You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Recent messages
I'm absolutely loving the content so far. Not making things over complex or oversimplified it's simply brilliant. I now know how real affiliates operate their businesses online. And it all makes complete sense. Build a website, offer value on that website, and have affiliate offers on the website to which traffic will go through and make a purchase, when they do, you earn commissions, So simple.

Do wealthy Affiliates do something called a squeeze page, get the traffic to opt-in then retarget other offers to that email address. Because that is what most other people are teaching.

So most of these marketers are saying that their email list becomes their asset. But the way you guys are teaching seems way better, You are actually teaching us how to build a real asset (a website) and traffic will be going to that website via organic search methods or paid ads.
jghwebbrand Premium
Thanks for your blog of impressions on the training so far. You do have a great knowledge of how affiliate marketing works. There are some great details yet to come.

Yes those who do the make money marketing niche do use "squeeze pages" . Each website owner decides how they want to handle this.

Yes, original quality helpful content is so valuable for growing organic traffic for a website.

We are excited for you and your online business.

We wish you much success.
Question, what is good strategy in choosing a niche? A product or a hobby one?
For example for product, watches. Content ideas could be,
Best watch for kids, best watch for jogging etc.
For hobby, jogging,
Best jogging watches, best shoes for jogging etc.
Who has a lot more potential? A product focused? Or a hobby?
Thank you.
MAstuto Premium
Hi Nicole, do not make this complicated. Chose something you are excited about, and you have some knowledge in. It can be anything. You will need to write many blogs about your niche. Read my blog about how to chose a niche. I make it very simple. should help you pick a niche. Let me know if you need anything else.
VirginiaRod1 Premium Plus
Hello, pick whatever you're passionate about, interest you, but most importantly you want to pick something you know a lot about. Something you know you'll be able to create content about. Hope this helps. Good luck.
jghwebbrand Premium
Find your passion first. (a niche that you will get excited about for years to come)
Define the audience you want to promote your interest too.
Kyles always asks us to complete the following

'i want to help ____(group) with ______(problem)'

Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster.
Niche examples
Camping essentials for beginners as a niche subject Computer essentials for beginners. Strength training for women over 40. I help women over 50 lose weight with yoga, help new Moms find the most important baby gear to cope with their first year as a parent

Learn Questions People Ask About Your Niche. my be helpful to understand int4erest.

Once your narrow focused niche is established and traffic grows you can expand it.

How To Expand Your niche later
Think of something you love doing? Something you have a passion for. Do you like swimming? or playing tennis? Or playing video games?

You could then build a website around these hobbies and interests.

Another tip would be to go to the google keyword planner, which is free to use and check to see if your "keywords" or "interests" have a lot of searches per month and how the competition is. If the competition is high it will be harder to for your website to get ranked by Google.

So ideally you want to go for a niche that has a high number of searches per month and has relatively low competition.

Hope this helps
michaelw777 Premium
Your Niche should be something you Love and Feel Passionate about; you will be making about 3 posts per week on it. So, it should be something you want to make posts about.

Not only that; but your Niche should be something you think you can market and sell; and it should be something that helps People.

Hope this helps and encourages?
Jckpttsn Premium
You mentioned Amazon. Yes it is massive but only pays 6% which means I have to sell over $800 every month just to pay my WA membership fees. What about Clickbank? Do you recommend them? I am a member. They pay a lot more. I am sure there are a lot more venues I am not aware of.
DianeScorpio Premium
Hi - actually, the majority of Amazons products are only 4%, so yes, it is difficult to make a lot of money unless you are getting a lot of daily visitors.

Clickbank is an option but most of their products are digital, downloadable courses and books, which may not fit with some niche subjects.

Try searching in Google - type

Niche + affiliate program

You will probably find independent affiliate programs with better commission.
AbieAJ Premium Plus

I would go to the various programs and networks and check for myself what's relevant to my niche, you can also search google for high ticket programs if any that's also relevant to your niche.

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get
jghwebbrand Premium
There are also some affiliate programs listed in menu bar "Promote" that have higher commissions than Amazon.
OK thanks
michaelw777 Premium
I am just going to say; sorry if this doesn't help enough? But, try this; in Google; put Affiliate Program + Then do it again; and this time try Affiliate Program + and your subject.

You should go up to at least page 5 for both of these.

Hope this helps and encourages?
LucyMurrell Premium Plus
Not true to the lessons I know- I'm hopeless to keep to instructions ( like my students hehee - arrggg). But I feel I must to keep to what I want to do. Yes probably at my peril, but I need fun in my life and this is what I want to do. ( You are not failures teachers/mentors etc). I am in control of my learning process. I am interested in warm feedback (not cold or hot feedback) to my website:
AbieAJ Premium Plus

You may ask on below thread

Site Feedback
LucyMurrell Premium Plus
I've just done that, thank you for your help. :)
jghwebbrand Premium
Just in quick response. I checked your site. I really enjoy your writing style. Its very original and free flowing. It looks like blogging comes very easy for you. Nice going!
michaelw777 Premium
I am just going to say; just click the magnifying glass in the top left menu; look up Websites in the search bar. Go to the bottom of the page. You will find three threads that you can ask for advice on.

Also; they ask for comments before you can get comments; so please put the necessary amount of comments asked for; before you ask for Comments.

So, please comment first; and then ask for Comments.

Hope this helps and encourages?
Hi! Can I include many products in a website ? Yea of course products that related to my niche. For example , my niche is Fitness. Then can I include martial art equipment, work out equipment, protein shake, and many more products? Or is it better just a few products for one website.
AbieAJ Premium Plus

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

Fitness is too broad and you need drill it down, what type of fitness and who would it suit. Who would benefit most from what you have to offer. Who's my target audience? Once you are able identify, you are closer to finding a focused niche site starting out.

You say Martial arts
Sanda (Wushu)
Kung Fu
or Muay Thai techniques for beginners etc.
And as an example.
jghwebbrand Premium
Yes you can include many products for a niche if they relate to your niche.

Your niche Fitness is a great one, BUT it is too broad to start your websites with. Fitness can be your long term niche for your brand, but it is important to start with a narrower focus.

Why should you narrow your niche?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster.
Niche examples
Camping essentials for beginners as a niche subject Computer essentials for beginners. Strength training for women over 40. I help women over 50 lose weight with yoga, help new Moms find the most important baby gear to cope with their first year as a parent

So start with a narrower focus to establish your website and get traffic. Then you can expand.

Here's an example Kyle provides of expanding later.
How To Expand Your niche later How to narrow a niche down
is it a good idea if I start with work out equipment and supplements
AbieAJ Premium Plus
Yes anything can be a niche subject however just needs narrowing down

Strengthening, stretching, balance, and aerobic exercises
Strength training
Balance exercises or techniques for beginners.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
jghwebbrand Premium
Have you identified your audience yet.
What audience do you want to help and with what?
Loosing weight or building muscles?

It is best to start with only one of these ideas to establish your website and gain traffic Narrowing your niche will eliminate some competition. Once you are getting some traffic you can expand your niche focus. .