You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Chabob19a Premium
So I'm trying to understand this process of Affiliate Marketing these examples that were shown above will be added later on
I take it ? niche etc snack helmets being examples of course
I think I understand we go through the process of building a website which I have no idea about
it's all getting confusing
I did not realize we'd need to go thru all this process I have lots more to ask, but later
I have received my Logo from the maker and was wanting to know if I have to insert it now and where do I insert it ?
jghwebbrand Premium
Since you are so very new I would wait with your logo. You can upload it to your media library so it will be available for later.
Wordpress backoffice -> media library -> add media.

Not all websites look like footballsnackhelmets which does not have a lot of content on it.

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions:

Make sure the niche you choose is something you really like.
I think building the website is more of because you have your own niche and expectation in mind. As promised, there will be help when you start building or before you even start. I find the environment to be friendly enough. Only ask and I believe the Kyle and co and people here will help
TheAbie Premium Plus
The Wealthy Affiliate is a learning platform that teaches you how to build a progressive successful site for affiliate marketing.

It is a process, it first starts with choosing a focused niche site, onward building relevant content addressing issues in relation to your niche site, getting ready for affiliate programs.

I would write quality succinct content addressing issues in relation to my niche with a good choice of targeted searchable keywords worthy of your visitors attention, onward sharing onto social media platforms for organic outreach.

Starting out I would figure out a focused niche and start building content addressing issues related to my choice, once site starts to gain traction and traffic, I then worry about things like logos, beautifying my website.

However, answering your question, I would click appearance > customize > site identity > upload logo and favicon and publish.
But one thing I want to know that is I have to make my own websites for Customers to visit and shop anything just by passing through my website or I can earn by any other method which means i don't have to own my website.. is this could be possible or I am getting it wrong.
TheAbie Premium Plus
It is better to have your own website, it is your piece of real estate on the world wide web, you can do what you want with it. You can start a blog, online store, or a services website and add a blog whereby you update it with regular posts to drive organic traffic to your shop, services website, or merchant's websites and stores.

The Wealthy Affiliate is a learning platform that teaches you how to build a progressive successful site for affiliate marketing.

It is a process, it first starts with choosing a focused niche site, onward building relevant content addressing issues in relation to your niche site, getting ready for affiliate programs.

You may start with a siterubix subdomain around a focused niche and build up content and until you are satisfied with your niche and name, down the line have your own dot com, as some affiliate programs do not work with a subdomain. Cost of which is $15 yearly each privacy included. You can then move your siterubix to your dot com applying the move feature found within the site manager which is an easy process. However hosting is included in a premium subscription to the Wealthy Affiliate platform.

Also please be aware that your desired dot com domain name may not be necessarily available at time of purchase.

Another reason is that if you made a mistake on a dot com domain, you won't be able to edit the URL, you'd have to purchase a new one.
jghwebbrand Premium
Here's the thing/. If you want to "be known and have a brand by which you are identified" it is important to have a website because that is something you can control and always point any other social media or whatever else to it. Your website is your "home" for your brand. Social media rules and change as well as any other medium, but not your website you control it. So building a website is very important for long lasting success..
Rafaelgng Premium
Money goal really starts for me is building this new skill and being able to implement it over and over. Building website, blogs, SEO is all new to me but ready to GO HARD and make this work. I have made money promoting offers on social media but I'm looking for that true passive income. So me and my famz can live the life we deserve
TheAbie Premium Plus
Super welcome to WA.

We are so happy to have you with us, and we know you are going to enjoy and benefit greatly from the Wealthy Affiliate training here.

For the first seven days you can test drive the Wealthy Affiliate platform limited premium access to see if it fits with your business needs and objectives.

The Wealthy Affiliate is a learning platform that teaches you how to build a progressive successful site for affiliate marketing. Please follow the Wealthy Affiliate training and apply what is taught all is explained within the lessons, ticking checklists at the bottom, tasks asked of you to complete in order to set up properly and guide you through the process.

You have access to Level One of OEC And level One of the Affiliate Bootcamp How to make money by Kyle Kindly let us know when needing help or have further questions.
Always a pleasure to be of assistance.
jghwebbrand Premium
Welcome to WA. We are delighted to meet you and so glad you are here.
Super practical goal here. Like it. Building and helping with content comes before earning. Its great to see you have some experience with social media. You will find building a website is the way to build a lasting "brand online" that continues to earn. A website is great because you control it.. And learning SEO and writing original helpful content will definitely build q lasting passive income.
fenram Premium
"Notice: Your ability to Ask Questions ends in 6 days."

So that means if we not upgrade to Premium we can not ask questions anymore ? That's not how you promoted WA in my opinion. maybe time to look out to another product... the more i am still waiting since 1.5 day for a solution for my problem that i described several times here...
TheAbie Premium Plus
You could remain a Wealthy Affiliate starter indefinitely and your siterubix subdomain remains valid for six months from day signing up to the platform, giving you time to build content.

However the learning curve would be steeper as communications with the Wealthy Affiliate platform ceases up in 7 days from time signing up, you will not have access to coaching and sound advice.

However occasionally you may get an extension at the discretion of the co-founders Kyle and Carson.
TheAbie Premium Plus
If you were unable to resolve your meta title and description

You can delete and start again, however I'd save my work in site content.

To delete a siterubix subdomain, click details on subdomain in question in site manager, onward next page scroll all the way to the bottom and click delete.

Then you may go to Site Builder

Choose a free domain, enter credentials and follow procedure.

I also ran it across and it worked like a charm.
feigner Premium
i take it your have searched with the spy glass at the top Patrick for a solution...
what is the problem - most members try to help...
but if you are unsatisfied and don't feel we support you enough as members then....
if you describe it once more then maybe we can resolve it...
fenram Premium
Thank you - i followed your advice.... meaning i deleted and started again with everything. My problem is solved so far, now i've seen what i did wrong in the past.

Sorry for my behaviour...............
fenram Premium
Thanks -- see the answer i just wrote to TheAbie....

feigner Premium
it can be frustrating - especially as you may be learning a new skill - and on a time limit to ask questions...
but most of the questions asked have already been asked and a search with hte spy glass will help sort out your problem...
i'm glad you have been able to move forward Patrick
fenram Premium
i will remember that of the Spy Glass !

jghwebbrand Premium
The purpose oft he free 7 day look is to give you a test drive or the WA platform to see if it fits into your business needs and objectives. You have access to Level One of the OEC
On a free account you are able to go through Level 1 of each of the core training courses, you have access to 2 classrooms full of training, and also have access to some member created training. You are able to build on a free siterubix subdomain for up to six months.

WA allows this time and free training so each person is completely sure this program is for them before they upgrade to premium to take their business to the next level with access to more advanced training and more tools/services.

You are free to make your own decision. Not sure what your unanswered problem is.

We wish you well.
One of the goals questions is, How much time am I willing to invest? I know the time I have after my regular job and side business, but I'm curious... for those who have been at this for awhile, How much time did you invest initially? Especially asking those who had full-time jobs, kids, or other obligations.
TheAbie Premium Plus
If you are serious about pursuing an online business the initial investments are premium subscription to the platform and a dot com domain name at $15 yearly privacy included.

For the first seven days you can test drive the Wealthy Affiliate platform limited premium access to see if it fits with your business needs and objectives.

As and when you decide to become a Wealthy Affiliate Premium, your first month would be $19 then $49 monthly afterwards

Or $49 first month then $99 monthly afterwards for premium plus +

To learn more

Comparison Chart
Sorry, Abie, I should have been more clear. I meant how much TIME invested.
TheAbie Premium Plus
No worries.

There's no definitive answer to your question, as there are many elements to the equation; no two people or two niches are the same; it depends on the focused niche you choose, the content you write, the choice of keywords, and how well you understand the process. However, I have known folks to earn their first sale in two weeks, others in three months, and more so in a few more months.

You may read Kyle’s response on below thread
Thanks for your honest answer. Great article, too! I've really committed to working on my mindset around business and I am committed to my success.

I have an advantage in that I've built up an Etsy store and have some idea of what it takes to earn regular income online, albeit on a different platform. While it took me a few years (actually about 3 months of consistent, dedicated work of about 20 hours per week, once I got some coaching), I loved it because I was passionate about it. Still do!

I can definitely see how choosing a niche I'm passionate about -- in my case, spirituality (broadly, which has a ton of different subcategories and items I could potentially niche) -- can make a huge difference in taking affiliate marketing from unenthusiastic work to dedicated effort on something that I love to do!

Excited for the journey
TheAbie Premium Plus
Sounds like you have a plan, that's really awesome and glad to hear it, please feel free to reach out when you need help or have questions.

Wishing you success on your online journey and business endeavors.
Rafaelgng Premium
Personally it's what time can you put in. If your working on a blog ask yourself what days and what time will work for me to complete a blog on a weekly basis. Plan it all out and then commit to it.
Great answer! I appreciate your perspective. Makes sense.
jghwebbrand Premium
Each individual situation is different and there is no average. The key is to decide with your schedule what works for you. Only an hour a day will take a long time to accomplish much.

We started with a full time job too, but our circumstances were different from yours...We just knew that unless we put at least 3 hours a day in, we wouldn't get far. But everyone is different. So it is important to decide what is possible for you.