You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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Recent messages
Elke63 Premium
can't find my research link a bit confused on which page things are or how to get to certain Pages.
Also Can I change my Theme on my webpage there seam to be no picture the Theme I choose had a lady exercising but when I open my webpage it looks different there is only writing not an image of the Theme I picked help please. Thank you in advance for your constance guidance
Reply
AbieAJ Premium Plus
Hi

Top of your browser, you have Home, training, websites, classes , RESEARCH, promote, publish and Help.

WA dashboard

https://my.wealthyaffiliate.com/home

Direct link

https://my.jaaxy.com/search/keywords

You can change your theme anytime you like, your content would remain intact. You may lose out on some CSS styles and social media icons, a bit of tweaking and you are done.

You also need a back up theme, you may do with the TwentyTwentOne.

It is a good practice to always back up site before doing major changes, you can use the AIO WP Migration or Updraft plugins. UpdraftPlus is a premium and highly recommended.

With free WordPress themes, it is blank canvas when installed and therefore as not displayed when first viewed. If you edit in site content, you can always click the highlighted mountain button to access images or if you edit directly in WordPress, you may see below resource
Reply
DianeScorpio Premium
Hi - when looking at a theme, it is a demo, it doesn't come with the images. It just shows you how it could look after you have customised it yourself.
Reply
AbieAJ Premium Plus
Look for searches (avg.) above 30 and competition (qsr. ) lower than 100, the lower the qsr the better. Starter sites SEO greater than 95.


https://my.jaaxy.com/search/keywords

For your choice of keywords, always do an incognito search on Google before settling on a keyword, to see who appears in the top 3 positions.

Or you may do in Jaaxy tool search analysis

https://my.jaaxy.com/search/serp-analysis

Tutorials


. https://my.jaaxy.com/training Your found target keywords go in the title of your post and again in first or second paragraph then write freely. Some include them towards a conclusion if it conveys a message. I'd also make sure they are grammatically correct.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
Elke63 Premium
Thank you I found it now I was looking in the site bar not at the top Thanks again
Reply
AbieAJ Premium Plus
So very welcome.

Am glad you got it figured out.

Again much obliged and best wishes.
Reply
jghwebbrand Premium
Theme images are not always included with the theme installation and activation. Sooner or later you will need to learn how to get your own free images online.
Free images can be found at Site Content in WA, http://Unsplash.com and even http://bing.com/images click on right side tab filter then choose license Free to use and share commercially.

You can change your theme at any time without loosing content.
The key to choosing a theme is not the images, but the layout and features. (how many heeder meus, footer menus, footer columns and so forth.

One way to learn more about a theme of interest is to do a browser search theme name demo.
Reply
ffaumui410 Premium
I started building my website with an old site topic, eventually right after lesson 6, I changed it to a whole new site name.
On the home menu, it keeps bringing up the old website name, but on the tab, it has the new website name.
What am I doing wrong here? Need help please !
Reply
AbieAJ Premium Plus
Hi

You may need to empty browser cache refresh and try again. Try URL in a different browser or mobile device.

You can also empty servers cache.
Websites > Site Manager > Details > Sitespeed > Empty site cache

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
ffaumui410 Premium
Hi AbieAJ,

Still no changes.
Reply
AbieAJ Premium Plus
If URL siterubix subdomain, you can delete and start again, however I’d save my work in site content.

To delete click on details on siterubix, onward next page scroll all the way to the bottom, and click delete. Then gain to the site builder, choose a free domain, enter credentials and follow procedure.

If title and tagline (Just another WordPress site), settings > general edit and save changes.
Reply
ffaumui410 Premium
Thanks AbieAJ for your response and help. It has being update. You rock!
Reply
AbieAJ Premium Plus
So very welcome.

Again much obliged and best wishes.
Reply
jghwebbrand Premium
Here are some things you can try,.
Your site title appears two different places.
Check your WordPress Back Office scroll down on left hand side see Settings -> General Change site title and site tag line there. Save your changes.

Also WordPress Back Office -> appearance -> customizer -> site identify (or something like that) -: site site title and site tag line there. Publish your changes.

And WordPress Back Office -> appearance -> customizer -> menus check the name of you page or post in you menu items and change if necessary.
Reply
RKiera Premium Plus
Hi all,
I just finished reading about coming up with a niche. I have something in mind, in fact many! My question is, do I need only one website for all the niches or one for each? And, what if I start with one niche, and I want to be in another niche? Ok, I think I'm being confusing here. So if I decide on a niche and build the website around it, then follow the drill to the end, can I pick another niche and promote it as well, so I'll have two niches running and so on?
Reply
AbieAJ Premium Plus
Hi

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

You'd want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank aand you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
RKiera Premium Plus
Gatch ya, I think I got lost in how to get the link to be an affiliate.
Reply
RKiera Premium Plus
Thank you, yeah, still have few questions, let me go back and watch the clip again maybe I missed something. I
Reply
AbieAJ Premium Plus
You site need be ready before you apply for affiliate programs

You would have written 20 - 30 posts and have some traffic to be able apply for affiliate programs as typically they will check your site for relevance and traffic prior approval.

For Amazon it is 10 - 15 posts. You also would have to make 3 sales in your first 180 days.

Lucrative programs - 40 posts +

Once accepted, they've given you material and special tracking code links you can share on your site.

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once they do, and in accordance with your affiliation terms and conditions, how commission payouts are tracked and paid. You need to read up how payments are made because different programs follow different rules; some pay by check others via PayPal or straight to your check account.

I would always adhere to your affiliate program terms and conditions.
Reply
AbieAJ Premium Plus
If you meant your unique WA affiliate link, this can be fetched via $ sign top menu.

Programs details

https://my.wealthyaffiliate.com/share

You may also review below discussion thread And so very welcome.

Again much obliged and best wishes.
Reply
jghwebbrand Premium
As Abie has stated it is one niche per website. Each website needs its own niche so it ranks well. When you have one niche per website and your content is all about your niche it can be come an authority site for your chosen niche. The most niche related into your site has the better it will rank provided your content is unique.

When you first start it takes time to learn things, do research and write content so it is recommended you focus on one niche initially. In fact it is possible to earn a full time income from one niche website alone. so there is great potential.

Make it your goal to create an outstanding niche website.. Things start slow, but when they get going, sites can do very well.
Reply
jghwebbrand Premium
Since you are just beginning your niche, here are some niche tips.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

The importance of a targeted audience is that It's always better to target a specific niche with a specific solution to problems.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later
Reply
CharlesGW Premium
Hi all!

Quick question. I like a few different themes, but it's hard for me to narrow it down to just one. If I build on one theme and decide later on that I want to switch themes, can I convert my already built website to a new theme relatively easily?

Thanks!
Reply
AbieAJ Premium Plus
HI

You can change your theme at any time, you content will be left intact. However as you progress it would be favorable to always back up site before you do major changes.

Keep in mind Site Support does daily back up of our sites.

You can use AIO WP Migration and Updraft plugins. UpdraftPlus is a premium and highly recommended.

We also always recommend leaving a back up you may do with the Twenty TwentyOne.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
feigner Premium
you can change ...you will need to change a few things...
designers don't call things by the same name....
but you can create a copy of your main site ( staging site) and work on that without any effect on your main site...
so no interruptions to your visitors.....
try the themes out on test sites and see which you like...
phil
Reply
CharlesGW Premium
Thank you! That helps to know. I just picked one to try!
Reply
CharlesGW Premium
Oh that's a great idea! Thank you!
Reply
yes you should be able to switch your theme without un doing any of the work you put in already
Reply
AbieAJ Premium Plus
No worries, so very welcome.

Keep in mind, you may lose out on some CSS styles and perhaps social media links however a bit of tweaking and you are done.
Reply
jghwebbrand Premium
Yes, it is very easy to install and activate another WP theme. You will not loose your content of images. You may have to make a few setting changes in WP backoffice scroll down on left hand side find Appearance -> customizer (the heading layout, topography or some minor things may need to be changed.

If your free siterubix.com website can be used, you could have Sitesupport COPY (NOT MOVE) your dot com website to your free siterubix.com website and try themes there and see what changes.
Reply
TChilds1 Premium
Hi, I have a question about choosing a niche. I am unclear as to the number of niche’s we can have. I’m guessing since it is my business as many as I feel can be managed. Do we pick a general topic and then set up our website with all of the products types within that niche on the one site or are we having to pick say dog food only if I am wanting to work with animal products? Then there is the question do we only pick one niche? I wanted to work with animals, art, and kids products.

Thanks for your help!
Reply
jghwebbrand Premium
You have three niches here. Start with only one because there is a lot of research, time and writing necessary to make your niche website become an authority site.

All three of your niches are too broad to start. it is important to narrow them down.

Which one of your 3 niches are you most passionate about, know the most about, and can help people the most? Which one makes it easy to help and solve problems? Those are the niche websites that gain traffic easiest because people search the internet for help. So it is recommended y6ou start with one niche and it is one niche per website.

Here are some general niche tips to help you refine your niche.

A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

The importance of a targeted audience is that It's always better to target a specific niche with a specific solution to problems.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later
Reply
TChilds1 Premium
Wow! Thank you for all the information. That cleared up all my questions. Today is my work Friday so I will be diving in and getting some research done and have my (one) niche figured out!! I’m excited get started!

Thank you again I appreciate your help!

Tammy Childs
Reply
AbieAJ Premium Plus
Hi

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

You'd want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in dog food
https://blog.feedspot.com/dog_food_blogs/

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank aand you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Others

https://onemorecupof-coffee.com/best-pet-affiliate-programs/
https://onemorecupof-coffee.com/best-dog-affiliate-programs/

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
jghwebbrand Premium
You are so very welcome. Glad we could help you.
Reply
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