You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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Dianesmith2 Premium
I have created a navigational menu. I now want to add drop now menu . I know i move the category to the right to create the drop down. i hope i don't confuse you. do i have to create a whole new menu and add new pages to this drop down menu.

my website looks questionable . Please help. Thank you
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Warly10 Premium
Hi, normally the drop down menu is supposed to be your categories.

For instance if you have in your menu "Blog", you can then have as drop down "Learn", "my tips" etc.

Hope you get it. It depends on your categories.

I guess you created categories for your posts
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Dianesmith2 Premium
I need to check that. Thank you.
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Warly10 Premium
No prob
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JoseCarlos6 Premium
I had two questions...

1. I set up my first website through siterubix before purchasing a domain. Because I don't want to purchase a domain and have a name I don't think works for the content of my page. Can I switch my page over to a domain name later if I decide on one?

2. I know that a name doesn't need hours of reflection but I still like feedback on whether others think it will work. My page title is "Why Movies Are Cool". Is this an attractive name? My aim is mostly to argue against negative arguments people may have for movies or against particular titles...
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AbieAJ Premium Plus
Hi, first question is yes.

You can use GoDaddy valuation tool to find a memorable name for your site. May I add domain names nowadays are not effected by SEO.

If you believe the above suffices with your niche and what you are trying to convey and is available why not register - thou I wouldn't go over 16 characters. (norm is 6 - 14 characters)

You can also use namemesh.com to find a name, look out for the SEO & MIX columns. Or you may like try "Lean Domain Search" instead.

Just ran a search, it is available however not memorable.
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Cshaw20 Premium
Hi I am having some trouble accessing alot of stuff I have been a premium member since the 21 of this month now I can access any of my premium trainings I am at a point where i set up my website already now I have purchased my domain my personal brand and now I can't proceed any further. I have followed all the instructions down to the last letter, I am at the point how to transfer my domain and to change the rubixsite to the domain I purchased however I can seem to do so, when I click on site manager then the icon that says move so I can go forward it's just telling to go premium which I already did so someone can you help
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Cshaw20 Premium
And I was just communicating with one of the persons who help other and I can't do so anymore because when I am sending my reply it's telling only for premium members only fyi
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DianeScorpio Premium
Hi - you are not showing as a premium member. You are using a free account which you started 12 days ago. Are you sure your payment went through? Or do you perhaps have a second account under another email address?
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DianeScorpio Premium
Actually, I believe I have found your other account as shown below. You need to log out of this account by clicking on your profile photo and selecting the logout option. Then log back in under the other email address.

https://my.wealthyaffiliate.com/cshaw2020
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Hello, I watched a video about installing All in one SEO, but I have a problem because it doesn't look the same as in the video, it's a different version and actually actually pulls me to buy that package. It doesn't really offer any other option than to upgrade to Pro. When I click on SEO settings, the settings window does not appear, but immediately uploads me to the Upgrade Pro. What should I do?
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AbieAJ Premium Plus
Hi, you may want to view below tutorial
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Thanks a lot, I'll take a look now
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ChrisJayyy Premium
Had the same experience due to the recent update to AIOSEO
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feigner Premium
don't forget to read the notes as well
phil
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ChristinaWi2 Premium
Hello can someone please help me I have been trying to get help like all week, I need help with this training I did the first part the set up menus I dont think I did it correct iam trying to make sure that's ok before I move on to the wigits part thanks!!
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feigner Premium
Christine - don't worry about making a mistake as these can be fixed - what can't is inaction....
why don't you think it is corrrect - have you got a menu at the top of your site - yes - it is correct
no- then you need to tell the menus where to be placed on your site.
you can create as many menus you like and only display one or two as your theme allows...this maybe useful in the future to test different menus...
again the widgets have a play in a test site - doesn't matter if you mess it up - just delete it and try again ( delete is ubder details for that site in sitemanager...)
I hope you manage to get it sorted
phil
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