioned..

For now the only question I have, are regarding plugins for a theme I've chosen for my website... Will this be covered In the upcoming lessons or?
Reply
AbieAJ Premium Plus
HI

If you have selected a theme that want to install plugins you may or may do so, they are there to aid your template.

However if you do, note them down in case you do not like the theme and wants to change it. You'd know what to uninstall.
Reply
LeboRamagaga Premium
Okay great.

Thanks Abbie. :-)
Reply
AbieAJ Premium Plus
You're very welcome.
Reply
jghwebbrand Premium
Hi Welcome to WA. We are delighted to meet you.

Yes, the required plugins are covered in upcoming lessons.

And if you don't see what you were looking for just ask..

We wish you much success.
Reply
michaelw777 Premium
Your basic Plug In Needs; they should be covered in the Training; just keep doing the Training; and your basic Plug In Needs should be covered. After doing the Training; if you still have questions? Please do ask again?
Reply
RBKn Premium
I’m using an iPhone 5SE (as my laptop is currently not working) trying to add menu and navigation to my website and finding it difficult.
I’m unable to view my website to check that I’ve added header menu to my website.
Trying to access my WordPress account in order to get a better view. But not sure of my password
Can anyone help resolving these issues?

Thanks
Ruth
Reply
AbieAJ Premium Plus
Hi

You may want to zoom out if you can. You can reset your pw in site manager

https://my.wealthyaffiliate.com/websites

Sometimes when we copy and paste, we tend to add a space, best if you input manually.

If issue persists, you may like to contact support

https://my.wealthyaffiliate.com/websites/support
Reply
RBKn Premium
Thanks AbieAJ for your quick response.
I’ll try your suggestion to see if this resolves the issues.

Ruth
Reply
AbieAJ Premium Plus
No worries, kindly let us know how you get on.
Reply
RBKn Premium
Hello AbieAJ
I’ve not been able to zoom out or reset page view in site manager to make viewing more easy on my iPhone.
I have gone back over the menus and navigation training video, just to reinforce my learning for actioning this task.
I’ll attempt to set up the menu and remove some of the widgets on my website again.

One more question, can I access my WordPress account using the back office admin for my website on WA?

Thanks
Ruth
Reply
AbieAJ Premium Plus
You can access in two ways either via Site Manager route

https://my.wealthyaffiliate.com/websites

Or independently via [domain].com/wp-admin however you need collect your credentials via Site Manager.
Reply
jghwebbrand Premium
I do hope this blog helps you.
Using WA on Mobile Phone
Reply
michaelw777 Premium
No Offense meant; trying to help. But, I would just say; until you can get your laptop fixed? If you want to?

If you have the money? You might consider buying a new Laptop on Amazon or E Bay? Just a suggestion. Trying not to Offend; trying to help.

Hope this helps and encourages?
Reply
ElodieF4321 Premium
Sure that's it, there is nothing stopping you for this is the best decision you can make concerning your business. There are many tools and help awaiting you.

When you have upgraded you're privy to all tools, all support is available to you, you can ask as many questions as you wish, you have access to PM, if you're stuck you can holler.

As you go along everything will become clearer to you. Blessings and keep pressing on.
Reply
AbieAJ Premium Plus
Thank you for your notes Elodie.
Reply
jghwebbrand Premium
Thanks for sharing your thoughts here.
Reply
markh12 Premium
The website I want to build has a lot of diffrent products, it is more about being self-sufficient but as you can imagine there could be many products within it. It would take many websites to cover each product by itsef, do you think this can be done with just one website with many different products or is it best to focus on just one type of product.
Reply
AbieAJ Premium Plus
Hi

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
AbieAJ Premium Plus
The question is WHO would be your target audience vs Not what you are selling to an audience.

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

That's a great niche to be in however broad you may want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga

You may like review below resource for more ideas

Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Your niche research which you'd fine in site content > templates:-

Questions People are Asking
How to Solutions
Resources Within the Niche
Products You Can Promote/Review
Affiliate Programs
Products
Top Authority Sites/Competitors
Low Competition Keywords
Popular Magazines / Papers / Periodicals
Advertisement Ideas / Headline Ideas

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get
Reply
AbieAJ Premium Plus
We are so happy to have you with us, and we know you are going to enjoy and benefit greatly from the Wealthy Affiliate training here.

For the first seven days you can test drive the Wealthy Affiliate platform limited premium access to see if it fits with your business needs and objectives.

The Wealthy Affiliate is a learning platform that teaches us how to build a progressive successful site for affiliate marketing. Please follow the Wealthy Affiliate training and apply what is taught all is explained within the lessons, ticking checklists at the bottom, tasks asked of you to complete in order to set up properly and guide you through the process.

You have access to Level One of OEC And level One of the Affiliate Bootcamp How to make money by Kyle Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to the Wealthy Affiliate and our community.

Also it would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
jghwebbrand Premium
Welcome to WA. It looks like you have a lot of ideas here.
The next step is to organize your thoughts and and decide who your audience would be to appreciate the help you wish to give. What is it about the self sufficient group you want to help. What is it that want that you will help them with.
Reply
jghwebbrand Premium
Here are some niche tips to help you refine your self sufficient idea because website. is not about products its about helping people solve problems.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

The importance of a targeted audience is that It's always better to target a specific niche with a specific solution to problems.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping.
Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning and to give my website has a chance to rank and grow in traffic, the focus needs to be a smaller scope.

For example my initial narrow scope could be: essential camping equipment for beginners. I can talk about camping, my experiences, what I have learned about camping, and how I have discovered what is really needed. Since I am quality focused, I have found good equipment which I believe is the very best. I will share my review of the equipment I use and why it is the best. Once the website is established and has a good volume of traffic, its scope can be expanded to include other things camping related.

So with my initial narrow scope, after visiting my website, a beginning camper will have a good idea of what camping is all about for a beginner and the equipment needed and the best brand products to buy. I will have many products on my niche website, but they will all relate to camping.

I am passionate about camping and want my readers to get excited about it too and feel comfortable when going for the first time that they have the necessary equipment..

So my niche is camping with an initial narrow scope. My targeted group is beginning campers wondering what equipment is needed and what the best is.

I have had some disappointing experiences so I want to help them avoid the same mistakes I have made. I will help campers buy the right equipment to make their camping experience more pleasant and safe.


I will write many content posts about camping (the how to’s, what is, etc.). A beginner camper has no idea what kind of equipment is necessary. So I will write posts about the necessary equipment. I will choose products I can recommend. I will compare products and identify the best. So after visiting my website a beginning camper will have a good idea of what camping equipment is needed and the best brand products to buy. So I will have many products on my niche website, but they will all relate to camping equipment necessary for a pleasant and safe camping experience.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com. You can also use https://searchresponse.io/people-also-ask
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Keep in mind it's important to choose a niche specific enough that way the target audience arrives at the website and finds exactly what they're looking for. When you go to broad, you lose that.

Health and Wellness would be a very, very broad niche, a little too broad.

If you choose a niche specific enough with plenty of room for scaling out later you are in good shape.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

Availability of affiliate programs for niches can be found using the following browser search,

Your niche idea + Affiliate program
Your niche idea + Affiliate program + Location (location is optional).
Reply
michaelw777 Premium
I am just going to say; you can make your Niche as broad as you like; and then do specific posts later. You can have a very Broad Niche; and later make specific posts.
Reply
Hello everyone. I just joined the WA community today and have just completed the 1st Lesson. Just wanted to jump in and say I would be interested in reading/listening to "Self-help" E-books and reviewing/summarizing them. That way I am enjoying and developing mentally and sharing summaries/highlights of books on my website. Is this specific enough as a niche? Cheese and Tx
Reply
SVigneau Premium Plus
Hi @Olowu
Welcome to the great team, The wealthy Affiliate.
I wish you to success here like ever before
Take care

Sophie
Reply
AbieAJ Premium Plus
Hi

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
AbieAJ Premium Plus
The question is WHO would be your target audience vs Not what you are selling to an audience.

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

That's a great niche to be in however broad you may want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in self-help

You may like review below resource for more ideas

https://blog.feedspot.com/personal_development_blogs/

"Personal development isn’t a niche. It’s an industry. You’d want to get more specific with what audience you’re helping and what goal within the personal development niche you’re helping with. Time management? Sales training? Law of attraction? Habit formation? Making vision boards?

The problem is some people try to do it all then it becomes hard to sell anything because you don’t have enough people who have the same interests."

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Your niche research which you'd fine in site content > templates:-

Questions People are Asking
How to Solutions
Resources Within the Niche
Products You Can Promote/Review
Affiliate Programs
Products
Top Authority Sites/Competitors
Low Competition Keywords
Popular Magazines / Papers / Periodicals
Advertisement Ideas / Headline Ideas

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Others

https://onemorecupof-coffee.com/best-self-help-affiliate-programs/
https://onemorecupof-coffee.com/best-personal-development-affiliate-programs/
Reply
AbieAJ Premium Plus
We are so happy to have you with us, and we know you are going to enjoy and benefit greatly from the Wealthy Affiliate training here.

For the first seven days you can test drive the Wealthy Affiliate platform limited premium access to see if it fits with your business needs and objectives.

The Wealthy Affiliate is a learning platform that teaches us how to build a progressive successful site for affiliate marketing. Please follow the Wealthy Affiliate training and apply what is taught all is explained within the lessons, ticking checklists at the bottom, tasks asked of you to complete in order to set up properly and guide you through the process.

You have access to Level One of OEC And level One of the Affiliate Bootcamp How to make money by Kyle Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to the Wealthy Affiliate and our community.

Also it would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
Josh Lanska Premium Plus
Welcome to WA!
Reply
jghwebbrand Premium
Who is it that you want to help with "self help". We see that you wish to help your audience with books.

"self help" is a broad topic so unless you start with a sub category your audience will be disappointed because they are looking for a lot of detail on a specific "help". Start with a narrower focus.
Reply
jghwebbrand Premium
Here are some niche tips you can apply to your "self help" idea.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

The importance of a targeted audience is that It's always better to target a specific niche with a specific solution to problems.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping.
Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning and to give my website has a chance to rank and grow in traffic, the focus needs to be a smaller scope.

For example my initial narrow scope could be: essential camping equipment for beginners. I can talk about camping, my experiences, what I have learned about camping, and how I have discovered what is really needed. Since I am quality focused, I have found good equipment which I believe is the very best. I will share my review of the equipment I use and why it is the best. Once the website is established and has a good volume of traffic, its scope can be expanded to include other things camping related.

So with my initial narrow scope, after visiting my website, a beginning camper will have a good idea of what camping is all about for a beginner and the equipment needed and the best brand products to buy. I will have many products on my niche website, but they will all relate to camping.

I am passionate about camping and want my readers to get excited about it too and feel comfortable when going for the first time that they have the necessary equipment..

So my niche is camping with an initial narrow scope. My targeted group is beginning campers wondering what equipment is needed and what the best is.

I have had some disappointing experiences so I want to help them avoid the same mistakes I have made. I will help campers buy the right equipment to make their camping experience more pleasant and safe.


I will write many content posts about camping (the how to’s, what is, etc.). A beginner camper has no idea what kind of equipment is necessary. So I will write posts about the necessary equipment. I will choose products I can recommend. I will compare products and identify the best. So after visiting my website a beginning camper will have a good idea of what camping equipment is needed and the best brand products to buy. So I will have many products on my niche website, but they will all relate to camping equipment necessary for a pleasant and safe camping experience.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com. You can also use https://searchresponse.io/people-also-ask
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Keep in mind it's important to choose a niche specific enough that way the target audience arrives at the website and finds exactly what they're looking for. When you go to broad, you lose that.

Health and Wellness would be a very, very broad niche, a little too broad.

If you choose a niche specific enough with plenty of room for scaling out later you are in good shape.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

Availability of affiliate programs for niches can be found using the following browser search,

Your niche idea + Affiliate program
Your niche idea + Affiliate program + Location (location is optional).
Reply
Cshire Premium Plus
Welcome to the community! I love reading self-help books myself - though I personally prefer having the solid thing in my hand. I agree with what others have stated as you may want to focus on exactly what kind of self help you want to focus on - maybe self help for business? Or self help for mastering your own mentality? I also wouldn't limit yourself to e-books. While you might like them, people like me who like the same sort of content might want to buy the physical book! (and allow you to make a commission off the sale in the process!)

Good luck and welcome again!
Reply
michaelw777 Premium
That is fine; but I will say; if you do that? Make sure to put the material in your own words. Just make sure that your material is in your own words; so you don't get into trouble.
Reply
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