You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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Recent messages
Hi, I have found my first niche which is going to be skincare for acne and dark spots if that is okay? or would I have to pick either just acne or dark spots? Also if I was to make a website to do with just skincare in general would I be able to make several pages within the same website dedicated to different areas in skincare or is it best to have a one website per niche so have different websites for sensitive skin and another for acne?
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YvonneBray Premium
I like the idea of skin care products for acne and dark spots as a niche.
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jghwebbrand Premium
Skin care for acne could be targeted to a specific group of people for example skin care for teenage acne. This would narrow your competition a lot.

The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster.

Niche examples
Camping essentials for beginners as a niche subject Computer essentials for beginners. Strength training for women over 40. I help women over 50 lose weight with yoga, help new Moms find the most important baby gear to cope with their first year as a parent

Once your site gets established with traffic then you could expand it to include all age groups. And you can include other skin care as well without needing to create a new website.

Some sites created by WA people have more than 400 posts. You can do the same with skin care.

Kyle mentions in the training about an initial site on golf balls now that site covers shoes too and more
How To Expand Your niche later To find out questions people are asking about your niche you can use the following.
https://www.usetopic.com/people-also-ask

What a great niche idea! Here's to your success.
Reply
AbieAJ Premium Plus
Hi

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

However you can start with one subcategory and after completely exhausting it you may start with another subcategory. Otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites.
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Angell70 Premium
Yeah, as Yvonne said, skincare products dot com will be a great niche. and expand from there. go for it, my dear.
much much love&succees;
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michaelw777 Premium
You know what? I am just going to say here; keep your Niche as broad as possible; first; I have run into Members who say they run out of topics to post about. So, there is that. Next you will have a bigger audience; and be able to make more money.

Not only all that; but you will be able to help more Potential Customers. So, yes I suggest you keep your Niche Broad.

Hope this helps and encourages?
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JanPerry Premium
I am lost.I though i signed up for prime for $19.00 first month and then 49.00 there after. It will not let me do things on your site like i was not signed up am confused when go to icons and sections it says can go there after signed up. confused tried to access boot camp won't me what am i doing wrong nelp
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jghwebbrand Premium
Did you clear your browser? Or try another browser to see if the same problem exists?

When you click on your profile image -> account settings -> subscription is your expiry date in the future.
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michaelw777 Premium
I am just going to say here; this is a bit out of left field. But, you might try updating whatever you can if you want to? Just try updating? And see what happens? Update whatever you can update.

Hope this helps and encourages? And if this is not enough? Sorry couldn't help more.
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Fcokpala Premium
Please I need help in the ALL IN ONE SEO, when I click the search appearance in the global settings the preview will show my site title - just another WordPress site and am still unable to update my home title and the meta description. Please can someone help because I know this can affect the search optimization of the website, thanks.
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feigner Premium
to change the tagline then go into settings from your site dashboard....you will see the site title and tagline...
the home title and description you can add a character or two after the tags ...then you able to delete them on mobile...
good luck
phil
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Fcokpala Premium
Thanks I will try that.
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Fcokpala Premium
Thanks dear I got it now.
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AbieAJ Premium Plus
Hi

Title and tagline (just another WordPress), settings > general edit and save changes.
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feigner Premium
that's brilliant...
glad you are sorted
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michaelw777 Premium
Other Members please correct if wrong? But, from what I understand just recently. This situation Merits this. If I am wrong? Please correct?

Try Site Support and Live Chat. Just click on Help in the top menu; and ask them; if you want to? You can try both if you want to?

Other Members please correct if wrong for posting this? But, I just learned; in hosting situations. This is okay to post.

Hope this helps and encourages?
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Derral Premium
Ok, Derral here , I have a question about the privacy policy and the affiliate disclosure. Somehow as I was typing my about me widget I was not in the correct block and as I was typing my about me post went in four different directions. Now I no longer have an privacy policy or an affiliate disclosure for my website. HELP......
Can anyone explain to me how that happened, and how I can fix it?


Derral
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AbieAJ Premium Plus
Hi

I go look under Pages and locate pages. That's WordPress sites back office. About me is a post, so I look under Posts tab.
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jghwebbrand Premium
If you can't fin your about me, affiliate disclosure and primary policy in WP back office -> posts -> all or pages -> all, you can always go to websites -> site content and find the template for content.
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DCheDChsham1 Premium
Hi folks. Dave here. Finally finished level one training and moving on to level two. It wasn't easy I must say but glad to be moving on. When you see how far you have to go it is hard to give yourself any credit. So thanks to everyone who has answered any of my questions, and get ready for more. Blessings and all the best to everyone.
Reply
AbieAJ Premium Plus
Hi

That's awesome, we are glad you are enjoying the training here.

Kindly let us know when needing help or having further questions.

Welcome to WA and our community.

Abie & AJ
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DCheDChsham1 Premium
Thank you.
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AbieAJ Premium Plus
So very welcome.
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jghwebbrand Premium
Congratulations on completing level 1> There was a lot to learn. But so glad you finished and delighted to see you are moving on to Level 2.

We wish you much success and remember you can always ask questions.
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DCheDChsham1 Premium
Thank you. I will ask.
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jghwebbrand Premium
Great! Here's to your success in Level 2.
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DCheDChsham1 Premium
Thank you.
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