You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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Crojas0823 Premium Plus
Hello Community,

I want to create a second website niche as my first one I felt was a little bit broad. I love and enjoy bodybuilding and I was thinking of creating a website about pre workout supplements.

Id like to help people (mostly beginners) make informed decisions based on what types of pre workout supplements there are, what they should know about them, how to choose, etc.

What do you guys think? Could this be viable or is it kinda broad? Thanks
Reply
AbieAJ Premium Plus
You can address bodybuilding pre-workout exercises for beginners and then promote products in relation to your focused niche website. Sounds great.

I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.

And if so, I am ready to dive in. All the best to you going forward.
Reply
jghwebbrand Premium
Your may want to start with a workout for a specific purpose - for example building muscle. Later you can expand that to include other purposes.

Make sure you start with informational posts. Answersocrates may give you some ideas of things people want to know if you need more ideas. Also doing a google search and check "people also ask" section.
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DennisM4 Premium
Niche a select bunch of people looking for things you got. I would try to think of how much content this would leave you writing about . How many categories you'll have to talk about just one supplement. From my prospective if you know a ton of things about just one supplement how much space are you gonna leave for all the rest that are out there.
For instance or example.my site is dennisautosupply.com this can be very broad but I re thought about what I wanted my specific group of people to know that this is where we begin with paint detail then goes into interior detail.then finishes to engine detail. Even though my website states supply it's not parts it's not accessories. Its all the stuff in between.( niche is not a product ). I'm still learning my self. You just have to ask yourself how passionate are you about body building. By using original content nothing copied or pasted. Coming souly from you and your heart. Remember your trying to gain trust with your group of people.once you can establish this, they will trust you to have other content to focus on.just like you have trusted me to give you a answer you didnt know you would be so happy to get. And I know that I'm not the only one that's gonna give you the advice your seeking to get. In fact you get so much help here. You'll want to complete your tasks and accomplish your goals. I hope this help you. Learning never stops EVER! Have a fantastic day
Dennis
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Crojas0823 Premium Plus
Thank you for your feedback! These are great questions to consider.
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Crojas0823 Premium Plus
Thank you for taking the time to give this amazing response! You made a really interesting point - "niche is not a product". I never looked at it that way!
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Crojas0823 Premium Plus
Good point! I need to see what people are asking. Thank you for your feedback! These responses were faster than I anticipated. Such an awesome community that I am a part of.
Reply
DennisM4 Premium
Yes I made this same diagnosis. Right after I was told by Kyle that a niche is not a product it's a group of people interested in what you have ..
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DennisM4 Premium
Yes we all here want to see you succeed.just as you will when you know the answers to these and many more questions. That the newbies ask lol. Not kidding I'm a green horn still lol.
Reply
J2PH Premium
Hello! I have 2 questions actually:

1. As I mentioned a few days ago, I have changed my niche from belly fat loss to clinical depression + treatments, but I already made a domain for belly fat loss. Would I need to create a new website? Because I do not know how to change that domain to something related to clinical depression.

2. I have been making a list of content to write for my niche, whilst also going through the WA training. But I wanted to know, should I just post informative, value-adding content (of course all the content will be value-adding) for my first few posts before promoting clinical depression products? I'm not sure how to go about it. Thank you!
Reply
jghwebbrand Premium
Yes, you should have a new website for Clinical depression. Each niche must have its own website.

2. Yes, most definitely create informational posts first. Even 15 - 20 can be a great idea. Let your audience know you are here to help not sell. Also the search engines like informational posts as well. It will help your site rank better.
Reply
AbieAJ Premium Plus
You need to be a premium before you can apply the move feature found within your site manager as hosting is included in a premium subscription to the platform.

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Resource
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EJMAC64 Premium Plus
I am a Newbie, I believe if you have Premium Plus, you can just create another one. I also changed mine and it allows you to create up to 50.
Does that help???
Reply
Hello, I am from Taiwan. I am a beginner and interested in learning Affiliate. My target market is in Taiwan, China, Hongkong, and people arround the world who can read Chinese. I am interested in the Health (nutritional supplement) industry. How can WA communite help me? Any advise? Thank you very much!
Reply
AbieAJ Premium Plus
You may read up on below resource You ought to discuss an aspect of nutrition to a qualified group of people who would be your target audience.

I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer. For Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get
Reply
Zenitsu Premium
Well firstly if you are interested in Affiliate, then you are in the right place as i knew nothing and have gained a lot of knowledge from WA, the training is simplified and caters to all. you can read the training aswell as follow the videos to find what works best for you... or both.

Following the training should help you target you're chosen audience and the fact you more or less have you're niche already is amazing... i spent a while trying to find one haha.

The community is supportive so if there is a class or something you don't understand you can literally comment/post and get a response the same day if not minutes later.

Goodluck
Ej
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jghwebbrand Premium
You will want to decide how you are going to focus your niche idea because even nutritional supplements is broad. Are you looking to help people with a specific condition.

you will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. If you don't know a lot about your niche and even if you do know something about it you will be doing a lot of research online so you can help people with their problems and related questions...

How to narrow a niche down
Reply
It's great to hear your goals and targeted demographics. I believe in you and your goals!
Reply
I have taken some time to come up with niche ideas. I have chosen 10 niches to explore, and tried to rank them in order of passion.
1. Amateur Radio equipment and accessories
2. Off-Grid living
3. Home Brewing: soda, beer, wine, mead
4. Self help/self improvement
5. Emergency Preparedness
6. DIY anything, but I am terrified with being on camera
7. Overcoming depression and anxiety
8. Modest clothing line
9. Health supplements and essential oils
10. Promoting Wealthy Affiliate

Please let me know what you think of my list of ideas.
Reply
DennisM4 Premium
What are you most passionate about?,something you can write lots of content about. Niche is a audience a group of people searching for stuff you have. So you might have to focus down to a specific group that you want to attract to your site your trying to build confidence in your group, trust.Everyone everywhere is searching for something you have, which one of these you pick is something you know more about then anything else.
Once you grow trust with your group then they will trust you with other things you can add to your pages or posts and cool articles of facts. And then one day add affiliate links . I hope this helped you out...but as I know your question will be answered by many of us here at WA.im still in training my self. We do have a confident bunch of helpers here.hang in there and never give up.
Dennis
Reply
AbieAJ Premium Plus
You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
Thanks, Dennis. This has been really good so far. One question about the website I build is, will it be just a blog post your of web page, or will there be more than just one page, where I can have affiliate links, blog posts, photos/videos, etc.? Or maybe tabs that one can click on to find what they are looking for, and then click a link within that tab?
Reply
AbieOne Premium
What stands out for me 2, 3, 5, and 10. I am doing 10 I hope you can get to choose something you want to do. Good luck :)
Reply
DennisM4 Premium
Stick to the training, it will show you what and how to apply your content. From your free siterubix.com site to a paid. Com domain . To how to install posts, how to add links it's all here. So far I've had to down grade my site because it was way overwhelming. dennisautosupply.com, I had to downsize this because what is autosupply.its not parts it's not accessories. Its everything in between.

So I focused my niche to auto detailing.from here I can add any new content I need to attract the specific group of people wanting to learn how to detail your autos painted surfaces. Then I added other content of how to detail the inside to how to detail the engine compartment . And learned all this by sticking with the training.
Now im learning what keywords are and how to incorporate them into my posts articles.low hanging fruit keywords,and many more cool things.but once you get indexed by Google, then it's only a matter of time till you get ranked once that happends the 3 major search engines will know who you are and take you to the top of the page.Its all in the training. I hope this helped.
You can go check out what I have so far with what I have, just to give you an idea of what you have to do.
But for me I dont have everyday to dedicate myself to this place like so many others because I do have a 9 to 5 or rather a 545 am to 4pm job that requires alot of my time even after I'm done.anyways.if you have further questions, you can click the live chat button,or ask @AbieAJ shes an ambassador here has great knowledge.
Reply
jghwebbrand Premium
Your top 3 ideas have a lot of potential.
You can check trends (trends.google.com)
Do a search in google and see what auto suggests for each of them -
You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. If you don't know a lot about your niche and even if you do know something about it you will be doing a lot of research online so you can help people with their problems and related questions...
Reply
LindaMetz Premium
I have a niche and domain name, now trying to decide on a theme. Are all of the themes mobile friendly? Is there one better than another? I'd love some advice on picking a theme. The 30 second setup is taking a lot longer if I can't decide on one! Thx for suggestions.
Reply
jghwebbrand Premium
Yes, all WP themes you can choose using your your wordpress backoffice will be mobile friendly. The default WA uses for starter is GeneratePress, More options are found in the paid version. We like to use the Free version of ASTRA because it has many more options in the free version and it is not necessary to buy the pro version.. Yu can check it out online doing a google search
Astra Demo to see if you like it. It has so very many options, is fast and very popular.
Reply
LindaMetz Premium
Hey, thanks so much, this is just the kind of info I was hoping for, much apprec!!! I'll definitely check out ASTRA. Thanks again.
Reply
AbieAJ Premium Plus
I test it first before buying in, because that can be expensive.

You want to make sure they are responsive, extremely light, fast, well coded, SEO optimised, flexible, adaptable and customisable

You may try GeneratePress or Premium where you can extend the theme and can have many layout templates.

https://generatepress.com/
https://generatepress.com/premium/

https://generateblocks.com/
https://generateblocks.com/pro/

Kadence WP with Kadence blocks

https://www.kadencewp.com/
https://www.kadencewp.com/kadence-blocks/pro/

Blocksy

https://creativethemes.com/blocksy/


You can also review below resource about other options I hope this helps.
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LindaMetz Premium
Excellent, hugely helpful, thanks so much!
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